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101exterminators.com, read 2 days ago. Back to the report

95 to 100 in 5 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9595 nownow971top 1%9829839941005full marks

Now #5,507 of 263,583Step 1 top 1%Step 5 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show sources on guides

    +2 points, to 97, and #2,060, 3,447 places up, and into the top 1%

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    16 pages, 15 of them under /pests/

    See the pages
    • /pest-season-calendar
    • /pests/ants
    • /pests/bed-bugs
    • /pests/bees
    • /pests/birds
    • /pests/cockroaches
    • /pests/crickets
    • /pests/fleas
    • /pests/gophers
    • /pests/mosquitoes
    • and 6 more in the copied plan
  2. 2

    Show when guides were updated

    +1 point, to 98

    Show when the guide was last updated, and set dateModified in its schema.

    16 pages, 15 of them under /pests/

    See the pages
    • /pest-season-calendar
    • /pests/ants
    • /pests/bed-bugs
    • /pests/bees
    • /pests/birds
    • /pests/cockroaches
    • /pests/crickets
    • /pests/fleas
    • /pests/gophers
    • /pests/mosquitoes
    • and 6 more in the copied plan
  3. 3

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    15 pages under /pests/

    See the pages
    • /pests/ants
    • /pests/bed-bugs
    • /pests/bees
    • /pests/birds
    • /pests/cockroaches
    • /pests/crickets
    • /pests/fleas
    • /pests/gophers
    • /pests/mosquitoes
    • /pests/rodents
    • and 5 more in the copied plan
  4. 4

    Add lists or tables

    +1 point, to 99

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    32 pages, 31 of them under /locations/

    See the pages
    • /emergency
    • /locations/aptos
    • /locations/aromas
    • /locations/ben-lomond
    • /locations/boulder-creek
    • /locations/capitola
    • /locations/carmel
    • /locations/felton
    • /locations/gonzales
    • /locations/greenfield
    • and 22 more in the copied plan
  5. 5

    Fix description lengths

    +1 point, to 100, and full marks

    Write a meta description of 70 to 165 characters that summarizes the page.

    33 pages, 21 of them under /locations/

    See the pages
    • /
    • /articles
    • /careers
    • /emergency
    • /faq
    • /locations/aptos
    • /locations/aromas
    • /locations/boulder-creek
    • /locations/carmel
    • /locations/felton
    • and 23 more in the copied plan
6 more, to tidy up after 100
  1. 6

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    1 page

    See the pages
    • /pest-season-calendar
  2. 7

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    7 pages, 4 of them under /home-inspections/

    See the pages
    • /emergency
    • /home-inspections/hollister
    • /home-inspections/monterey
    • /home-inspections/salinas
    • /home-inspections/san-francisco
    • /pest-season-calendar
    • /real-estate-pest-inspection
  3. 8

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    4 pages

    See the pages
    • /articles
    • /pest-season-calendar
    • /privacy
    • /terms
  4. 9

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /locations
    • /locations/soledad
  5. 10

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    1 page

    See the pages
    • /home-inspections
  6. 11

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /home-inspections

What else the read found

Half its pages start answering within 161 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /locations/capitola276 ms
  • /schedule-service252 ms
  • /contact249 ms
  • /emergency246 ms
  • /real-estate-pest-inspection245 ms

Fastest: /pests/mosquitoes, 12 ms. Heaviest: the home page, 58 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Next.jsFramework
  • CloudflareHosting
  • Google AnalyticsAnalytics

From the structured data on its home page, as the site says it: a Local business named 101 Exterminators Inc.. mttr does not check the profiles it names.

  • Facebook101exterminators
  • Instagram101exterminatorsinc
  • Yelp101-exterminators
  • BBB101-exterminators-inc-1216-1000032437
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
7.7

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Fix description lengths1 page
  • /pest-season-calendar fails 6: Answer the first question right under it, Show sources on guides and Show when guides were updated1 page
  • /emergency fails 3: Fix description lengths, Add real images to content and Add lists or tables1 page
  • /articles fails 2: Fix description lengths and Fix title lengths1 page
  • /home-inspections fails 2: Add depth to thin pages and Phrase headings as questions1 page
  • /terms fails 2: Fix description lengths and Fix title lengths1 page
  • /careers fails 1: Fix description lengths1 page
  • /faq fails 1: Fix description lengths1 page
  • /locations fails 1: Replace unsupported sales claims1 page
  • /pests fails 1: Fix description lengths1 page
  • /privacy fails 1: Fix title lengths1 page
  • /real-estate-pest-inspection fails 1: Add real images to content1 page

And 17 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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