We have built and run websites for a long time, our own and other people’s. For most of those years the work had a shape you could hold. Write good pages, make them fast, earn a few links, check where you rank. It took effort, but you always knew where you stood.
That shape is gone. Today a person asks an assistant a question and gets one answer back, put together from a handful of sites. If yours is one of them, you get the call. If it is not, you never find out you were in the running. There is no report for that, no rank to check. Just quiet.
And search did not stop mattering while that happened. So now there are two places a business needs to be found, and both shift week to week, by rules nobody publishes.
Then there is the upkeep. A page a teammate published on Friday with no description. A redirect that broke when the site was rebuilt. Forty service pages that say the same thing in slightly different words. A phone number nobody can tap. None of it is hard on its own. All of it together is a second job that nobody signed up for, and it is always the first thing to slip when the real work gets busy.
We watched good businesses, run by people who are excellent at what they do, lose ground to sites that were simply better formed. Not better companies. Better formed pages. That bothered us more than we can say.
So we built mttr. It reads your site the way search engines and assistants do, every page, and tells you plainly what is wrong and what to fix first, ranked by what each fix is worth. Then it hands those fixes to your agent, whichever one you use, and checks each one on your live site once it is done. When something new goes up that is not right, it shows up on the next read and goes straight back into the plan.
The day to day heavy lifting moves off your plate. You keep running your business. mttr keeps the pages honest and in shape, and your agent does the typing.
We will not promise you rankings, and we will not dress up a number. A score says your pages are well formed. It does not say an assistant cites you, and we will always tell you the difference. What we can promise is that you will see what is really there, and that the fixes will be the ones that matter.
We are early, and we are building this in the open, one read at a time. If something is wrong, or something is missing, tell us. It reaches the team, and we read every one.