mttr and Semrush
Semrush puts keywords, rankings, links, ads and AI visibility in one suite. mttr reads each page the way search engines and AI assistants do and puts the fixes in order. Keep Semrush for the market, and add mttr, free, for the pages.
Keep Semrush. Add mttr on top.
mttr is not a replacement for Semrush. It is a free layer that reads your pages the way search engines and AI assistants do.
What Semrush is best at
- Keyword and competitor researchKeyword ideas at scale, traffic estimates for any domain, and where rivals win.
- Rank trackingDaily positions for the searches a site cares about, by place and device.
- AI Visibility ToolkitPrompts tracked in assistants such as ChatGPT and Google AI Mode, and how answers mention a brand.
- Site Audit with AI search checksTechnical health, AI crawlers blocked by robots.txt, and a missing llms.txt.
What mttr adds on top
- A reader for what code cannot countA reasoning model reads for things such as whether a page answers before it explains. It only advises; code decides.
- Fixes ranked by what they are worthEach failing rule weighed by its stage and by how many pages miss it, so the first fix is the one that moves the most.
- Structured data that fits the pageWhether each block of JSON-LD parses and whether its type fits what the page is, with a free creator that writes it.
- A loop your agent runsThe plan in your agent’s words for Claude Code, Codex or Cursor, and 62 MCP tools: it makes each change, asks for a fresh read, and mttr says which rules now pass.
Which tool for which job
Both means each does a part of it.
| Job | Use | Why |
|---|---|---|
| Research keywords and rivals’ traffic | Semrush | Traffic estimates for any domain, not only yours. |
| Track rankings by place and device | Semrush | Position Tracking, day by day. |
| Track prompts in AI answers | Semrush | mttr does not track mentions or citations. |
| Plan ads and local listings | Semrush | Part of the wider suite. |
| Check AI crawlers are let in | Both | Site Audit checks robots.txt and llms.txt; mttr also checks the words are in the HTML before any script. |
| Judge whether a page answers before it explains | mttr | A reasoning model reads; code decides. |
| Rank page fixes by what they are worth | mttr | Each failing rule weighed by its stage and how many pages miss it. |
| Hand fixes to an agent and recheck them | mttr | The plan in the agent’s words, then a fresh read of the live site. |
Semrush and mttr together
A way of working that plays to each.
- 01Semrush
Pick the searches and prompts
In Semrush, choose the keywords and AI prompts you track, and the pages that should win them.
- 02mttr
Read those pages in mttr
The report shows each page against the rulebook, and the fixes worth the most first.
Read a site - 03mttr
Let your agent fix them
Hand the plan to your agent. It changes the pages, asks mttr for a fresh read, and mttr says which rules now pass.
Connect an agent - 04Semrush
Watch the tracking move
Position and prompt tracking show over the weeks after whether the work paid off.
Free checks to run beside Semrush
Each reads one page or one domain, with no sign-up.
- AI crawler checkerWhich AI crawlers robots.txt lets in, and whether there is an llms.txt.
- Schema markup checkerEvery block of structured data: whether it parses, and what it lacks.
- Heading checkerThe h1 to h6 outline a crawler reads, and what is wrong with it.
- Website speed testHow fast a page answers a crawler, and how much it weighs.
Feature by feature
| What | mttr | Semrush |
|---|---|---|
| Built for | Making each page readable, believable and actionable for search engines and AI assistants, and handing the fixes to your agent. | Keyword research, rank tracking, backlinks and a site audit in one suite, with an AI Visibility Toolkit. |
| Reads and audits a site | Yes, the first 100 pages of any public site, on mttr’s servers, with nothing to install. | Yes, Site Audit, in the cloud. |
| What AI crawlers get | Yes: the words in the HTML before any script, whether robots.txt and the firewall let AI crawlers in, and one address for each page. | Yes: Site Audit’s AI search checks find AI crawlers blocked by robots.txt and a missing llms.txt. |
| Judges the writing | Yes: a reasoning model reads for what a rule cannot count, such as whether a page answers before it explains. A model only advises; code decides. | Its writing tools score a draft for readability and keywords. |
| MCP server | Yes, 62 tools, with a key an email gets. | Yes, an official server. |
| Fixes handed to an agent | Yes: the fixes worth the most in your agent’s words, and each fix read again on the live site once it ships. | Its MCP gives an agent Semrush data; a fix is checked by the next audit. |
| Links from other sites | No. mttr keeps no index of links from other sites. | Yes. |
| Keywords and rankings | No. | Yes. |
| Mentions in AI answers | Not built yet. | Yes, the AI Visibility Toolkit. |
| To start | Free. Reading a site needs no sign-up. | Paid plans. |
What this page says of Semrush comes from its own pages and reviews of it, as of October 2026. Its plans change; semrush.com has the current ones.
Questions
Is mttr a Semrush alternative?
No. mttr has no keyword database, rank tracking, ads or prompt tracking. It is a free layer on top of Semrush that reads each page the way search engines and AI assistants do and ranks the fixes.
Can I use mttr with Semrush?
Yes. Use Semrush to choose the searches and prompts that matter and the pages that should win them, then use mttr to fix those pages and confirm each fix on the live site.
Semrush already checks AI crawlers. What does mttr add?
Semrush Site Audit checks whether robots.txt blocks AI crawlers and whether there is an llms.txt. mttr also checks that each page’s words are in the HTML before any script, that its structured data fits it, and whether it answers before it explains, then puts every fix in order.
Is mttr free?
Yes. Reading any public site is free, with no sign-up: the first 100 pages, a score, its place and the fixes worth the most. An email gets a key, and the key connects your agent.
mttr with other tools
mttr sits on top of each, on the same terms.
Read your site
Free, about a minute. Its score, its place, and the fixes worth the most.