Search engines and AI assistants decide what to show and quote before a person arrives. mttr reads your site the way they do.
Every line of work is asked about differently
Software and SaaS2,006 sitesMedian 79
Someone asks an assistant
Which tools sync a CRM with Slack, and what do they cost per seat?
GeminiOctober 19, 2026
Gemini
To sync a CRM with Slack, you can use native integrations provided directly by major CRM platforms, specialized middleware/sales workflow tools, or general automation platforms.
1
HubSpot (HubSpot CRM for Slack)slack.com
What it does Allows you to create tasks, log notes, receive deal/ticket notifications, and convert…
Per-Seat Cost HubSpot's base CRM has a Free tier.
2
Salesforce (Sales Cloud for Slack)slack.com
What it does Deep two-way syncing that lets reps search records, update pipelines, get custom deal…
1 source
1Sslack.com
Asked of Gemini on October 19, 2026.
A rich answerSample
Which tools sync a CRM with Slack, and what do they cost per seat?
Three tools sync a CRM with Slack. Prices per seat, from their own pricing pages:
Relaybase$12 a seat a month
Two-way sync
Salesforce and HubSpot
Free plan for 2 seats
relaybase.example
Ping CRM$29 a seat a month
Deal alerts in Slack
Built-in CRM
pingcrm.example
Its sources, and what each gave
rrelaybase.exampleRelaybase. Gave the price and the details.
ppingcrm.examplePing CRM. Gave the price and the details.
Built from what each site states
A pricing page with every plan written out
What it connects to, listed
Product structured data with its offers
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
Features and prices in the HTML, not drawn by script, and AI crawlers let in to read them.
Sites read
2,006
Median score
79
Across all sites
78
The rules that decide it, and the share of these sites failing each
Put the text in the HTMLAccess
25%11 points fewer than all sites
Let AI crawlers inAccess
5%about the same as all sites
Add lists or tablesUnderstand
52%4 points more than all sites
Where these sites fall furthest behind the rest
Add a tap-to-call linkAct
96%26 points more than all sites
Agencies and studios1,450 sitesMedian 72
Someone asks an assistant
Which agencies have rebuilt sites for regional banks, and what did it change?
GeminiOctober 19, 2026
Gemini
Several specialized digital agencies and design firms regularly partner with regional, community, and larger commercial banks to rebuild or overhaul their digital platforms.
1
ZAG Interactivezaginteractive.com
Notable Agencies Rebuilding Regional Bank Sites
Frequently partners with regional banks and credit unions (such as BankWest and Catalyst)…
ServesBankWestCatalyst
2
Orbit Media Studiosorbitmedia.com89mttr
Notable Agencies Rebuilding Regional Bank Sites
Known for community and regional bank redesigns, such as their work with Bridgeview Bank.
3
Seer Interactiveseerinteractive.com82mttr
Notable Agencies Rebuilding Regional Bank Sites
Focuses on enterprise-level digital transformations, data-backed architecture overhauls…
Asked of Gemini on October 19, 2026. mttr has read thedigitalring.com: 90 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
Which agencies have rebuilt sites for regional banks, and what did it change?
One agency has rebuilt sites for regional banks and shows what changed:
Northgate Studio
3 regional bank rebuilds
Case study: applications up 41%
Accessibility audited
northgate.example
Its sources, and what each gave
nnorthgate.exampleNorthgate Studio. Gave the details.
Built from what each site states
Case studies with the client’s line of work named
Results stated as numbers, with when
Who did the work
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
Claims a reader can check, service pages that are not copies of one another, and a way in.
Sites read
1,450
Median score
72
Across all sites
78
The rules that decide it, and the share of these sites failing each
Replace unsupported sales claimsTrust
35%5 points more than all sites
Make near-copy pages distinctTrust
17%3 points fewer than all sites
Add a way to get in touchAct
56%11 points more than all sites
Where these sites fall furthest behind the rest
Describe imagesUnderstand
89%18 points more than all sites
Trades and home services1,198 sitesMedian 86
Someone asks an assistant
Who can fix a wet basement in Dallas this week, and roughly what will it cost?
GeminiOctober 19, 2026
Gemini
If you are dealing with a wet basement in the Dallas area this week, several local contractors specialize in emergency water mitigation, drainage, and below-grade waterproofing.
1
Who to Call in Dallas
Olympic Restoration Systems An authorized regional dealer for Basement Systems, offering comprehensive interior…
SaysFree inspections
2
Foundation Support Specialists (Groundworks)groundworks.com
A large regional contractor handling basement water intrusion, structural issues, and…
Dalworth Restoration Known broadly for emergency water damage cleanup, mitigation, and drying services if your…
Asked of Gemini on October 19, 2026. mttr has read olympicrestoration.com: 83 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
Who can fix a wet basement near me this week, and roughly what will it cost?
Two firms near you can inspect a wet basement this week and say what each fix costs:
Dryline BasementsCrack sealing from $450, interior drain from $4,800
Inspects within 3 days
Licensed and insured
Serves your county
4.8 from 212 reviewsIts photo, described: Technician sealing a crack in a poured concrete basement walldryline.example
Northside WaterproofingSump pump installed from $1,350
Next opening Thursday
Licence number on its site
Free inspection
4.6 from 98 reviewsnorthside-waterproofing.example
Its sources, and what each gave
ddryline.exampleDryline Basements. Gave the price, a described photo, its reviews and the details.
nnorthside-waterproofing.exampleNorthside Waterproofing. Gave the price, its reviews and the details.
Built from what each site states
Prices or ranges written on the page, not only “call for a quote”
Licence and insurance stated, with the number
Reviews marked up as reviews, with how many
The towns it serves listed by name
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
Its services and the towns it serves in the page text, prices it is willing to state, and a number to call.
Sites read
1,198
Median score
86
Across all sites
78
The rules that decide it, and the share of these sites failing each
Add a tap-to-call linkAct
34%36 points fewer than all sites
Put the text in the HTMLAccess
19%17 points fewer than all sites
Make near-copy pages distinctTrust
30%10 points more than all sites
Where these sites fall furthest behind the rest
Show every FAQ question on the pageUnderstand
23%20 points more than all sites
Hotels and travel914 sitesMedian 80
Someone asks an assistant
A quiet hotel near Niagara Falls with parking and a pool, for two nights in June?
GeminiOctober 19, 2026
Gemini
Finding a quiet place to stay near Niagara Falls for two nights in June can be a refreshing alternative to the high-energy, crowded mega-resorts right on Clifton Hill or the main Fallsview strip.
Asked of Gemini on October 19, 2026. mttr has read niagaraparks.com: 61 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
A quiet hotel near the falls with parking and a pool, for two nights in June?
Two quiet hotels near the falls have parking and a pool for two nights in June:
The MistlineFrom $189 a night in June
Free parking
Indoor pool
Quiet floor
0.4 miles from the falls
4.7 from 1,940 reviewsIts photo, described: Indoor pool with a glass wall facing the gorgemistline.example
Cedar Rapids InnFrom $164 a night
Parking $15
Outdoor pool
Adults only
4.5 from 860 reviewscedarrapidsinn.example
Its sources, and what each gave
mmistline.exampleThe Mistline. Gave the price, a described photo, its reviews and the details.
ccedarrapidsinn.exampleCedar Rapids Inn. Gave the price, its reviews and the details.
Built from what each site states
Rooms and prices on the page, by season
Amenities listed: parking, pool, quiet
Every photo described in words
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
Rooms and amenities in structured data, real images with descriptions, and a way to book.
Sites read
914
Median score
80
Across all sites
78
The rules that decide it, and the share of these sites failing each
Add structured dataUnderstand
59%4 points fewer than all sites
Add real images to contentUnderstand
21%8 points fewer than all sites
Add a way to get in touchAct
32%13 points fewer than all sites
Where these sites fall furthest behind the rest
Link straight to the final addressAccess
78%25 points more than all sites
Online shops805 sitesMedian 80
Someone asks an assistant
Where can I buy a cast iron pan made in the US, under $60?
GeminiOctober 19, 2026
Gemini
If you want a brand-new, American-made cast iron pan for under $60, your go-to option is Lodge.
3 sources
1Llodgecastiron.comRead by mttr, 91
2Ddickssportinggoods.com
3Hhomedepot.com
Asked of Gemini on October 19, 2026. mttr has read lodgecastiron.com: 91 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
Where can I buy a cast iron pan made in the US, under $60?
Two cast iron pans made in the US are under $60:
Field Pan No. 8, 10¼ inch$54
Made in Ohio
Pre-seasoned
In stock, ships in 2 days
4.8 from 2,310 reviewsIts photo, described: Black cast iron skillet on a wooden board, seen from abovefieldironworks.example
Southforge 10 inch skillet$39
Made in Tennessee
Free shipping over $35
4.7 from 9,800 reviewsIts photo, described: Cast iron skillet with a fried eggsouthforge.example
Its sources, and what each gave
ffieldironworks.exampleField Pan No. 8, 10¼ inch. Gave the price, a described photo, its reviews and the details.
ssouthforge.exampleSouthforge 10 inch skillet. Gave the price, a described photo, its reviews and the details.
Built from what each site states
Product structured data: price, stock and where it is made
Every product photo described in words
Reviews marked up as reviews
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
Products described in structured data, ratings that are really shown, and images that say what they are.
Sites read
805
Median score
80
Across all sites
78
The rules that decide it, and the share of these sites failing each
Add structured dataUnderstand
64%about the same as all sites
Remove ratings with no visible reviewsTrust
14%9 points more than all sites
Describe imagesUnderstand
87%16 points more than all sites
Where these sites fall furthest behind the rest
Link straight to the final addressAccess
75%22 points more than all sites
Nonprofits and charities768 sitesMedian 78
Someone asks an assistant
Which food banks in New York need volunteers on weekends?
GeminiOctober 19, 2026
Gemini
Several major food banks, pantries, and hunger-relief organizations in New York offer weekend volunteer opportunities (primarily Saturdays).
1
The River Fund New York (Queens)
Location Queens, NY
Details They regularly run weekend anti-hunger operations—such as packing and handing out bagged…
2
CHiPS (Community Help in Park Slope) (Brooklyn)
Location 200 4th Ave, Brooklyn, NY
Details CHiPS operates a soup kitchen and food pantry.
3
New York Common Pantry (Manhattan & Bronx)
Locations East Harlem (Manhattan)
2 sources
1Nnewyorkcares.org
2Cchipsonline.orgRead by mttr, 76
Asked of Gemini on October 19, 2026. mttr has read chipsonline.org: 76 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
Which local food banks need volunteers on weekends?
Two food banks near you list weekend volunteer shifts:
Harbor Food Bank
Saturdays 9 to 12
Ages 14 and up
Sign up online
Its photo, described: Volunteers packing boxes of produce at long tablesharborfoodbank.example
Eastside Pantry
Sundays 1 to 4
No experience needed
eastsidepantry.example
Its sources, and what each gave
hharborfoodbank.exampleHarbor Food Bank. Gave a described photo and the details.
eeastsidepantry.exampleEastside Pantry. Gave the details.
Built from what each site states
Shifts as events, with dates and times
Who can volunteer, said plainly
A sign-up that works on its own page
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
What it does in plain text, kept up to date, and a clear way to give or to help.
Sites read
768
Median score
78
Across all sites
78
The rules that decide it, and the share of these sites failing each
Add a way to get in touchAct
33%12 points fewer than all sites
Put the text in the HTMLAccess
33%3 points fewer than all sites
Fix description lengthsUnderstand
96%5 points more than all sites
Where these sites fall furthest behind the rest
Describe imagesUnderstand
94%23 points more than all sites
News and publishers681 sitesMedian 74
Someone asks an assistant
What did the Phoenix city council decide this week?
GeminiOctober 19, 2026
Gemini
The Phoenix City Council held its regular policy and committee meetings (such as its policy session on October 13), but major new legislative decisions or final ordinance votes from the council have not made widespread headlines this week.
Asked of Gemini on October 19, 2026. mttr has read phoenix.gov: 87 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
What did the city council decide about the new bridge last night?
The council voted 6 to 3 to fund the bridge, with work starting in spring:
Council funds the river bridge, 6 to 3
Published last night, 10:40pm
By the city hall reporter
Updated this morning
Its photo, described: Council members voting in the chambervalleytribune.example
Its sources, and what each gave
vvalleytribune.exampleCouncil funds the river bridge, 6 to 3. Gave a described photo and the details.
Built from what each site states
A dated article with its author named
The decision in the first lines
Article structured data with when it changed
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
A date on every story, a named publisher, and AI crawlers let in to read it.
Sites read
681
Median score
74
Across all sites
78
The rules that decide it, and the share of these sites failing each
Show when guides were updatedTrust
36%about the same as all sites
Name the publisherTrust
31%7 points more than all sites
Let AI crawlers inAccess
21%17 points more than all sites
Where these sites fall furthest behind the rest
Add a tap-to-call linkAct
98%28 points more than all sites
Law firms545 sitesMedian 83
Someone asks an assistant
Do I need a lawyer to contest a will, and what does it usually cost?
GeminiOctober 19, 2026
Gemini
1
Standing
You must prove you have a legal right to contest (meaning you are named in an older will…
2
Legal Grounds
You cannot contest a will simply because you think it is unfair.
Asked of Gemini on October 19, 2026. mttr has read rphannahlaw.com: 94 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
Do I need a lawyer to contest a will, and what does it usually cost?
Not always, but most contests turn on deadlines. One firm sets out the steps and its fees:
Hale and OstrowEarly advice at a fixed $750, then by the hour
Probate and estate disputes
Free 20 minute call
Licensed in your state
4.9 from 61 reviewshale-ostrow.example
Its sources, and what each gave
hhale-ostrow.exampleHale and Ostrow. Gave the price, its reviews and the details.
Built from what each site states
How it bills, written out
The questions people ask, each answered on the page
Who the lawyers are, with where they are licensed
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
A plain answer under the question, its sources, and a way to book the consultation.
Sites read
545
Median score
83
Across all sites
78
The rules that decide it, and the share of these sites failing each
Phrase headings as questionsUnderstand
91%about the same as all sites
Show sources on guidesTrust
43%8 points fewer than all sites
Add a way to get in touchAct
28%17 points fewer than all sites
Where these sites fall furthest behind the rest
Link straight to the final addressAccess
65%12 points more than all sites
Lending, insurance and finance415 sitesMedian 81
Someone asks an assistant
What credit score do I need for a mortgage with five per cent down?
GeminiOctober 19, 2026
Gemini
If you want to put 5% down on a home, the credit score you need depends primarily on the type of mortgage loan you choose.
1
Conventional Loans (Fannie Mae / Freddie Mac)
General Minimum 620
What to know Conventional loans allow a minimum down payment of 5%.
2
FHA Loans (Federal Housing Administration)
General Minimum 580
What to know If your credit score is 580 or higher, you can technically qualify for an FHA loan with a…
Note on lower scores: If your score is between 500 and 579, you
Asked of Gemini on October 19, 2026. mttr has read trussfinancialgroup.com: 91 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
What credit score do I need for a mortgage with five per cent down?
For five per cent down, most lenders ask for 620 or more. Two that say so plainly:
Keystone Home Loans30-year fixed from 6.4% APR
Conventional from 620
FHA from 580 with 3.5% down
Rates updated daily
keystoneloans.example
Riverbend Credit UnionDown payment help up to $10,000
First-time buyer program
Members only, open to your county
riverbend-cu.example
Its sources, and what each gave
kkeystoneloans.exampleKeystone Home Loans. Gave the price and the details.
rriverbend-cu.exampleRiverbend Credit Union. Gave the price and the details.
Built from what each site states
Requirements written as numbers, not “contact us”
Rates with the date they were set
Who is eligible, said plainly
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
The answer first, the date it was true, and the sources behind the figures.
Sites read
415
Median score
81
Across all sites
78
The rules that decide it, and the share of these sites failing each
Answer the first question right under itUnderstand
99%about the same as all sites
Show when guides were updatedTrust
54%17 points more than all sites
Show sources on guidesTrust
52%about the same as all sites
Where these sites fall furthest behind the rest
Describe imagesUnderstand
86%15 points more than all sites
Real estate380 sitesMedian 83
Someone asks an assistant
What do three-bedroom homes sell for in Phoenix right now?
GeminiOctober 19, 2026
Gemini
In Phoenix, three-bedroom homes generally sell within a range of $350,000 to over $600,000, heavily depending on the specific neighborhood, property condition, and square footage.
1
Overall Market Medians
The overall median list/sale price for all homes in Phoenix hovers between $404,000 and…
2
3-Bedroom Specifics
While entry-level or fixer-upper 3-bedroom houses in areas like Maryvale or parts of…
Asked of Gemini on October 19, 2026. mttr has read zillow.com: 74 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
What do three-bedroom homes sell for in this neighbourhood right now?
Three-bedroom homes listed here now run from $412,000 to $589,000. Three that match:
1840 W Palo Verde Dr$439,000
3 bed
2 bath
1,620 sq ft
Listed 4 days ago
Its photo, described: Single-storey stucco home with a desert garden and a two-car garagesaguarohomes.example
722 E Lupine Ave$515,000
3 bed
2.5 bath
1,910 sq ft
Pool
Its photo, described: Back yard with a fenced pool and a covered patio at dusksaguarohomes.example
5309 N 21st Pl$412,000
3 bed
2 bath
1,480 sq ft
Open house Sunday
Its photo, described: Bright kitchen with an island and new cabinetsmesahouse-realty.example
Its sources, and what each gave
ssaguarohomes.example2 of its pages. Gave prices, 2 described photos and the details.
mmesahouse-realty.example5309 N 21st Pl. Gave the price, a described photo and the details.
Built from what each site states
Each listing its own page, price, rooms and size in its structured data
Every photo described in words
The address written out, not only on a map
The date it was listed, so the answer says what is current
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
Figures set out in tables, and area pages that say something of their own rather than swap a town name.
Sites read
380
Median score
83
Across all sites
78
The rules that decide it, and the share of these sites failing each
Put figures in tablesUnderstand
94%3 points fewer than all sites
Make near-copy pages distinctTrust
26%6 points more than all sites
Add depth to thin pagesUnderstand
45%9 points fewer than all sites
Where these sites fall furthest behind the rest
Replace unsupported sales claimsTrust
50%20 points more than all sites
Manufacturers and suppliers337 sitesMedian 81
Someone asks an assistant
Who supplies 316 stainless fittings to spec, in small runs, within two weeks?
GeminiOctober 19, 2026
Gemini
Sourcing custom or to-spec 316/316L stainless steel fittings in small runs with a sub-two-week turnaround requires domestic specialty metal fabrication shops or master PVF (Pipe, Valves, and Fittings) distributors with dedicated custom shops.
1
Central States Industrial (CSI)
For Sanitary & Process Fittings
What they do CSI specializes in sanitary stainless steel components for food, beverage, dairy, and…
The "Fast Fittings" Service They feature an emergency/rush program specifically designed for custom or modified…
Turnaround Typically days (1 to 3 days for many expedited stock-modifications, or fast-tracked…
SaysEmergency service
2
Appleton Stainless
For Industrial & Custom Fabricated Fittings
What they do A custom manufacturer specializing in stainless steel fittings
1 source
1Ccsidesigns.com
Asked of Gemini on October 19, 2026.
A rich answerSample
Who supplies 316 stainless fittings to spec, in small runs, within two weeks?
Two suppliers make 316 stainless fittings to spec in small runs, within two weeks:
Corrline FittingsQuote online in a day
316 and 316L
Runs from 50 pieces
Lead time 8 to 10 days
Its photo, described: Machined stainless elbows and tees on a steel benchcorrline.example
Ridge Valve and Supply
ASME certified
Runs from 100
ridgevalve.example
Its sources, and what each gave
ccorrline.exampleCorrline Fittings. Gave the price, a described photo and the details.
rridgevalve.exampleRidge Valve and Supply. Gave the details.
Built from what each site states
Materials and grades listed
Minimum run and lead time written as numbers
Certifications stated
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
Specifications in tables in the HTML, and a way to ask for a quote from the page.
Sites read
337
Median score
81
Across all sites
78
The rules that decide it, and the share of these sites failing each
Put figures in tablesUnderstand
96%about the same as all sites
Put the text in the HTMLAccess
31%5 points fewer than all sites
Add a way to get in touchAct
29%16 points fewer than all sites
Where these sites fall furthest behind the rest
Describe imagesUnderstand
89%18 points more than all sites
Restaurants and cafes324 sitesMedian 78
Someone asks an assistant
Where can eight of us eat tonight in downtown Dallas, with vegetarian options?
GeminiOctober 19, 2026
Gemini
Finding a spot for eight people that satisfies both meat-eaters and vegetarians can be tricky, but downtown Dallas (and its immediate surrounding fringe like Uptown/The Harwood District) has several great options that easily seat a group of eight and offer solid vegetarian choices:
1
The Vibe
The Henry
Energetic, upscale-casual, and spacious with a great atmosphere.
2
Vegetarian Options
The Henry
They have a very diverse American menu with reliable options like grain bowls, seasonal…
3
Group Friendly
The Henry
Excellent for groups of 8, though a reservation is strongly recommended for tonight.
Asked of Gemini on October 19, 2026. mttr has read thehenryrestaurant.com: 80 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
Where can eight of us eat tonight, with vegetarian options, near downtown?
Two places near downtown seat eight tonight with vegetarian dishes:
Larder and LimeSet menu $48 a person
Tables of 8 to 12
Set vegetarian menu
Times free tonight: 6:30, 8:45
4.8 from 1,120 reviewsIts photo, described: Long table set for ten under hanging lightslarderandlime.example
Bao CornerMost dishes $7 to $14
Groups without booking
Six vegetarian bao
Open until 11
baocorner.example
Its sources, and what each gave
llarderandlime.exampleLarder and Lime. Gave the price, a described photo, its reviews and the details.
bbaocorner.exampleBao Corner. Gave the price and the details.
Built from what each site states
The menu as text, with prices, not a photo of it
Dishes marked vegetarian or vegan
Hours and booking in the structured data
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
The menu as text, not a picture or a PDF, opening hours in structured data, and a way to book.
Sites read
324
Median score
78
Across all sites
78
The rules that decide it, and the share of these sites failing each
Put the text in the HTMLAccess
39%3 points more than all sites
Add structured dataUnderstand
51%12 points fewer than all sites
Add a tap-to-call linkAct
75%5 points more than all sites
Where these sites fall furthest behind the rest
Link straight to the final addressAccess
71%18 points more than all sites
Auto repair and dealers316 sitesMedian 83
Someone asks an assistant
Which shop in Phoenix can look at my brakes today, and what does a brake job usually cost?
GeminiOctober 19, 2026
Gemini
1
Firestone Complete Auto Carefirestonecompleteautocare.com
Where to Get Your Brakes Checked Today in Phoenix
Multiple locations across Phoenix (such as shops on W. Osborn Rd., E. Thomas Rd., and W.…
SaysSame-day service
2
Brake Mastersbrakemasters.com76mttr
Where to Get Your Brakes Checked Today in Phoenix
They have multiple locations throughout the Phoenix metro area specializing in complete…
DoesComplete brake serviceRoutine maintenance
3
Big O Tires & Midasmidas.com83mttr
Where to Get Your Brakes Checked Today in Phoenix
Many neighborhood franchise locations offer free initial brake inspections and can often…
Asked of Gemini on October 19, 2026. mttr has read brakemasters.com: 76 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
Which shop near me can look at my brakes today, and what does a brake job usually cost?
One shop near you checks brakes today, and lists what a brake job costs:
Ridgeway AutoPads from $189 an axle, pads and rotors from $349
Same-day brake checks until 3pm
Waiting room with wifi
Open until 6
4.7 from 340 reviewsIts photo, described: Mechanic measuring a brake rotor on a lifted sedanridgeway-auto.example
Its sources, and what each gave
rridgeway-auto.exampleRidgeway Auto. Gave the price, a described photo, its reviews and the details.
Built from what each site states
Services and prices on their own pages
Opening hours in the structured data
How soon it can see a car, said plainly
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
The services and makes it works on, its hours and town in the page text, rough prices, and a way to book or call.
Sites read
316
Median score
83
Across all sites
78
The rules that decide it, and the share of these sites failing each
Add a tap-to-call linkAct
53%17 points fewer than all sites
Put the text in the HTMLAccess
22%14 points fewer than all sites
Add structured dataUnderstand
56%7 points fewer than all sites
Where these sites fall furthest behind the rest
Describe imagesUnderstand
82%11 points more than all sites
Schools and courses261 sitesMedian 79
Someone asks an assistant
Which colleges offer an online nursing degree I can finish in two years?
GeminiOctober 19, 2026
Gemini
To find an online nursing degree you can finish in two years, your options will typically depend on your current education and licensing status.
5 sources
1Rrntomsn.orgRead by mttr, 79
2Wwvu.edu
3Ccapella.edu
4Eelmhurst.edu
and 1 more
Asked of Gemini on October 19, 2026. mttr has read rntomsn.org: 79 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
Which colleges offer an online nursing degree I can finish in two years?
Two colleges offer an online nursing degree you can finish in two years:
Online RN to BSN$340 a credit
Finish in 20 months
Fully online
Accredited
lakeshore-college.example
Accelerated BSN, online$12,400 a year
24 months
Starts January and August
pinecrest.example
Its sources, and what each gave
llakeshore-college.exampleOnline RN to BSN. Gave the price and the details.
ppinecrest.exampleAccelerated BSN, online. Gave the price and the details.
Built from what each site states
Each course its own page, with length, format and cost
Start dates written out
Course structured data
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
Programmes, costs and dates in tables and lists, and questions answered where they are asked.
Sites read
261
Median score
79
Across all sites
78
The rules that decide it, and the share of these sites failing each
Phrase headings as questionsUnderstand
92%about the same as all sites
Add lists or tablesUnderstand
50%about the same as all sites
Put figures in tablesUnderstand
99%about the same as all sites
Where these sites fall furthest behind the rest
Link straight to the final addressAccess
77%24 points more than all sites
Clinics and dentists183 sitesMedian 85
Someone asks an assistant
Which dentists nearby take my insurance and see new patients on Saturdays?
An assistantAn illustration
An assistant
Brightwater Dental lists the insurance plans it takes and sees new patients on Saturdays from 8 to 1Bbrightwater-dental. Two other practices nearby see new patients on weekdays onlyEelmgrove-smilesDdentistfinder.
3 sources
1Bbrightwater-dental.exampleCited
2Eelmgrove-smiles.example
3Ddentistfinder.example
An illustration. The sites are made up.
A rich answerSample
Which dentists nearby take my insurance and see new patients on Saturdays?
Two practices nearby take common plans and see new patients on Saturdays:
Brightwater Dental
New patients Saturday 8 to 1
Takes Delta, Cigna and MetLife
Online booking
4.9 from 486 reviewsIts photo, described: Bright treatment room with a window and a reclining chairbrightwater-dental.example
Elm Grove Smiles
Saturdays twice a month
Takes Aetna and Guardian
Sedation offered
4.7 from 203 reviewselmgrove-smiles.example
Its sources, and what each gave
bbrightwater-dental.exampleBrightwater Dental. Gave a described photo, its reviews and the details.
eelmgrove-smiles.exampleElm Grove Smiles. Gave its reviews and the details.
Built from what each site states
The insurance it takes, listed by name
Opening hours, Saturdays included, in its structured data
Booking that works without a phone call
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
Hours, insurance and services set out where a machine can read them, and a way to book.
Sites read
183
Median score
85
Across all sites
78
The rules that decide it, and the share of these sites failing each
Add structured dataUnderstand
49%14 points fewer than all sites
Put the text in the HTMLAccess
21%15 points fewer than all sites
Add a tap-to-call linkAct
49%21 points fewer than all sites
Where these sites fall furthest behind the rest
Link straight to the final addressAccess
79%26 points more than all sites
Cities and public services99 sitesMedian 84
Someone asks an assistant
When is bulk trash pickup in Dallas, and what do they take?
GeminiOctober 19, 2026
Gemini
In Dallas, the City’s Sanitation Services provides monthly curbside brush and bulky item collection for eligible residential properties (single-family homes and duplexes).
1
Frequency
Once a month.
2
Your Specific Week
Collection schedules are divided by zones tied to your address (usually corresponding to…
3
Set-Out Windows
You cannot leave bulk trash at the curb all month long.
Asked of Gemini on October 19, 2026. mttr has read goloadup.com: 98 of 100. A score says pages are well formed. It does not say why an assistant cites a site.
A rich answerSample
When is bulk trash pickup on my street, and what do they take?
Bulk pickup on your street is the second Tuesday of each month. It takes:
Bulk trash pickup
Second Tuesday
Out by 6am
Furniture, mattresses, appliances
Not: paint, tyres
cityof-maplewood.example
Its sources, and what each gave
ccityof-maplewood.exampleBulk trash pickup. Gave the details.
Built from what each site states
Schedules by area, written out
What is and is not taken, listed
Dates as events, with the street or zone
A sample with made-up sites. Assistants are starting to answer with cards like these, drawn from pages that state each detail plainly. mttr checks the pages for what each card is built from.To answer from a site, it needs
The answer close to the home page, kept current, and written into the page.
Sites read
99
Median score
84
Across all sites
78
The rules that decide it, and the share of these sites failing each
Bring deep pages closer to homeAccess
13%about the same as all sites
Put the text in the HTMLAccess
40%4 points more than all sites
Fix description lengthsUnderstand
99%8 points more than all sites
Where these sites fall furthest behind the rest
Add real images to contentUnderstand
74%45 points more than all sites
A site is placed in an industry by how close its pages read to a short description of that work. It is an estimate: a site close to none is left out, and one that does two kinds of work is placed by the one it says most about. Each question is an example of the work, not a real search. A score says pages are well formed. It does not say an assistant cites the site.
What most sites get wrong
Fix description lengthsUnderstand
87%
Fix title lengthsUnderstand
80%
Add an llms.txtAccess
80%
Use one main headingUnderstand
71%
Set a share imageUnderstand
69%
Describe imagesUnderstand
69%
Add structured dataUnderstand
61%
Add a tap-to-call linkAct
60%
Each a share of the 307,824 sites mttr has read, counted as this page loads.
The words have to be in the page
What a person sees
Pricing
Starter is $12 a seat a month and connects your CRM to Slack. Teams is $24 a seat, with single sign-on.
Start a free trial
What a crawler receivesEmpty to an assistantRead in full
<html>
<head><title>Pricing</title></head>
<body>
<div id="root">
<h1>Pricing</h1>
<p>Starter is $12 a seat a month and connects your CRM to Slack. Teams is $24 a seat, with single sign-on.</p>
<a href="/start">Start a free trial</a>
</div>
<script src="/app.js"></script>
</body>
</html>
25% of the 1,938 sites in Software and SaaS it was checked on do this on at least one page.
Most AI crawlers run no script, so words written in by script never reach them. 33% of the sites mttr has read do this on at least one page. The page above is an example, not a real site.
What a typical audit leaves out
What it covers
A typical audit
mttr
Reading the site
Pages a crawler can fetch and indexEvery page as a crawler reads it, with robots.txt obeyed.
Yes
Yes
What an assistant needs to quote a pageAnswers first, lists and tables, structured data, sources and dates.
Partly
Yes
Words a crawler never receivesText written by script after the page loads, found page by page.
Partly
Yes
Signs of generated textHidden characters, markdown and placeholders left in, and stock phrasing.
No
Yes
Opinions kept apart from pass and failCode decides every rule. An unsure model reply goes to a person.
No
Yes
Against the sites doing the same work
Its place in its own line of workEvery site placed in a line of work and ranked among the others in it.
No
Yes
The sites nearby doing the same workFound by what their pages say and where each business says it is.
No
Yes
Subjects they cover that it does notBy meaning across their pages, not by lists of keywords.
Partly
Yes
Over time
What changed after a fixEvery read kept, and each rule shown page by page, then and now.
Partly
Yes
Its own searches against its own pagesWhich searches no page answers, and where another page reads closer.
Partly
Yes
For agents
Every answer as one callMCP and a JSON API, with the site’s own text marked as quoted.
No
Yes
How the score is built. A score says pages are well formed. It does not say an assistant cites the site.
See what stops your site being found
No sign-up. A first look in seconds, the full read after.