- Middle site
- 91
- Level with it
Worth the mostFix pages that fail to load+3
1631digital.com
Top 25%of the 591 sites in District of Columbia, at #82
It scores 87.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
87 now91 with itTop 10% from 90
#49,384to#20,08329,301 places up10 of its 12 pages fail it. 1 in 11 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
3 points take it into the top 10%.
Beside it on the board
- #49,382ticontractors.com87
- #49,383everydayux.net87
- #49,3841631digital.com87
- #49,385cardinal-roofing.com87
- #49,386invertedpassion.com87
7,567 sites score 87. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 87Now#49,384
- 91Fix description lengthsTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 15
Worth the mostFix description lengths+4
- Middle site
- 98
- Behind by
- 7
Worth the mostList your profiles in your structured data+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read124432 fewer than typical
Links a page31376% below typical
Words a page35039411% below typical
Rules failing somewhere9145 fewer than typical
Half its pages answer in324 ms210 ms54% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points29,301 places up
Fix description lengthsUnderstand10 of 121 in 11
Worth 3 points each23,578 places up each
Fix title lengthsUnderstand8 of 121 in 6
Fix pages that fail to loadAccess2 of 123 in 4
Worth 1 point each10,293 places up each
Link to orphaned pagesAccessAbout the whole site3 in 4
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand2 of 121 in 4
Set a share imageUnderstand4 of 122 in 7
Replace unsupported sales claimsTrust2 of 122 in 3
Show 1 more fix
Worth under a point each
Link straight to the final addressAccess4 of 121 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleHome - 1631 Digital
DescriptionNone in the HTML
First headingReach Decision-Makers.Shape Policy.Win Elections.
Opening1631 Digital uses advanced audience targeting, voter modeling, geographic intelligence, and behavioral data to reach decision-makers in Washington, DC, policymakers in state capitals nationwide, and the voters who determine legislative, regulatory, and electoral outcomes.
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home - 1631 Digital” and “Reach Decision-Makers.Shape Policy.Win Elections.”.
Agent instructions
On 1631digital.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On 1631digital.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.