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312masonry.com, read 2 days ago. Back to the report

96 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9696 nownow971top 1%98298398498598698798899999109911991210013full marks

Now #4,504 of 263,585Step 1 top 1%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +1 point, to 97, and #2,058, 2,446 places up, and into the top 1%

    Write a meta description of 70 to 165 characters that summarizes the page.

    50 pages, 31 of them under /reviews/

    See the pages
    • /
    • /areas
    • /areas/lakeview
    • /areas/lincoln-square
    • /areas/old-town
    • /areas/wicker-park
    • /author/hikit
    • /author/masonry_admin
    • /category/uncategorized
    • /contact
    • and 40 more in the copied plan
  2. 2

    Make near-copy pages distinct

    +1 point, to 98

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  3. 3

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    4 pages under /guides/

    See the pages
    • /guides/glossary
    • /guides/lintels
    • /guides/signs-your-brick-needs-repair
    • /guides/tuckpointing-vs-repointing
  4. 4

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    3 pages under /guides/

    See the pages
    • /guides/glossary
    • /guides/lintels
    • /guides/tuckpointing-vs-repointing
  5. 5

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  6. 6

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  7. 7

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    3 pages under /guides/

    See the pages
    • /guides/glossary
    • /guides/signs-your-brick-needs-repair
    • /guides/tuckpointing-vs-repointing
  8. 8

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    1 page

    See the pages
    • /guides/glossary
  9. 9

    Phrase headings as questions

    +1 point, to 99

    Phrase at least one heading as the question a person would ask.

    1 page

    See the pages
    • /services/lintel-works
  10. 10

    Describe images

    Under a point

    Describe every content image in its alt text.

    12 pages

    See the pages
    • /
    • /about
    • /areas
    • /contact
    • /cost
    • /guides
    • /privacy
    • /projects
    • /projects/page/2
    • /reviews
    • and 2 more in the copied plan
  11. 11

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /services/lintel-works
  12. 12

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages

    See the pages
    • /
    • /guides/lintels
    • /projects/masonry-fence-column-reconstruction-of-historic-temple-in-glenview
    • /projects/new-office-masonry-construction-womens-health-group
    • /reviews
    • /services/brickrepair
    • /services/masonry-restoration
  13. 13

    Set each page's canonical address

    +1 point, to 100, and full marks

    Add a canonical link that points to the page itself.

    4 pages

    See the pages
    • /author/hikit
    • /author/masonry_admin
    • /category/uncategorized
    • /projects/page/2
2 more, to tidy up after 100
  1. 14

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    2 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /privacy
    • /terms
  2. 15

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    3 pages

    See the pages
    • /privacy
    • /projects/page/2
    • /terms

What else the read found

Half its pages start answering within 157 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /guides/signs-your-brick-needs-repair646 ms
  • /services554 ms
  • /527 ms
  • /guides/glossary523 ms
  • /guides/tuckpointing-vs-repointing504 ms

Fastest: /author/masonry_admin, 109 ms. Heaviest: /reviews, 18 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Google FontsFonts

From the structured data on its home page, as the site says it: a General contractor named 312 Masonry. mttr does not check the profiles it names.

  • Facebook312Masonry
  • Instagram312masonry
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
15.5

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Fix description lengths, Describe images and Fix title lengths1 page
  • /privacy fails 3: Allow pages to be indexed, Describe images and Link straight to the final address1 page
  • /reviews fails 3: Fix description lengths, Describe images and Fix title lengths1 page
  • /terms fails 3: Allow pages to be indexed, Describe images and Link straight to the final address1 page
  • /areas fails 2: Fix description lengths and Describe images1 page
  • /contact fails 2: Fix description lengths and Describe images1 page
  • /about fails 1: Describe images1 page
  • /cost fails 1: Describe images1 page
  • /guides fails 1: Describe images1 page
  • /projects fails 1: Describe images1 page
  • /services fails 1: Describe images1 page
  • /reviews/ 31 fail a rule. Worst: /reviews/alex-m, 1 rule31 pages

And 6 more parts of the site.

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