3rdrockplumbing.com, read 3 days ago. Back to the report

82 to 100 in 17 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8282 nownow861top 25%892903924945956967978979981099119912991399149915991610017full marks

Now #95,901 of 263,870Step 1 top 25%Step 17 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show sources on guides

    +4 points, to 86, and #54,356, 41,545 places up, and into the top 25%

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    60 pages under /post/

    See the pages
    • /post/an-introduction-from-owner-jim-barbano
    • /post/annual-plumbing-maintenance-checklist-for-homeowners
    • /post/being-a-good-steward-of-your-home-s-plumbing-system
    • /post/common-plumbing-problems-hickory
    • /post/common-toilet-problems-and-what-they-re-trying-to-tell-you
    • /post/diy-vs-professional-plumbing-repairs-knowing-the-difference
    • /post/essential-water-heater-maintenance-tips
    • /post/fall-plumbing-preparation-getting-your-home-ready-before-cold-weather-arrives
    • /post/faucet-leaks-why-they-should-never-be-ignored
    • /post/five-reasons-filtration-is-fitting
    • and 50 more in the copied plan
  2. 2

    Answer the first question right under it

    +3 points, to 89

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    64 pages under /post/

    See the pages
    • /post/an-introduction-from-owner-jim-barbano
    • /post/annual-plumbing-maintenance-checklist-for-homeowners
    • /post/being-a-good-steward-of-your-home-s-plumbing-system
    • /post/common-plumbing-problems-hickory
    • /post/common-toilet-problems-and-what-they-re-trying-to-tell-you
    • /post/diy-vs-professional-plumbing-repairs-knowing-the-difference
    • /post/essential-water-heater-maintenance-tips
    • /post/fall-plumbing-preparation-getting-your-home-ready-before-cold-weather-arrives
    • /post/faucet-leaks-why-they-should-never-be-ignored
    • /post/five-reasons-filtration-is-fitting
    • and 54 more in the copied plan
  3. 3

    Phrase headings as questions

    +1 point, to 90

    Phrase at least one heading as the question a person would ask.

    52 pages, 45 of them under /post/

    See the pages
    • /backflowprevention
    • /drain-cleaning
    • /post/annual-plumbing-maintenance-checklist-for-homeowners
    • /post/being-a-good-steward-of-your-home-s-plumbing-system
    • /post/common-plumbing-problems-hickory
    • /post/common-toilet-problems-and-what-they-re-trying-to-tell-you
    • /post/fall-plumbing-preparation-getting-your-home-ready-before-cold-weather-arrives
    • /post/five-reasons-filtration-is-fitting
    • /post/getting-to-know-your-plumbing-better
    • /post/homeowner-plumbing-education-how-responsible-care-protects-your-home
    • and 42 more in the copied plan
  4. 4

    Use one main heading

    +2 points, to 92

    Give the page exactly one h1 that says what it is about.

    65 pages, 64 of them under /post/

    See the pages
    • /inquiry-services-page
    • /post/an-introduction-from-owner-jim-barbano
    • /post/annual-plumbing-maintenance-checklist-for-homeowners
    • /post/being-a-good-steward-of-your-home-s-plumbing-system
    • /post/common-plumbing-problems-hickory
    • /post/common-toilet-problems-and-what-they-re-trying-to-tell-you
    • /post/diy-vs-professional-plumbing-repairs-knowing-the-difference
    • /post/essential-water-heater-maintenance-tips
    • /post/fall-plumbing-preparation-getting-your-home-ready-before-cold-weather-arrives
    • /post/faucet-leaks-why-they-should-never-be-ignored
    • and 55 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 94

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages, 64 of them under /post/

    See the pages
    • /about-3rd-rock-plumbing
    • /backflowprevention
    • /blank
    • /blog
    • /blog/categories/homeowner-education-series
    • /blog/categories/money-saving-tips-for-plumbing
    • /blog/categories/plumbing-maintenance
    • /blog/categories/troubleshooting-plumbing-issues
    • /blog/page/2
    • /blog/page/3
    • and 88 more in the copied plan
  6. 6

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    64 pages under /post/

    See the pages
    • /post/an-introduction-from-owner-jim-barbano
    • /post/annual-plumbing-maintenance-checklist-for-homeowners
    • /post/being-a-good-steward-of-your-home-s-plumbing-system
    • /post/common-plumbing-problems-hickory
    • /post/common-toilet-problems-and-what-they-re-trying-to-tell-you
    • /post/diy-vs-professional-plumbing-repairs-knowing-the-difference
    • /post/essential-water-heater-maintenance-tips
    • /post/fall-plumbing-preparation-getting-your-home-ready-before-cold-weather-arrives
    • /post/faucet-leaks-why-they-should-never-be-ignored
    • /post/five-reasons-filtration-is-fitting
    • and 54 more in the copied plan
  7. 7

    Fix description lengths

    +1 point, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    63 pages, 39 of them under /post/

    See the pages
    • /
    • /about-3rd-rock-plumbing
    • /backflowprevention
    • /blank
    • /blog/categories/homeowner-education-series
    • /blog/categories/plumbing-maintenance
    • /blog/categories/troubleshooting-plumbing-issues
    • /blog/tags/business-plumbing-issues
    • /blog/tags/commercial-plumbing
    • /blog/tags/licensed-plumber
    • and 53 more in the copied plan
  8. 8

    Add breadcrumb data

    +1 point, to 97

    Add BreadcrumbList schema so the page has a place in the site.

    71 pages, 64 of them under /post/

    See the pages
    • /backflowprevention
    • /drain-cleaning
    • /post/an-introduction-from-owner-jim-barbano
    • /post/annual-plumbing-maintenance-checklist-for-homeowners
    • /post/being-a-good-steward-of-your-home-s-plumbing-system
    • /post/common-plumbing-problems-hickory
    • /post/common-toilet-problems-and-what-they-re-trying-to-tell-you
    • /post/diy-vs-professional-plumbing-repairs-knowing-the-difference
    • /post/essential-water-heater-maintenance-tips
    • /post/fall-plumbing-preparation-getting-your-home-ready-before-cold-weather-arrives
    • and 61 more in the copied plan
  9. 9

    Show every FAQ question on the page

    Under a point

    Show every question in the FAQ schema on the page, word for word.

    22 pages, 15 of them under /post/

    See the pages
    • /backflowprevention
    • /drain-cleaning
    • /faq
    • /post/being-a-good-steward-of-your-home-s-plumbing-system
    • /post/hard-water-how-it-affects-your-plumbing-system
    • /post/homeowner-plumbing-education-how-responsible-care-protects-your-home
    • /post/how-educated-homeowners-avoid-plumbing-emergencies
    • /post/how-sewer-smoke-testing-detects-hidden-leaks
    • /post/how-to-read-your-water-meter-and-detect-hidden-plumbing-leaks
    • /post/how-water-heater-efficiency-impacts-your-utility-bills
    • and 12 more in the copied plan
  10. 10

    Add structured data

    +1 point, to 98

    Add valid JSON-LD that says what the page is.

    14 pages, 9 of them under /blog/tags/

    See the pages
    • /about-3rd-rock-plumbing
    • /blog/tags/business-plumbing-issues
    • /blog/tags/commercial-plumbing
    • /blog/tags/licensed-plumber
    • /blog/tags/plumbing-tips
    • /blog/tags/save-money
    • /blog/tags/sediment
    • /blog/tags/warranties
    • /blog/tags/water-filtration
    • /blog/tags/what-to-expect
    • and 4 more in the copied plan
  11. 11

    Allow pages to be indexed

    +1 point, to 99

    Remove noindex when the page is ready to be found.

    9 pages under /blog/tags/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /blog/tags/business-plumbing-issues
    • /blog/tags/commercial-plumbing
    • /blog/tags/licensed-plumber
    • /blog/tags/plumbing-tips
    • /blog/tags/save-money
    • /blog/tags/sediment
    • /blog/tags/warranties
    • /blog/tags/water-filtration
    • /blog/tags/what-to-expect
  12. 12

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    22 pages, 16 of them under /post/

    See the pages
    • /blog/page/2
    • /blog/page/3
    • /blog/page/4
    • /post/an-introduction-from-owner-jim-barbano
    • /post/common-plumbing-problems-hickory
    • /post/fall-plumbing-preparation-getting-your-home-ready-before-cold-weather-arrives
    • /post/five-reasons-filtration-is-fitting
    • /post/hard-water-how-it-affects-your-plumbing-system
    • /post/homeowner-plumbing-education-how-responsible-care-protects-your-home
    • /post/how-to-find-your-water-shut-off-valve-and-why-every-homeowner-should-know
    • and 12 more in the copied plan
  13. 13

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    9 pages, 7 of them under /post/

    See the pages
    • /post/an-introduction-from-owner-jim-barbano
    • /post/common-plumbing-problems-hickory
    • /post/five-reasons-filtration-is-fitting
    • /post/getting-to-know-your-plumbing-better
    • /post/how-to-find-your-water-shut-off-valve-and-why-every-homeowner-should-know
    • /post/lower-your-water-bill-with-simple-plumbing-upgrades
    • /post/plumbing-inspections-a-good-investment-in-your-home-and-a-great-money-saving-measure
    • /residential-commercial-industrial
    • /water-sewer-fuel-gas-piping
  14. 14

    Describe images

    Under a point

    Describe every content image in its alt text.

    5 pages

    See the pages
    • /homeowner-education-series
    • /inquiry-services-page
    • /post/where-to-find-your-main-water-shut-off-valve-and-why-it-matters
    • /post/why-repeated-drain-clogs-are-a-red-flag
    • /project-portfolio
  15. 15

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  16. 16

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  17. 17

    Remove ratings with no visible reviews

    +1 point, to 100, and full marks

    Remove rating schema unless the reviews it counts are shown on the page.

    3 pages

    See the pages
    • /
    • /blank
    • /customer-reviews
6 more, to tidy up after 100
  1. 18

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    2 pages

    See the pages
    • /drain-cleaning
    • /water-sewer-fuel-gas-piping
  2. 19

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /post/fall-plumbing-prep-getting-your-home-ready-before-cold-weather-arrives
  3. 20

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    4 pages under /blog/categories/

    See the pages
    • /blog/categories/homeowner-education-series
    • /blog/categories/money-saving-tips-for-plumbing
    • /blog/categories/plumbing-maintenance
    • /blog/categories/troubleshooting-plumbing-issues
  4. 21

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /blank
  5. 22

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    1 page

    See the pages
    • /post/is-your-faucet-weak-or-sputtering-check-this-first
  6. 23

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    1 page

    See the pages
    • /blog/tags/save-money

What else the read found

Half its pages take over 1,418 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /post/when-plumbing-repairs-become-safety-issues2.3 s
  • /blog/tags/business-plumbing-issues2.3 s
  • /blog/tags/plumbing-tips2.1 s
  • /blog/tags/save-money2.0 s
  • /post/when-do-i-need-a-plumber2.0 s

Fastest: /, 55 ms. Heaviest: /blank, 256 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WixPlatform
  • ReactFramework
  • CloudflareHosting

From the structured data on its home page, as the site says it: a Local business named 3rd Rock Plumbing, LLC. mttr does not check the profiles it names.

  • Googlemaps
  • Facebook3rdRockPlumbing
  • Yelp3rd-rock-plumbing
  • BBBwww.bbb.org
  • Instagram3rdrockplumbing
pages with strong signs
99
hidden characters
185
chat, markdown or placeholders left in
2
dashes per 1,000 words
4
  • /water-filtration hidden characters a reader cannot see
  • /backflowprevention hidden characters a reader cannot see
  • /customer-reviews hidden characters a reader cannot see
  • /water-heaters hidden characters a reader cannot see
  • /coupons hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Remove ratings with no visible reviews and Fix description lengths1 page
  • /water-sewer-fuel-gas-piping fails 7: Add depth to thin pages, Show every FAQ question on the page and Phrase headings as questions1 page
  • /residential-commercial-industrial fails 6: Add depth to thin pages, Phrase headings as questions and Fix description lengths1 page
  • /water-filtration fails 6: Show every FAQ question on the page, Phrase headings as questions and Fix description lengths1 page
  • /water-heaters fails 6: Show every FAQ question on the page, Phrase headings as questions and Fix description lengths1 page
  • /backflowprevention fails 5: Show every FAQ question on the page, Phrase headings as questions and Fix description lengths1 page
  • /drain-cleaning fails 5: Show every FAQ question on the page, Phrase headings as questions and Add lists or tables1 page
  • /inquiry-services-page fails 5: Add structured data, Use one main heading and Fix description lengths1 page
  • /property-manager-realtor-plumbing fails 5: Show every FAQ question on the page, Phrase headings as questions and Fix description lengths1 page
  • /blank fails 4: Remove ratings with no visible reviews, Set each page's canonical address and Fix description lengths1 page
  • /project-portfolio fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /about-3rd-rock-plumbing fails 3: Add structured data, Fix description lengths and Link straight to the final address1 page

And 9 more parts of the site.

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