3rroofing.net, read 3 days ago. Back to the report

61 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6161 nownow701#176,739772top 50%8338949459669879889999910991110012full marks

Now #216,031 of 263,587Step 1 #176,739Step 2 top 50%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +9 points, to 70, and #176,739, 39,292 places up

    Give the page a form or a clear link to request a quote or get in touch.

    10 pages

    See the pages
    • /
    • /about-us
    • /arlington-roofing-contractor
    • /arlington-tx
    • /commercial-roofing
    • /contact-us
    • /free-roof-estimate
    • /residential-roofing
    • /roof-inspections
    • /shingle-colors
  2. 2

    Add structured data

    +7 points, to 77, and into the top 50%

    Add valid JSON-LD that says what the page is.

    10 pages

    See the pages
    • /
    • /about-us
    • /arlington-roofing-contractor
    • /arlington-tx
    • /commercial-roofing
    • /contact-us
    • /free-roof-estimate
    • /residential-roofing
    • /roof-inspections
    • /shingle-colors
  3. 3

    Add a tap-to-call link

    +6 points, to 83

    Add a tap-to-call phone link.

    10 pages

    See the pages
    • /
    • /about-us
    • /arlington-roofing-contractor
    • /arlington-tx
    • /commercial-roofing
    • /contact-us
    • /free-roof-estimate
    • /residential-roofing
    • /roof-inspections
    • /shingle-colors
  4. 4

    Set each page's canonical address

    +6 points, to 89

    Add a canonical link that points to the page itself.

    10 pages

    See the pages
    • /
    • /about-us
    • /arlington-roofing-contractor
    • /arlington-tx
    • /commercial-roofing
    • /contact-us
    • /free-roof-estimate
    • /residential-roofing
    • /roof-inspections
    • /shingle-colors
  5. 5

    Use one main heading

    +5 points, to 94

    Give the page exactly one h1 that says what it is about.

    10 pages

    See the pages
    • /
    • /about-us
    • /arlington-roofing-contractor
    • /arlington-tx
    • /commercial-roofing
    • /contact-us
    • /free-roof-estimate
    • /residential-roofing
    • /roof-inspections
    • /shingle-colors
  6. 6

    Fix description lengths

    +2 points, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    8 pages

    See the pages
    • /
    • /about-us
    • /commercial-roofing
    • /contact-us
    • /free-roof-estimate
    • /residential-roofing
    • /roof-inspections
    • /shingle-colors
  7. 7

    Fix title lengths

    +2 points, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    3 pages

    See the pages
    • /about-us
    • /contact-us
    • /shingle-colors
  8. 8

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  9. 9

    Link to orphaned pages

    +1 point, to 99

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  10. 10

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  11. 11

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  12. 12

    Link to your profiles

    +1 point, to 100, and full marks

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

1 more, to tidy up after 100
  1. 13

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

What else the read found

Half its pages start answering within 133 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /about-us175 ms
  • /residential-roofing162 ms
  • /commercial-roofing144 ms
  • /free-roof-estimate139 ms
  • /shingle-colors136 ms

Fastest: /roof-inspections, 40 ms. Heaviest: /arlington-tx, 8 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 9: Put the text in the HTML, Add a way to get in touch and Add structured data1 page
  • /about-us fails 7: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /contact-us fails 7: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /shingle-colors fails 7: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /commercial-roofing fails 6: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /free-roof-estimate fails 6: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /residential-roofing fails 6: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /roof-inspections fails 6: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /arlington-roofing-contractor fails 5: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /arlington-tx fails 5: Add a way to get in touch, Add structured data and Set each page's canonical address1 page

Rather go through these with one of our experts? Book a strategy session

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