- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
42northbrewing.com
77 of 100ahead of 47% of the sites mttr has read
Its strongest stage is Access, at 100 against the middle site's 91. 1 fix, 6 points, take it to 83, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 51,525 places up
- 77Now#130,984
- 83Add a tap-to-call link#79,459
The top half of every site starts at 77. The middle site in East Aurora, NY scores 76.
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Where it ranks
Up 7,947 places since Oct 16, from #146,128.
Beside it on the board
- #138,179tipps1x2.com77
- #138,1803mvcleaningservices.com77
- #138,18142northbrewing.com77
- #138,182docs.bsky.app77
- #138,183hartmansdistilling.com77
7,637 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads East Aurora, NY
- #1wnycontractor.com94
- #21776stumpgrinding.com92
- #3bankofhollandny.com89
- #542northbrewing.com77
The middle site in East Aurora, NY scores 76.
Where it stands
Each stage against the middle site. It trails on Understand and Trust and Act.
- Middle site
- 59
- Behind by
- 4
Worth the mostAnswer the first question right under it+2
- Middle site
- 98
- Behind by
- 7
Worth the mostShow when guides were updated+2
- Middle site
- 57
- Behind by
- 10
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page33132.6× typical
Words a page21339446% below typical
Rules failing somewhere17143 more than typical
Half its pages answer in1,873 ms210 ms792% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points58,722 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 2 points each23,823 places up each
Answer the first question right under itUnderstand68 of 1001 in 121
Phrase headings as questionsUnderstand68 of 1001 in 10
Add depth to thin pagesUnderstand64 of 1003 in 7
Fix description lengthsUnderstand99 of 1001 in 11
Describe imagesUnderstand99 of 1002 in 7
Show when guides were updatedTrust33 of 1003 in 5
Show 10 more fixes
Worth 1 point each15,360 places up each
Put figures in tablesUnderstand68 of 1001 in 28
Use one main headingUnderstand31 of 1001 in 4
Add a way to get in touchAct17 of 1001 in 2
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand34 of 1001 in 6
Set a share imageUnderstand66 of 1002 in 7
Add structured dataUnderstand1 of 1001 in 3
Set each page's canonical addressAccess1 of 1002 in 5
How AI reads this site
It reads closest to restaurants and cafes, but only loosely. 3 changes would make it plainer.
It reads as
Restaurants and cafesIt says it is in East Aurora.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Restaurants and cafes
- Auto repair and dealers
- Trades and home services
What an assistant reads first
Home pageWhat it says
Title42 North Brewing Company | East Aurora NY | Unparalleled Craft Beer in WNY - Brewery Near Buffalo NY
DescriptionUnparalleled commitment to quality, collaboration and authenticity make 42 North Brewing Company a truly unique experience. Discover the 42nd parallel today.
First headingSolshine Golden Lager
Openingby cmSiteBuilder | December 9, 2025 | Videos | 0 Comments
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Restaurants and cafes. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On 42northbrewing.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Restaurants and cafes. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “42 North Brewing Company | East Aurora NY | Unparalleled Craft Beer in WNY - Brewery Near Buffalo NY” and “Solshine Golden Lager”.
Agent instructions
On 42northbrewing.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Restaurants and cafes.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On 42northbrewing.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Restaurants and cafes), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best breweries near East Aurora, NY? Its answer, and whether it cites 42northbrewing.com, shows here in a moment.