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aardvarkpest.net, read 2 days ago. Back to the report

85 to 100 in 5 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8585 nownow911top 25%9529839941005full marks

Now #67,211 of 264,517Step 1 top 25%Step 5 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +6 points, to 91, and #20,170, 47,041 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    6 pages

    See the pages
    • /about-us
    • /commercial
    • /contact-us
    • /prevention-tips
    • /residential
    • /termites
  2. 2

    Use one main heading

    +4 points, to 95

    Give the page exactly one h1 that says what it is about.

    6 pages

    See the pages
    • /about-us
    • /commercial
    • /contact-us
    • /prevention-tips
    • /residential
    • /termites
  3. 3

    Describe images

    +3 points, to 98

    Describe every content image in its alt text.

    6 pages

    See the pages
    • /about-us
    • /commercial
    • /contact-us
    • /prevention-tips
    • /residential
    • /termites
  4. 4

    List your profiles in your structured data

    +1 point, to 99

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  5. 5

    Link straight to the final address

    +1 point, to 100, and full marks

    Point links and the sitemap at the final address, not at one that redirects.

    6 pages

    See the pages
    • /about-us
    • /commercial
    • /contact-us
    • /prevention-tips
    • /residential
    • /termites

What else the read found

Half its pages start answering within 172 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /commercial1.1 s
  • /prevention-tips1.1 s
  • /termites201 ms
  • /residential172 ms
  • /about-us166 ms

Fastest: /, 38 ms. Heaviest: /contact-us, 139 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WixPlatform
  • ReactFramework
  • FastlyHosting

From the structured data on its home page, as the site says it: a Local business named Aardvark Pest Management Inc.. mttr does not check the profiles it names.

pages with strong signs
4
hidden characters
7
chat, markdown or placeholders left in
0
dashes per 1,000 words
5.4
  • / hidden characters a reader cannot see
  • /commercial hidden characters a reader cannot see
  • /residential hidden characters a reader cannot see
  • /termites hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /about-us fails 4: Add structured data, Use one main heading and Describe images1 page
  • /commercial fails 4: Add structured data, Use one main heading and Describe images1 page
  • /contact-us fails 4: Add structured data, Use one main heading and Describe images1 page
  • /prevention-tips fails 4: Add structured data, Use one main heading and Describe images1 page
  • /residential fails 4: Add structured data, Use one main heading and Describe images1 page
  • /termites fails 4: Add structured data, Use one main heading and Describe images1 page

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Read it againChanged something? A site is read at most once every ten minutes.