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adamcloses.com, read 3 days ago. Back to the report

89 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8989 nownow931top 10%95296397497598699799899999109911991299139914991510016full marks

Now #34,546 of 263,585Step 1 top 10%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Use one main heading

    +4 points, to 93, and #10,789, 23,757 places up, and into the top 10%

    Give the page exactly one h1 that says what it is about.

    73 pages

    See the pages
    • /2-4-unit-property-financing-houston-tx
    • /20-percent-down-vs-less-katy-tx
    • /3-percent-down-home-loan-houston
    • /30-vs-15-year-mortgage-houston-tx
    • /bank-statement-loans-houston-tx
    • /best-down-payment-assistance-program-houston
    • /buy-a-house-while-renting-houston
    • /buying-rental-property-llc-houston-tx
    • /buying-vs-renting-cypress-tx
    • /cash-out-refinance-rental-property-houston-tx
    • and 63 more in the copied plan
  2. 2

    Set a share image

    +2 points, to 95

    Set og:image so links to the page carry a picture.

    74 pages

    See the pages
    • /2-4-unit-property-financing-houston-tx
    • /20-percent-down-vs-less-katy-tx
    • /3-percent-down-home-loan-houston
    • /30-vs-15-year-mortgage-houston-tx
    • /advertised-mortgage-rate-vs-your-rate-in-houston-tx
    • /apr-vs-interest-rate-houston-mortgage
    • /bank-statement-loans-houston-tx
    • /best-down-payment-assistance-program-houston
    • /buy-a-house-while-renting-houston
    • /buying-rental-property-llc-houston-tx
    • and 64 more in the copied plan
  3. 3

    Fix pages that fail to load

    +1 point, to 96

    Fix or remove the link. Every linked page should return 200.

    17 pages

    9 of the 10 sites Gemini cites beside it pass this one.

    See the pages
    • /buying-a-house-after-divorce-houston-tx
    • /cost-to-own-a-home-houston-tx
    • /cypress-tx-home-loans-guide
    • /fha-loans-houston-tx-guide
    • /fort-bend-county-home-loans
    • /harris-county-tx-home-loans-guide
    • /home-loans-katy-tx-buyers-guide
    • /home-loans-the-woodlands-tx
    • /houston-tx-home-loans-guide
    • /houston-tx-mortgage-rates-guide
    • and 7 more in the copied plan
  4. 4

    Answer the first question right under it

    +1 point, to 97

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    7 pages

    See the pages
    • /fairway-home-mortgage-names-haley-parker-president-of-elevate-and-head-of-business-development-west
    • /fairway-launches-partnership-with-openai
    • /fairway-schedules-new-elevate-events
    • /first-time-homebuyer-tips-what-to-know-before-you-apply
    • /fixed-vs-adjustable-mortgages-which-one-fits-your-future
    • /how-to-get-pre-qualified-without-hurting-your-credit-score
    • /market-momentum-upcoming-classes-weekend-events-5
  5. 5

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    7 pages

    See the pages
    • /fairway-home-mortgage-names-haley-parker-president-of-elevate-and-head-of-business-development-west
    • /fairway-launches-partnership-with-openai
    • /fairway-schedules-new-elevate-events
    • /first-time-homebuyer-tips-what-to-know-before-you-apply
    • /fixed-vs-adjustable-mortgages-which-one-fits-your-future
    • /how-to-get-pre-qualified-without-hurting-your-credit-score
    • /market-momentum-upcoming-classes-weekend-events-5
  6. 6

    Add depth to thin pages

    +1 point, to 98

    Add true, specific detail until the page covers its subject.

    7 pages

    See the pages
    • /fairway-home-mortgage-names-haley-parker-president-of-elevate-and-head-of-business-development-west
    • /fairway-launches-partnership-with-openai
    • /fairway-schedules-new-elevate-events
    • /first-time-homebuyer-tips-what-to-know-before-you-apply
    • /fixed-vs-adjustable-mortgages-which-one-fits-your-future
    • /how-to-get-pre-qualified-without-hurting-your-credit-score
    • /market-momentum-upcoming-classes-weekend-events-5
  7. 7

    Fix description lengths

    +1 point, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    18 pages

    See the pages
    • /
    • /compare-mortgage-quotes-houston-tx-without-getting-lost
    • /fairway-home-mortgage-names-haley-parker-president-of-elevate-and-head-of-business-development-west
    • /fairway-launches-partnership-with-openai
    • /fairway-schedules-new-elevate-events
    • /fha-rate-quote-houston-tx-what-to-ask
    • /first-time-homebuyer-tips-what-to-know-before-you-apply
    • /fixed-vs-adjustable-mortgages-which-one-fits-your-future
    • /home-loans-houston-heights-tx
    • /home-loans-in-spring-tx-buyers-guide
    • and 8 more in the copied plan
  8. 8

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

    All 10 sites Gemini cites beside it pass this one.

  9. 9

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    7 pages

    See the pages
    • /fairway-home-mortgage-names-haley-parker-president-of-elevate-and-head-of-business-development-west
    • /fairway-launches-partnership-with-openai
    • /fairway-schedules-new-elevate-events
    • /first-time-homebuyer-tips-what-to-know-before-you-apply
    • /fixed-vs-adjustable-mortgages-which-one-fits-your-future
    • /how-to-get-pre-qualified-without-hurting-your-credit-score
    • /market-momentum-upcoming-classes-weekend-events-5
  10. 10

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  11. 11

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  12. 12

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    6 pages

    See the pages
    • /fairway-home-mortgage-names-haley-parker-president-of-elevate-and-head-of-business-development-west
    • /fairway-launches-partnership-with-openai
    • /first-time-homebuyer-tips-what-to-know-before-you-apply
    • /fixed-vs-adjustable-mortgages-which-one-fits-your-future
    • /how-to-get-pre-qualified-without-hurting-your-credit-score
    • /market-momentum-upcoming-classes-weekend-events-5
  13. 13

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  14. 14

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    8 of the 10 sites Gemini cites beside it pass this one.

    See the pages
    • /market-momentum-upcoming-classes-weekend-events-5
  15. 15

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    1 page

    See the pages
    • /market-momentum-upcoming-classes-weekend-events-5
  16. 16

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    9 pages

    See the pages
    • /
    • /fairway-home-mortgage-names-haley-parker-president-of-elevate-and-head-of-business-development-west
    • /fairway-launches-partnership-with-openai
    • /fairway-schedules-new-elevate-events
    • /first-time-homebuyer-tips-what-to-know-before-you-apply
    • /fixed-vs-adjustable-mortgages-which-one-fits-your-future
    • /how-to-get-pre-qualified-without-hurting-your-credit-score
    • /market-momentum-upcoming-classes-weekend-events-5
    • /mortgage-calculator
1 more, to tidy up after 100
  1. 17

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    5 pages

    See the pages
    • /fairway-home-mortgage-names-haley-parker-president-of-elevate-and-head-of-business-development-west
    • /first-time-homebuyer-tips-what-to-know-before-you-apply
    • /how-many-mortgage-quotes-should-you-get-houston-tx
    • /how-to-get-pre-qualified-without-hurting-your-credit-score
    • /mortgage-rate-quote-houston-tx-what-you-need

Done since the first read

  1. Settle on one address

    Done, seen on the read of October 22. It failed on 1 page before.

What else the read found

Half its pages take over 886 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /how-to-get-pre-qualified-without-hurting-your-credit-score2.5 s
  • /fairway-launches-partnership-with-openai2.2 s
  • /2.1 s
  • /fairway-home-mortgage-names-haley-parker-president-of-elevate-and-head-of-business-development-west1.8 s
  • /fairway-schedules-new-elevate-events1.7 s

Fastest: /30-vs-15-year-mortgage-houston-tx, 763 ms. Heaviest: the home page, 48 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Google FontsFonts
  • Adobe FontsFonts

From the structured data on its home page, as the site says it: an Organization named Adam Closes. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
4
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.5
  • / hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Fix description lengths and Describe images1 page
  • /buying-a-house-after-divorce-houston-tx passes every rule1 page
  • /cost-to-own-a-home-houston-tx passes every rule1 page
  • /cypress-tx-home-loans-guide passes every rule1 page
  • /fha-loans-houston-tx-guide passes every rule1 page
  • /fort-bend-county-home-loans passes every rule1 page
  • /harris-county-tx-home-loans-guide passes every rule1 page
  • /home-loans-katy-tx-buyers-guide passes every rule1 page
  • /home-loans-the-woodlands-tx passes every rule1 page
  • /houston-tx-home-loans-guide passes every rule1 page
  • /houston-tx-mortgage-rates-guide passes every rule1 page
  • /houston-tx-refinance-guide passes every rule1 page

And 88 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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