- Middle site
- 91
- Behind by
- 23
Worth the mostSet each page's canonical address+6
adrforum.com
54 of 100ahead of 10% of the sites mttr has read
It comes closest to the middle site on Act, at 56 against 57. 4 fixes, 21 points, take it to 75.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 89,593 places up
- 54Now#236,529
- 61Add a tap-to-call link#214,764
- 67Set each page's canonical address#192,369
- 72Add structured data#166,540
- 75Put the text in the HTML#146,936
The top half of every site starts at 77. The middle site in Minneapolis, MN scores 82.
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The link
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EmailWrite the email
Where it ranks
Held at 54 for its last 2 reads. 23 points take it into the top half.
Beside it on the board
- #237,120hosma.neocities.org54
- #237,121vivahvac.com54
- #237,122adrforum.com54
- #237,123alkyls.neocities.org54
- #237,124happinessinslavery.neocities.org54
2,024 sites score 54. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Minneapolis, MN
- #1minneapolisdemolition.com100
- #2minneapolisappliancerepairservice.com100
- #3fencecompanyminneapolis.com99
- #299adrforum.com54
The middle site in Minneapolis, MN scores 82.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 38
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 20
Worth the mostShow when guides were updated+3
- Middle site
- 57
- Behind by
- 1
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1313About typical
Words a page11839470% below typical
Rules failing somewhere23149 more than typical
Half its pages answer in184 ms210 ms12% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
23 fixes. The first 15 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points22,358 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 6 points19,206 places up
Set each page's canonical addressAccess100 of 1002 in 5
Worth 5 points16,443 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 3 points each10,337 places up each
Put the text in the HTMLAccess44 of 1002 in 3
Show when guides were updatedTrust44 of 1003 in 5
Use one main headingUnderstand88 of 1001 in 4
Describe imagesUnderstand98 of 1002 in 7
Worth 2 points each6,782 places up each
Answer the first question right under itUnderstand44 of 1001 in 121
Match structured data to the pageUnderstand45 of 1003 in 7
Phrase headings as questionsUnderstand44 of 1001 in 10
Add depth to thin pagesUnderstand44 of 1003 in 7
Name the publisherTrust44 of 1003 in 4
Fix description lengthsUnderstand90 of 1001 in 11
Fix title lengthsUnderstand83 of 1001 in 6
Link straight to the final addressAccess99 of 1001 in 2
Show 8 more fixes
Worth 1 point each3,934 places up each
Add lists or tablesUnderstand44 of 1001 in 2
Put figures in tablesUnderstand44 of 1001 in 28
Set a share imageUnderstand100 of 1002 in 7
Add breadcrumb dataUnderstand44 of 1001 in 2
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Bring deep pages closer to homeAccess6 of 1006 in 7
Add a way to get in touchAct2 of 1001 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleAlternative Dispute Resolution | FORUM
DescriptionFORUM is a leading provider of arbitration, mediation, and online dispute resolution services and programs. Reach out and learn about our multiple paths to dispute resolution.
First headingA Smarter System for Resolving Business Disputes
OpeningBegin with negotiation, mediation, or go directly to arbitration depending on your situation. Our process adapts to your needs, not the other way around.
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Alternative Dispute Resolution | FORUM” and “A Smarter System for Resolving Business Disputes”.
Agent instructions
On adrforum.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Rewrite the description
Its description is 175 characters and is cut off in results.
Agent instructions
On adrforum.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Minneapolis in the first words
The site is in Minneapolis, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On adrforum.com, name Minneapolis in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On adrforum.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.