- Middle site
- 91
- Behind by
- 5
Worth the mostLink straight to the final address+2
adv-vac.com
#1 of 3sites in La Pointe, Wisconsin
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
81 now88 with itTop 25% from 85
#103,675to#39,09164,584 places up42 of its 50 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
4 points take it into the top quarter.
Beside it on the board
- #103,673manddcleaningservice.com81
- #103,674fitnesszoneindy.org81
- #103,675adv-vac.com81
- #103,676josespaintinghandymanservicesllc.com81
- #103,677americanhighlandroofing.com81
8,653 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#103,675
- 88Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 5
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 41
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read50446 more than typical
Links a page27132.1× typical
Words a page35239411% below typical
Rules failing somewhere17143 more than typical
Half its pages answer in1,932 ms210 ms820% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points64,584 places up
Add structured dataUnderstand42 of 501 in 3
Worth 3 points32,856 places up
Fix description lengthsUnderstand38 of 501 in 11
Worth 2 points each24,252 places up each
Link straight to the final addressAccess41 of 501 in 2
Fix pages that fail to loadAccess8 of 503 in 4
Worth 1 point each15,474 places up each
Use one main headingUnderstand10 of 501 in 4
Set a share imageUnderstand25 of 502 in 7
Set each page's canonical addressAccess3 of 502 in 5
Show 10 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 503 in 7
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand9 of 501 in 6
Describe imagesUnderstand6 of 502 in 7
Allow pages to be indexedAccess1 of 505 in 6
Add a way to get in touchAct1 of 501 in 2
Add a tap-to-call linkAct1 of 501 in 3
Replace unsupported sales claimsTrust1 of 502 in 3
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleKayak & Boat Tours | Apostle Islands | Adventure Vacations
DescriptionOur daily kayak and boat tours bring you paddling to the cliffs and sea caves, beginners welcome. Our Beach Shop has everything for for fun in the islands.
First headingSEA CAVES, BOAT CHARTER, KAYAK TOURS AND BEACH SHOP
OpeningWe use power boats to sightsee the sea caves, light houses and more in the Apostle Island National Lakeshore. Make a reservation to hold your spot.
2 changes so it reads plainly as what it is
- Name La Pointe in the first words
The site is in La Pointe, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On adv-vac.com, name La Pointe in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On adv-vac.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best boat tours near La Pointe, WI? Its answer, and whether it cites adv-vac.com, shows here in a moment.