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aesnet.org, read 1 day ago. Back to the report

87 to 100 in 4 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8787 nownow931top 10%9629831004full marks

Now #48,583 of 263,634Step 1 top 10%Step 4 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +6 points, to 93, and #10,809, 37,774 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    100 pages, 65 of them under /about/

    See the pages
    • /
    • /AES-annual-meeting
    • /AES-annual-meeting/abstracts/abstract-awards
    • /AES-annual-meeting/abstracts/abstract-faqs
    • /AES-annual-meeting/abstracts/submit-an-abstract
    • /AES-annual-meeting/general-information/attendee-warning
    • /AES-annual-meeting/general-information/faqs/refund-policies
    • /AES-annual-meeting/program-information/digital-select
    • /AES-annual-meeting/program-information/karen-parko
    • /AES-annual-meeting/registration-information/register-2026
    • and 90 more in the copied plan
  2. 2

    Fix description lengths

    +3 points, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    74 pages, 55 of them under /about/

    See the pages
    • /
    • /AES-annual-meeting/abstracts/abstract-awards
    • /AES-annual-meeting/abstracts/abstract-faqs
    • /AES-annual-meeting/general-information/attendee-warning
    • /AES-annual-meeting/general-information/faqs/refund-policies
    • /AES-annual-meeting/program-information/karen-parko
    • /about/about-aes/celebrating-leadership/richard-masland
    • /about/about-aes/position-statements/aes-signs-on-to-letter-of-support-for-hr-2474
    • /about/about-aes/position-statements/aes-statement-on-dobbs-v-jackson-womens-health-organizationdecision-by-the-supreme-court
    • /about/about-aes/position-statements/comments-and-letters/aes-comments-on-therapeutic-substitution-of-medications
    • and 64 more in the copied plan
  3. 3

    Fix title lengths

    +2 points, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    59 pages, 50 of them under /about/

    See the pages
    • /
    • /AES-annual-meeting
    • /AES-annual-meeting/abstracts/abstract-faqs
    • /AES-annual-meeting/general-information/faqs/refund-policies
    • /AES-annual-meeting/registration-information/register-2026
    • /about/about-aes/position-statements/aes-signs-on-to-letter-of-support-for-hr-2474
    • /about/about-aes/position-statements/aes-statement-on-dobbs-v-jackson-womens-health-organizationdecision-by-the-supreme-court
    • /about/about-aes/position-statements/comments-and-letters/aes-comments-to-the-ninds-on-areas-of-health-disparities-and-inequities-in-neurological-disease-and-or-care
    • /about/about-aes/position-statements/comments-and-letters/aes-comments-to-the-ninds-on-developing-an-online-educational-resource-for-training-in-the-principles-of-rigorous-research
    • /about/about-aes/position-statements/more-than-75-healthcare-organizations-release-joint-statement-in-opposition-to-legislative-interference
    • and 49 more in the copied plan
  4. 4

    Set a share image

    +2 points, to 100, and full marks

    Set og:image so links to the page carry a picture.

    100 pages, 65 of them under /about/

    See the pages
    • /
    • /AES-annual-meeting
    • /AES-annual-meeting/abstracts/abstract-awards
    • /AES-annual-meeting/abstracts/abstract-faqs
    • /AES-annual-meeting/abstracts/submit-an-abstract
    • /AES-annual-meeting/general-information/attendee-warning
    • /AES-annual-meeting/general-information/faqs/refund-policies
    • /AES-annual-meeting/program-information/digital-select
    • /AES-annual-meeting/program-information/karen-parko
    • /AES-annual-meeting/registration-information/register-2026
    • and 90 more in the copied plan
5 more, to tidy up after 100
  1. 5

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  2. 6

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  3. 7

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  4. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  5. 9

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 100 pages before.

What else the read found

Half its pages start answering within 312 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /about/about-aes/position-statements/comments-and-letters/aes-comments-to-the-ninds-on-developing-an-online-educational-resource-for-training-in-the-principles-of-rigorous-research1.7 s
  • /about/aes-press-room/press-releases/avani-modi--phd-receives-2025-rebecca-goldberg-kaufman-clinical-award-in-ethical-neuropsychiatry1.7 s
  • /clinical-care/clinical-guidance/guidelines1.6 s
  • /about/aes-press-room/press-releases/aes-awards-1m-in-research-grants1.5 s
  • /about/aes-press-room/press-releases/teens-and-adults-with-epilepsy-at-increased-risk-for-depression-studies-show1.4 s

Fastest: /clinical-care/covid-and-epilepsy, 36 ms. Heaviest: /clinical-care/treatments/fda-news-and-alerts, 73 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ASP.NETServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Microsoft ClarityAnalytics
  • HotjarAnalytics
  • HubSpotMarketing
  • LinkedIn InsightMarketing
  • jQueryLibrary
  • Google FontsFonts
pages with strong signs
2
hidden characters
16
chat, markdown or placeholders left in
0
dashes per 1,000 words
2
  • /AES-annual-meeting/general-information/attendee-warning hidden characters a reader cannot see
  • /aes-membership/get-involved/faes hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 7: Put the text in the HTML, Add structured data and Add depth to thin pages1 page
  • /AES-annual-meeting fails 3: Add structured data, Fix title lengths and Set a share image1 page
  • /login2 fails 3: Add structured data, Fix title lengths and Set a share image1 page
  • /privacy fails 3: Add structured data, Fix title lengths and Set a share image1 page
  • /about/ 65 fail a rule. Worst: /about/about-aes/position-statements/aes-signs-on-to-letter-of-support-for-hr-2474, 4 rules65 pages
  • /AES-annual-meeting/ 10 fail a rule. Worst: /AES-annual-meeting/abstracts/abstract-faqs, 4 rules10 pages
  • /clinical-care/ 10 fail a rule. Worst: /clinical-care/running-your-practice/practice-tools/children-and-adolescents-with-epilepsy, 4 rules10 pages
  • /aes-membership/ 8 fail a rule. Worst: /aes-membership/become-a-member/the-benefits-of-aes-membership, 3 rules8 pages
  • /give/ 1 fail a rule. Worst: /give/corporate-support, 3 rules1 page
  • /otc/ 1 fail a rule. Worst: /otc/otc-medications-and-epilepsy--heartburn, 2 rules1 page
  • /research-funding/ 1 fail a rule. Worst: /research-funding/early-career/early-career, 2 rules1 page

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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