- Middle site
- 91
- Ahead by
- 6
Worth the mostBring deep pages closer to home+1
afci.org
Top 50%of the 263,765 sites mttr has read, at #120,399
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
79 now86 with itTop 25% from 85
#120,399to#54,33566,064 places up99 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 79 for its last 2 reads. 6 points take it into the top quarter.
Beside it on the board
- #120,397howecaverns.com79
- #120,398fanseurope.org79
- #120,399afci.org79
- #120,400eurotalk.com79
- #120,401magicstudio.com79
8,461 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#120,399
- 86Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 2
Worth the mostUse one main heading+3
- Middle site
- 98
- Behind by
- 6
Worth the mostShow sources on guides+1
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page23131.8× typical
Words a page6503941.6× typical
Rules failing somewhere22148 more than typical
Half its pages answer in3,925 ms210 ms1769% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
22 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points66,064 places up
Add a tap-to-call linkAct99 of 1001 in 3
Worth 3 points32,083 places up
Use one main headingUnderstand80 of 1001 in 4
Worth 2 points each23,019 places up each
Answer the first question right under itUnderstand37 of 1001 in 121
Describe imagesUnderstand73 of 1002 in 7
Fix description lengthsUnderstand72 of 1001 in 11
Show 17 more fixes
Worth 1 point each14,363 places up each
Phrase headings as questionsUnderstand32 of 1001 in 10
Put figures in tablesUnderstand35 of 1001 in 28
Show sources on guidesTrust12 of 1001 in 2
Add depth to thin pagesUnderstand12 of 1003 in 7
Fix title lengthsUnderstand35 of 1001 in 6
Bring deep pages closer to homeAccess18 of 1006 in 7
Replace unsupported sales claimsTrust12 of 1002 in 3
Set a share imageUnderstand21 of 1002 in 7
Worth under a point each
Settle on one addressAccessAbout the whole site2 in 3
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Add lists or tablesUnderstand5 of 1001 in 2
Add real images to contentUnderstand3 of 1002 in 3
Match structured data to the pageUnderstand2 of 1003 in 7
Allow pages to be indexedAccess2 of 1005 in 6
Put the text in the HTMLAccess1 of 1002 in 3
Fix pages that fail to loadAccess1 of 1003 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleHome - Association of Film Commissioners International - Association of Film Commissioners International
DescriptionNone in the HTML
First headingConnecting Filmmakers to the World
OpeningEstablished in 1975, AFCI enables film commissions and industry partners to bring successful productions to life through knowledge-sharing, skill development, and connection.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home - Association of Film Commissioners International - Association of Film Commissioners International” and “Connecting Filmmakers to the World”.
Agent instructions
On afci.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On afci.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Los Angeles in the first words
The site is in Los Angeles, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On afci.org, name Los Angeles in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.