- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
agents.farmers.com
#1 of 25sites in Keller, Texas
It scores 96.
A score says pages are well formed. It does not say an assistant cites the site.
Describe images
96 now100 with itTop 1% from 97
#3,254to#13,253 places up99 of its 100 pages fail it. 2 in 7 ranked sites pass it.
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Where it ranks
Held at 96 for its last 3 reads. 1 point takes it into the top 1%.
Beside it on the board
- #3,252empirestateplumbing.com96
- #3,253fine-restoration.com96
- #3,254agents.farmers.com96
- #3,255coastlineroofs.com96
- #3,256paintersinc.net96
1,766 sites score 96. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 96Now#3,254
- 100Describe imagesTop 1%
1 fix. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 29
Worth the mostDescribe images+4
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page71343% below typical
Words a page1,1303942.9× typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in129 ms210 ms39% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 1 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points3,253 places up
Describe imagesUnderstand99 of 1002 in 7
Show 9 more fixes
Worth under a point each
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 1003 in 7
Add depth to thin pagesUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Add structured dataUnderstand1 of 1001 in 3
Add a tap-to-call linkAct1 of 1001 in 3
Fix title lengthsUnderstand1 of 1001 in 6
Fix description lengthsUnderstand1 of 1001 in 11
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads mostly as lending, insurance and finance, and a little like trades and home services. 5 changes would make it plainer.
It reads as
Lending, insurance and financeIt says it is in Keller.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Trades and home services
- Law firms
What an assistant reads first
Home pageWhat it says
TitleFind a Farmers Insurance® Agent Near You | Farmers Insurance®
DescriptionFind the closest Farmers Insurance® Agent to help with all your insurance needs. For questions, filing claims, or picking policies, your Farmers Agent is here to help.
First headingBrowse Farmers Home, Auto, and Life Insurance Agents by State
OpeningNone in the HTML
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On agents.farmers.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 167 characters and is cut off in results.
Agent instructions
On agents.farmers.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Keller in the first words
The site is in Keller, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On agents.farmers.com, name Keller in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On agents.farmers.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Lending, insurance and finance), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Trades and home services as well as Lending, insurance and finance. Mixed on one page, neither reads plainly.
Agent instructions
On agents.farmers.com, find where the site mixes Lending, insurance and finance with Trades and home services, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.