- Middle site
- 91
- Behind by
- 2
Worth the mostLink straight to the final address+3
aiaalabama.org
75 of 100ahead of 42% of the sites mttr has read
Its strongest stage is Act, at 57 against the middle site's 57. 1 fix, 7 points, take it to 82, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 57,914 places up
- 75Now#146,115
- 82Add a tap-to-call link#88,201
The top half of every site starts at 77. The middle site in Montgomery, AL scores 84.
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Where it ranks
Up 19,057 places since Oct 14, from #171,418. 2 points take it into the top half.
Beside it on the board
- #152,359arcticfoxremodeling.com75
- #152,360houstontexasremodeling.net75
- #152,361aiaalabama.org75
- #152,362butterflyclub.us75
- #152,363mysolarmanager.com75
6,963 sites score 75. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Montgomery, AL
- #1montgomeryfencecompany.com99
- #2solarproofit.com95
- #3unitedheating.net95
- #35aiaalabama.org75
The middle site in Montgomery, AL scores 84.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 4
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 2
Worth the mostShow sources on guides+1
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read624418 more than typical
Links a page1413About typical
Words a page17139457% below typical
Rules failing somewhere21147 more than typical
Half its pages answer in1,331 ms210 ms534% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
21 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points64,160 places up
Add a tap-to-call linkAct62 of 621 in 3
Worth 4 points38,029 places up
Add structured dataUnderstand35 of 621 in 3
Worth 3 points each29,558 places up each
Fix description lengthsUnderstand58 of 621 in 11
Describe imagesUnderstand46 of 622 in 7
Link straight to the final addressAccess61 of 621 in 2
Worth 2 points each21,399 places up each
Fix title lengthsUnderstand27 of 621 in 6
Set a share imageUnderstand47 of 622 in 7
Show 14 more fixes
Worth 1 point each13,754 places up each
Show sources on guidesTrust2 of 621 in 2
Allow pages to be indexedAccess7 of 625 in 6
Use one main headingUnderstand8 of 621 in 4
Set each page's canonical addressAccess4 of 622 in 5
Replace unsupported sales claimsTrust4 of 622 in 3
Worth under a point each
Answer the first question right under itUnderstand2 of 621 in 121
Phrase headings as questionsUnderstand2 of 621 in 10
Link to orphaned pagesAccessAbout the whole site3 in 4
Add lists or tablesUnderstand2 of 621 in 2
Put figures in tablesUnderstand2 of 621 in 28
Speed up the serverAccessAbout the whole site4 in 5
Put the text in the HTMLAccess1 of 622 in 3
Add breadcrumb dataUnderstand2 of 621 in 2
Add depth to thin pagesUnderstand1 of 623 in 7
How AI reads this site
It reads as two things at once, agencies and studios and law firms, and neither wins. 6 changes would make it plainer.
It reads as
Agencies and studiosLevel with law firms. It says it is in Montgomery.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Law firms
- Real estate
What an assistant reads first
Home pageWhat it says
TitleHome | AIA Alabama
DescriptionNone in the HTML
First headingEvents
OpeningThe Alabama Council of The American Institute of Architects (AIA) represents a membership of approximately 600 licensed architects, interns and affiliates. The primary goal of the Council is to promote the quality and practice of architecture. Chartered in 1916, the Alabama…
6 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On aiaalabama.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home | AIA Alabama” and “Events”.
Agent instructions
On aiaalabama.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On aiaalabama.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Montgomery in the first words
The site is in Montgomery, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On aiaalabama.org, name Montgomery in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On aiaalabama.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Law firms as well as Agencies and studios. Mixed on one page, neither reads plainly.
Agent instructions
On aiaalabama.org, find where the site mixes Agencies and studios with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.