- Middle site
- 91
- Behind by
- 14
Worth the mostSet each page's canonical address+6
aiachatt.org
54 of 100ahead of 10% of the sites mttr has read
It comes closest to the middle site on Access, at 77 against 91. 4 fixes, 26 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 129,361 places up
- 54Now#235,320
- 63Add a way to get in touch#207,183
- 70Add a tap-to-call link#176,758
- 76Set each page's canonical address#138,622
- 80Add structured data#105,959
The top half of every site starts at 77. The middle site in Chattanooga, TN scores 81.
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EmailWrite the email
Where it ranks
Held at 54 for its last 4 reads. 23 points take it into the top half.
Beside it on the board
- #236,582kingspaninsulation.com54
- #236,583thesexycelebs.com54
- #236,584aiachatt.org54
- #236,585micastillo.com54
- #236,586seeingstars.pollyvisceral.com54
2,015 sites score 54. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Chattanooga, TN
- #1chattanoogaroofingco.com98
- #2chattanoogatncarpetcleaning.com96
- #3arcusrestoration.com94
- #75aiachatt.org54
The middle site in Chattanooga, TN scores 81.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 16
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 26
Worth the mostShow when guides were updated+4
- Middle site
- 57
- Behind by
- 56
Worth the mostAdd a way to get in touch+9
Against a typical site
The readThis siteTypicalAgainst typical
Pages read934449 more than typical
Links a page1413About typical
Words a page18839452% below typical
Rules failing somewhere23149 more than typical
Half its pages answer in85 ms210 ms60% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
23 fixes. The first 13 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 9 points29,401 places up
Add a way to get in touchAct91 of 931 in 2
Worth 7 points22,923 places up
Add a tap-to-call linkAct92 of 931 in 3
Worth 6 points19,787 places up
Set each page's canonical addressAccess92 of 932 in 5
Worth 4 points each13,679 places up each
Add structured dataUnderstand92 of 931 in 3
Show when guides were updatedTrust61 of 933 in 5
Worth 3 points each10,962 places up each
Answer the first question right under itUnderstand61 of 931 in 121
Name the publisherTrust61 of 933 in 4
Put the text in the HTMLAccess27 of 932 in 3
Worth 2 points each7,422 places up each
Match structured data to the pageUnderstand62 of 933 in 7
Phrase headings as questionsUnderstand61 of 931 in 10
Add depth to thin pagesUnderstand61 of 933 in 7
Fix description lengthsUnderstand92 of 931 in 11
Put figures in tablesUnderstand61 of 931 in 28
Show 10 more fixes
Worth 1 point each4,589 places up each
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Set a share imageUnderstand92 of 932 in 7
Add breadcrumb dataUnderstand61 of 931 in 2
Fix title lengthsUnderstand18 of 931 in 6
Fix pages that fail to loadAccess1 of 933 in 4
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Compress pagesAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand5 of 931 in 4
How AI reads this site
It reads closest to law firms, but only loosely. 4 changes would make it plainer.
It reads as
Law firmsIt says it is in Chattanooga.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Nonprofits and charities
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleAIA Chattanooga
DescriptionNone in the HTML
First headingDavid Barlew Architects
OpeningSee the full list of AIA Chattanooga Members.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On aiachatt.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “AIA Chattanooga” and “David Barlew Architects”.
Agent instructions
On aiachatt.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Law firms.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On aiachatt.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On aiachatt.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Law firms), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.