- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
aiamobile.org
65 of 100ahead of 23% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 2 fixes, 15 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 93,745 places up
- 65Now#199,655
- 73Add a way to get in touch#159,581
- 80Add structured data#105,910
The top half of every site starts at 77.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 65 for its last 3 reads. 12 points take it into the top half.
Beside it on the board
- #202,605chineseol.com65
- #202,606divakarconstructions.com65
- #202,607aiamobile.org65
- #202,608maroc2stay.com65
- #202,609blockconstructionpdx.com65
3,669 sites score 65. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Understand and Act.
- Middle site
- 59
- Behind by
- 17
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 54
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read194425 fewer than typical
Links a page51358% below typical
Words a page357394About typical
Rules failing somewhere1314About typical
Half its pages answer in14 ms210 ms93% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points43,026 places up
Add a way to get in touchAct18 of 191 in 2
Worth 7 points each36,984 places up each
Add structured dataUnderstand17 of 191 in 3
Add a tap-to-call linkAct19 of 191 in 3
Worth 4 points20,784 places up
Fix description lengthsUnderstand19 of 191 in 11
Worth 3 points15,546 places up
Use one main headingUnderstand10 of 191 in 4
Worth 2 points each11,276 places up each
Fix title lengthsUnderstand12 of 191 in 6
Link straight to the final addressAccess18 of 191 in 2
Set a share imageUnderstand18 of 192 in 7
Show 5 more fixes
Worth 1 point each7,285 places up each
Put the text in the HTMLAccess1 of 192 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Add depth to thin pagesUnderstand1 of 193 in 7
Describe imagesUnderstand5 of 192 in 7
Bring deep pages closer to homeAccess1 of 196 in 7
How AI reads this site
It reads as two things at once, agencies and studios and nonprofits and charities, and neither wins. 6 changes would make it plainer.
It reads as
Agencies and studiosLevel with nonprofits and charities. It says it is in Orange Beach.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Nonprofits and charities
- Real estate
What an assistant reads first
Home pageWhat it says
TitleHome | AIA Mobile
DescriptionNone in the HTML
First headingWe're excited to have you here.
OpeningWe are the local chapter of the American Institute of Architects, dedicated to serving the Gulf Coast area.
6 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On aiamobile.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home | AIA Mobile” and “We're excited to have you here.”.
Agent instructions
On aiamobile.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On aiamobile.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Orange Beach in the first words
The site is in Orange Beach, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On aiamobile.org, name Orange Beach in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On aiamobile.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Nonprofits and charities as well as Agencies and studios. Mixed on one page, neither reads plainly.
Agent instructions
On aiamobile.org, find where the site mixes Agencies and studios with Nonprofits and charities, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.