- Middle site
- 91
- Ahead by
- 7
Worth the mostEach fix here is worth under a point
aiatriangle.org
74 of 100ahead of 40% of the sites mttr has read
Its strongest stage is Access, at 98 against the middle site's 91. 1 fix, 7 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 55,821 places up
- 74Now#153,078
- 81Add structured data#97,257
The top half of every site starts at 77. The middle site in Raleigh, NC scores 84.
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Where it ranks
Up 107,583 places since Oct 14, from #263,590. 3 points take it into the top half.
Beside it on the board
- #156,005drroofonline.com74
- #156,00699lawncare.com74
- #156,007aiatriangle.org74
- #156,008byo-soku.com74
- #156,009aliciabytes.com74
6,503 sites score 74. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Raleigh, NC
- #1airconditioningrepairraleigh.com98
- #2brightoakhomeservices.com98
- #3southern-energy.com97
- #180aiatriangle.org74
The middle site in Raleigh, NC scores 84.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 22
Worth the mostAdd structured data+7
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page43133.3× typical
Words a page6083941.5× typical
Rules failing somewhere1314About typical
Half its pages answer in2,032 ms210 ms868% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points58,750 places up
Add structured dataUnderstand99 of 1001 in 3
Worth 6 points50,097 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 4 points each33,204 places up each
Fix description lengthsUnderstand100 of 1001 in 11
Describe imagesUnderstand100 of 1002 in 7
Worth 2 points each17,400 places up each
Set a share imageUnderstand100 of 1002 in 7
Use one main headingUnderstand29 of 1001 in 4
Show 8 more fixes
Worth 1 point9,892 places up
Fix title lengthsUnderstand41 of 1001 in 6
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Allow pages to be indexedAccess3 of 1005 in 6
Replace unsupported sales claimsTrust5 of 1002 in 3
Set each page's canonical addressAccess2 of 1002 in 5
Link straight to the final addressAccess1 of 1001 in 2
How AI reads this site
It reads closest to agencies and studios, but only loosely. 5 changes would make it plainer.
It reads as
Agencies and studiosIt says it is in Raleigh.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Nonprofits and charities
- Law firms
What an assistant reads first
Home pageWhat it says
TitleAIA Triangle | American Institute of Architects - Triangle Chapter
DescriptionNone in the HTML
First headingUpcoming Events
OpeningAIA Triangle champions local architects and design professionals by advocating for our profession and promoting sustainable and inclusive design to strengthen our community.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On aiatriangle.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “AIA Triangle | American Institute of Architects - Triangle Chapter” and “Upcoming Events”.
Agent instructions
On aiatriangle.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On aiatriangle.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Raleigh in the first words
The site is in Raleigh, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On aiatriangle.org, name Raleigh in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On aiatriangle.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.