- Middle site
- 91
- Behind by
- 1
Worth the mostLink straight to the final address+2
aiohawaii.com
Top 50%of the 263,590 sites mttr has read, at #99,405
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
81 now87 with itTop 25% from 85
#99,405to#46,66552,740 places up92 of its 92 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Held at 81 for its last 2 reads. 4 points take it into the top quarter.
Beside it on the board
- #99,403spacebar.news81
- #99,404senjuncooling.com81
- #99,405aiohawaii.com81
- #99,406convert.io81
- #99,407artizanns.com81
8,653 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#99,405
- 87Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 12
Worth the mostFix description lengths+3
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read924448 more than typical
Links a page171335% above typical
Words a page20239449% below typical
Rules failing somewhere21147 more than typical
Half its pages answer in274 ms210 ms30% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
21 fixes. The first 11 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points52,740 places up
Add a tap-to-call linkAct92 of 921 in 3
Worth 3 points28,586 places up
Fix description lengthsUnderstand82 of 921 in 11
Worth 2 points19,982 places up
Link straight to the final addressAccess91 of 921 in 2
Worth 1 point each11,204 places up each
Answer the first question right under itUnderstand7 of 921 in 121
Put the text in the HTMLAccess7 of 922 in 3
Phrase headings as questionsUnderstand7 of 921 in 10
Add depth to thin pagesUnderstand7 of 923 in 7
Set a share imageUnderstand64 of 922 in 7
Describe imagesUnderstand31 of 922 in 7
Use one main headingUnderstand19 of 921 in 4
Fix title lengthsUnderstand25 of 921 in 6
Show 10 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Put figures in tablesUnderstand7 of 921 in 28
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand7 of 921 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Allow pages to be indexedAccess3 of 925 in 6
Set each page's canonical addressAccess3 of 922 in 5
Replace unsupported sales claimsTrust4 of 922 in 3
Add structured dataUnderstand1 of 921 in 3
How AI reads this site
It reads closest to news and publishers, but only loosely. 3 changes would make it plainer.
It reads as
News and publishersIt says it is an organization in Honolulu.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
Titleaio | A family of companies firmly rooted in Hawaii’s local values
DescriptionNone in the HTML
First headingWe are aio
Openingaio is a diverse family of companies firmly rooted in local values. We encourage our employees to be the best they can be, so they can make a difference in their own lives and in the lives of others, through the products and services we provide.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as News and publishers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On aiohawaii.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On aiohawaii.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Honolulu in the first words
The site is in Honolulu, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On aiohawaii.com, name Honolulu in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.