- Middle site
- 91
- Behind by
- 13
Worth the mostSet each page's canonical address+4
airfieldasphaltcert.com
61 of 100ahead of 18% of the sites mttr has read
It comes closest to the middle site on Trust, at 97 against 98. 3 fixes, 20 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 116,655 places up
- 61Now#214,255
- 69Add a way to get in touch#182,366
- 75Add structured data#146,560
- 81Add a tap-to-call link#97,600
The top half of every site starts at 77. The middle site in Auburn, AL scores 79.
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The link
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Where it ranks
16 points take it into the top half.
Beside it on the board
- #215,082toyotamobilityfoundation.com61
- #215,083andorre.net61
- #215,084airfieldasphaltcert.com61
- #215,085centralplumbingandheating.net61
- #215,086notes.abhinavsarkar.net61
3,142 sites score 61. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Auburn, AL
- #1auburnconcreteco.com94
- #2sierracontractorsinc.com93
- #3southernlawns.net92
- #14airfieldasphaltcert.com61
The middle site in Auburn, AL scores 79.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 12
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read54439 fewer than typical
Links a page41369% below typical
Words a page53439436% above typical
Rules failing somewhere1314About typical
Half its pages answer in35 ms210 ms83% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points32,718 places up
Add a way to get in touchAct5 of 51 in 2
Worth 6 points each23,187 places up each
Add structured dataUnderstand5 of 51 in 3
Add a tap-to-call linkAct5 of 51 in 3
Worth 4 points14,861 places up
Set each page's canonical addressAccess5 of 52 in 5
Worth 3 points each11,183 places up each
Fix title lengthsUnderstand5 of 51 in 6
Fix description lengthsUnderstand5 of 51 in 11
Worth 2 points7,320 places up
Set a share imageUnderstand5 of 52 in 7
Show 6 more fixes
Worth 1 point each3,874 places up each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 53 in 7
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleAACP
DescriptionNone in the HTML
First headingAirfield Asphalt Certification Program
OpeningThe Airfield Asphalt Certification Program is intended to increase the quality of construction for work performed under the UFGS asphalt airfield specifications. The certification program will help to ensure that project team members are knowledgeable in the area of airfield…
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “AACP” and “Airfield Asphalt Certification Program”.
Agent instructions
On airfieldasphaltcert.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On airfieldasphaltcert.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Auburn in the first words
The site is in Auburn, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On airfieldasphaltcert.com, name Auburn in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On airfieldasphaltcert.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.