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aisequip.com, read 2 days ago. Back to the report

84 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8484 nownow911top 25%93295397497598698798899999109911991299139914991510016full marks

Now #78,330 of 264,735Step 1 top 25%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 91, and #20,181, 58,149 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    98 pages

    See the pages
    • /about/careers
    • /about/history
    • /about/news-updates
    • /about/news-updates/all-about-attachments
    • /about/news-updates/beat-the-august-heat-how-to-source-machine-parts-fast-for-any-make-model
    • /about/news-updates/beat-the-july-heat-the-end-of-shift-routine
    • /about/news-updates/dont-let-fall-catch-you-off-guard-your-equipment-transition-checklist
    • /about/news-updates/its-upgrade-time
    • /about/news-updates/keep-batteries-warm
    • /about/news-updates/maximize-your-machines-life-the-essential-guide-to-rubber-track-maintenance
    • and 88 more in the copied plan
  2. 2

    Describe images

    +2 points, to 93

    Describe every content image in its alt text.

    64 pages

    See the pages
    • /
    • /about/careers
    • /about/news-updates/all-about-attachments
    • /about/news-updates/beat-the-august-heat-how-to-source-machine-parts-fast-for-any-make-model
    • /about/news-updates/beat-the-july-heat-the-end-of-shift-routine
    • /about/news-updates/dont-let-fall-catch-you-off-guard-your-equipment-transition-checklist
    • /about/news-updates/its-upgrade-time
    • /about/news-updates/keep-batteries-warm
    • /about/news-updates/maximize-your-machines-life-the-essential-guide-to-rubber-track-maintenance
    • /about/news-updates/new-deere-850-x-e-drive-dozer
    • and 54 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages

    See the pages
    • /about/careers
    • /about/history
    • /about/news-updates
    • /about/news-updates/all-about-attachments
    • /about/news-updates/beat-the-august-heat-how-to-source-machine-parts-fast-for-any-make-model
    • /about/news-updates/beat-the-july-heat-the-end-of-shift-routine
    • /about/news-updates/dont-let-fall-catch-you-off-guard-your-equipment-transition-checklist
    • /about/news-updates/its-upgrade-time
    • /about/news-updates/keep-batteries-warm
    • /about/news-updates/maximize-your-machines-life-the-essential-guide-to-rubber-track-maintenance
    • and 88 more in the copied plan
  4. 4

    Use one main heading

    +2 points, to 97

    Give the page exactly one h1 that says what it is about.

    30 pages

    See the pages
    • /
    • /about/careers
    • /contact-us
    • /equipment/financing
    • /equipment/industries/agriculture
    • /equipment/new/jcb
    • /equipment/new/john-deere/g-series-excavators
    • /equipment/new/john-deere/p-series-backhoes
    • /equipment/pre-owned/ais-certified
    • /equipment/pre-owned/komatsu-remarketing
    • and 20 more in the copied plan
  5. 5

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    2 pages

    See the pages
    • /services/gps-positioning-services/in-action
    • /services/gps-positioning-services/products
  6. 6

    Fix description lengths

    +1 point, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    33 pages

    See the pages
    • /about/news-updates/all-about-attachments
    • /about/news-updates/beat-the-august-heat-how-to-source-machine-parts-fast-for-any-make-model
    • /about/news-updates/beat-the-july-heat-the-end-of-shift-routine
    • /about/news-updates/dont-let-fall-catch-you-off-guard-your-equipment-transition-checklist
    • /about/news-updates/its-upgrade-time
    • /about/news-updates/keep-batteries-warm
    • /about/news-updates/maximize-your-machines-life-the-essential-guide-to-rubber-track-maintenance
    • /about/news-updates/new-versus-used-construction-equipment-what-to-buy
    • /about/news-updates/oil-sampling-tech-tip
    • /about/news-updates/rent-repair-or-replace-making-the-right-equipment-decision
    • and 23 more in the copied plan
  7. 7

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    6 pages

    All 3 sites Gemini cites beside it pass this one.

    See the pages
    • /historical-compact-excavator
    • /historical-compact-loader
    • /historical-large-excavator
    • /historical-large-loader
    • /historical-mid-size-excavator
    • /historical-mid-size-loader
  8. 8

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    3 pages

    See the pages
    • /equipment/new/jcb/jcb-teleskid
    • /jcb-construction
    • /services/equipment-trucking
  9. 9

    Let AI crawlers in

    +1 point, to 99

    Remove the robots.txt rules that shut out AI crawlers. On Cloudflare, also turn off "Block AI bots", which writes these rules for you.

    Once, for the whole site

    Steps for your host: Cloudflare, WordPress, Namecheap and more
  10. 10

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    5 pages under /services/

    See the pages
    • /services/equipment-trucking
    • /services/gps-positioning-services/in-action
    • /services/gps-positioning-services/media
    • /services/gps-positioning-services/products
    • /services/gps-positioning-services/training
  11. 11

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    5 pages under /services/

    All 3 sites Gemini cites beside it pass this one.

    See the pages
    • /services/equipment-trucking
    • /services/gps-positioning-services/in-action
    • /services/gps-positioning-services/media
    • /services/gps-positioning-services/products
    • /services/gps-positioning-services/training
  12. 12

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    4 pages under /services/

    See the pages
    • /services/equipment-trucking
    • /services/gps-positioning-services/in-action
    • /services/gps-positioning-services/media
    • /services/gps-positioning-services/products
  13. 13

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  14. 14

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    5 pages under /services/

    See the pages
    • /services/equipment-trucking
    • /services/gps-positioning-services/in-action
    • /services/gps-positioning-services/media
    • /services/gps-positioning-services/products
    • /services/gps-positioning-services/training
  15. 15

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  16. 16

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    14 pages

    See the pages
    • /about/news-updates/new-versus-used-construction-equipment-what-to-buy
    • /excavator-demo-day
    • /excavator-demo-day-2
    • /gnss-solutions
    • /lasers
    • /mc-mobile
    • /new-equipment
    • /open-house
    • /parts/return-policy
    • /positioning-solutions/about-us
    • and 4 more in the copied plan
2 more, to tidy up after 100
  1. 17

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages under /about/news-updates/

    See the pages
    • /about/news-updates/beat-the-august-heat-how-to-source-machine-parts-fast-for-any-make-model
    • /about/news-updates/beat-the-july-heat-the-end-of-shift-routine
    • /about/news-updates/dont-let-fall-catch-you-off-guard-your-equipment-transition-checklist
    • /about/news-updates/maximize-your-machines-life-the-essential-guide-to-rubber-track-maintenance
    • /about/news-updates/new-versus-used-construction-equipment-what-to-buy
    • /about/news-updates/rent-repair-or-replace-making-the-right-equipment-decision
    • /about/news-updates/renting-vs-buying-construction-equipment
  2. 18

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    All 3 sites Gemini cites beside it pass this one.

    See the pages
    • /dashboard/new-equipment

Done since the first read

  1. Settle on one address

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages take over 2,534 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /3.6 s
  • /jcb-excavators3.0 s
  • /services/equipment-trucking3.0 s
  • /about/news-updates/dont-let-fall-catch-you-off-guard-your-equipment-transition-checklist2.9 s
  • /about/news-updates/the-freeze-proof-protocol2.9 s

Fastest: /equipment/new/vogele, 2,072 ms. Heaviest: the home page, 55 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.5

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Use one main heading and Describe images1 page
  • /lasers fails 6: Add structured data, Use one main heading and Fix description lengths1 page
  • /mc-mobile fails 6: Add structured data, Use one main heading and Fix description lengths1 page
  • /excavator-demo-day fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /excavator-demo-day-2 fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /gnss-solutions fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /governmental-equipment fails 5: Add structured data, Use one main heading and Fix description lengths1 page
  • /jcb-construction fails 5: Add structured data, Use one main heading and Describe images1 page
  • /open-house fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /positioning-training-classes fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /jcb-agriculture fails 4: Add structured data, Use one main heading and Describe images1 page
  • /jcb-loaders fails 4: Add structured data, Use one main heading and Describe images1 page

And 33 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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