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allguttersystems.com, read 3 days ago. Back to the report

93 to 100 in 15 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9393 nownow951top 5%9529739749859869879889899810991199129913991410015full marks

Now #14,949 of 263,582Step 1 top 5%Step 15 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Describe images

    +2 points, to 95, and #4,960, 9,989 places up, and into the top 5%

    Describe every content image in its alt text.

    57 pages

    See the pages
    • /
    • /about
    • /about/employment
    • /about/gallery
    • /about/meet-the-team
    • /about/service-area
    • /about/service-area/ada
    • /about/service-area/allendale
    • /about/service-area/byron-center
    • /about/service-area/caledonia
    • and 47 more in the copied plan
  2. 2

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    16 pages

    See the pages
    • /choosing-gutter-covers-west-michigan
    • /do-gutter-guards-really-work-an-honest-answer-from-a-company-that-sells-five
    • /gutter-guards-decks-patios-holland-mi
    • /gutter-installation-landscaping-grand-rapids-mi
    • /gutter-repair-cost-holland-mi
    • /how-often-should-you-clean-gutters-in-west-michigan
    • /how-to-choose-the-right-gutter-company-in-rockford-mi
    • /how-to-stop-overflowing-rainwater-in-holland-mi
    • /ice-dams-in-michigan-what-actually-causes-them-and-what-doesnt
    • /resources/blog
    • and 6 more in the copied plan
  3. 3

    Show sources on guides

    +2 points, to 97

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    8 pages

    See the pages
    • /do-gutter-guards-really-work-an-honest-answer-from-a-company-that-sells-five
    • /how-often-should-you-clean-gutters-in-west-michigan
    • /ice-dams-in-michigan-what-actually-causes-them-and-what-doesnt
    • /resources/blog
    • /resources/blog/page/2
    • /resources/faq
    • /resources/gutter-glossary
    • /what-size-gutters-do-you-actually-need-5-vs-6-vs-7
  4. 4

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    10 pages

    See the pages
    • /commercial
    • /commercial/builder-services
    • /commercial/commercial-gutter-installation
    • /gutters/gutter-repair
    • /gutters/half-round-and-copper
    • /other-services/heat-cable
    • /other-services/rooftop-snow-removal
    • /other-services/soffit-and-fascia
    • /other-services/under-deck-oasis
    • /other-services/underground-drainage
  5. 5

    Make near-copy pages distinct

    +1 point, to 98

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  6. 6

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  7. 7

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  8. 8

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    4 pages under /resources/

    See the pages
    • /resources/blog
    • /resources/blog/page/2
    • /resources/faq
    • /resources/gutter-glossary
  9. 9

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    4 pages under /resources/

    See the pages
    • /resources/blog
    • /resources/blog/page/2
    • /resources/faq
    • /resources/gutter-glossary
  10. 10

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    2 pages

    See the pages
    • /do-gutter-guards-really-work-an-honest-answer-from-a-company-that-sells-five
    • /gutter-guards-decks-patios-holland-mi
  11. 11

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    10 pages, 7 of them under /about/

    See the pages
    • /about/gallery
    • /about/service-area/allendale
    • /about/service-area/byron-center
    • /about/service-area/caledonia
    • /about/service-area/comstock-park
    • /about/service-area/grand-haven
    • /about/service-area/hudsonville
    • /gutters/half-round-and-copper
    • /gutters/seamless-gutters/gutter-color-chart
    • /resources/gutter-glossary
  12. 12

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    4 pages under /resources/

    See the pages
    • /resources/blog
    • /resources/blog/page/2
    • /resources/faq
    • /resources/gutter-glossary
  13. 13

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    3 pages

    See the pages
    • /commercial
    • /resources
    • /resources/blog/page/2
  14. 14

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    4 pages

    See the pages
    • /category/gutter-tips
    • /category/gutter-tips/page/2
    • /do-gutter-guards-really-work-an-honest-answer-from-a-company-that-sells-five
    • /what-size-gutters-do-you-actually-need-5-vs-6-vs-7
  15. 15

    Link to pages from related content

    +1 point, to 100, and full marks

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    3 pages

    See the pages
    • /about
    • /resources
    • /resources/blog/page/2
6 more, to tidy up after 100
  1. 16

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /resources/blog
    • /resources/blog/page/2
  2. 17

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /about/service-area/holland-mi
  3. 18

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    2 pages

    See the pages
    • /category/gutter-tips
    • /category/gutter-tips/page/2
  4. 19

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    3 pages

    See the pages
    • /category/gutter-tips/page/2
    • /resources/blog
    • /resources/blog/page/2
  5. 20

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    2 pages

    See the pages
    • /category/gutter-tips
    • /category/gutter-tips/page/2
  6. 21

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /gutters/seamless-gutters

What else the read found

Half its pages take over 2,059 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /do-gutter-guards-really-work-an-honest-answer-from-a-company-that-sells-five2.7 s
  • /gutter-installation-landscaping-grand-rapids-mi2.6 s
  • /ice-dams-in-michigan-what-actually-causes-them-and-what-doesnt2.6 s
  • /about/gallery2.3 s
  • /about/service-area/grand-haven2.3 s

Fastest: /payment, 12 ms. Heaviest: the home page, 32 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • FastlyHosting
  • Google AnalyticsAnalytics
  • Google FontsFonts

From the structured data on its home page, as the site says it: an Organization named All Gutter Systems. mttr does not check the profiles it names.

  • Facebookallguttersystems
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
18.6

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Describe images1 page
  • /do-gutter-guards-really-work-an-honest-answer-from-a-company-that-sells-five fails 5: Answer the first question right under it, Show sources on guides and Put figures in tables1 page
  • /what-size-gutters-do-you-actually-need-5-vs-6-vs-7 fails 4: Show sources on guides, Put figures in tables and Describe images1 page
  • /commercial fails 3: Add depth to thin pages, Phrase headings as questions and Describe images1 page
  • /gutter-guards-decks-patios-holland-mi fails 3: Answer the first question right under it, Put figures in tables and Describe images1 page
  • /how-often-should-you-clean-gutters-in-west-michigan fails 3: Show sources on guides, Put figures in tables and Describe images1 page
  • /ice-dams-in-michigan-what-actually-causes-them-and-what-doesnt fails 3: Show sources on guides, Put figures in tables and Describe images1 page
  • /resources fails 3: Add depth to thin pages, Describe images and Link to pages from related content1 page
  • /about fails 2: Describe images and Link to pages from related content1 page
  • /choosing-gutter-covers-west-michigan fails 2: Put figures in tables and Describe images1 page
  • /gutter-installation-landscaping-grand-rapids-mi fails 2: Put figures in tables and Describe images1 page
  • /gutter-repair-cost-holland-mi fails 2: Put figures in tables and Describe images1 page

And 14 more parts of the site.

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