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allstateglassco.com, read 1 day ago. Back to the report

98 to 100 in 9 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9898 nownow981982983994top 0.1%9959969979981009full marks

Now #1,923 of 264,975Step 4 top 0.1%Step 9 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    4 pages

    See the pages
    • /is-your-windshield-ready-for-winter
    • /massachusetts-e-zpass-sticker-windshield-replacement
    • /why-smart-agents-recommend-allstate-auto-glass
    • /windshield-repair-before-your-yearly-inspection
  2. 2

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    3 pages

    See the pages
    • /is-your-windshield-ready-for-winter
    • /why-smart-agents-recommend-allstate-auto-glass
    • /windshield-repair-before-your-yearly-inspection
  3. 3

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    3 pages

    See the pages
    • /is-your-windshield-ready-for-winter
    • /why-smart-agents-recommend-allstate-auto-glass
    • /windshield-repair-before-your-yearly-inspection
  4. 4

    Put figures in tables

    +1 point, to 99, and #180, 1,743 places up, and into the top 0.1%

    Where the guide compares options or gives figures, put them in a table.

    4 pages

    See the pages
    • /is-your-windshield-ready-for-winter
    • /massachusetts-e-zpass-sticker-windshield-replacement
    • /why-smart-agents-recommend-allstate-auto-glass
    • /windshield-repair-before-your-yearly-inspection
  5. 5

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

    2 of the 3 sites Gemini cites beside it pass this one.

  6. 6

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /windshield-repair-before-your-yearly-inspection
  7. 7

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    8 pages

    See the pages
    • /book-your-appointment
    • /faqs
    • /insurance/mapfre-windshield-replacement
    • /insurance/norfolk-dedham-windshield-replacement
    • /insurance/safety-insurance-windshield-replacement
    • /reviews
    • /the-village-glassmith
    • /windshield-repair-before-your-yearly-inspection
  8. 8

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    8 pages

    See the pages
    • /about
    • /hampshire-county-auto-glass-repair-and-replacements
    • /middlesex-county-auto-glass-repair-and-replacements
    • /providence-county-auto-glass-repair-and-replacements
    • /rear-windshield-replacement-ma
    • /safety
    • /terms-of-use
    • /windshield-repair-before-your-yearly-inspection
  9. 9

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    15 pages

    See the pages
    • /agency
    • /areas-we-serve
    • /blog
    • /book-your-appointment
    • /contact-us
    • /enterprise
    • /faqs
    • /fleet
    • /insurance
    • /make-an-appointment
    • and 5 more in the copied plan
4 more, to tidy up after 100
  1. 10

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    7 pages

    See the pages
    • /blog
    • /book-your-appointment
    • /insurance
    • /is-your-windshield-ready-for-winter
    • /reviews
    • /why-smart-agents-recommend-allstate-auto-glass
    • /windshield-repair-before-your-yearly-inspection
  2. 11

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    4 pages

    2 of the 3 sites Gemini cites beside it pass this one.

    See the pages
    • /car-glass-window-replacement-ma
    • /rear-windshield-replacement-ma
    • /windshield-repair-ma
    • /windshield-replacement-ma
  3. 12

    Describe images

    Under a point

    Describe every content image in its alt text.

    3 pages

    See the pages
    • /blog
    • /is-your-windshield-ready-for-winter
    • /massachusetts-e-zpass-sticker-windshield-replacement
  4. 13

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /ma/bristol-windshield-repair

What else the read found

Half its pages take over 1,092 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /areas-we-serve11.5 s
  • /mobile-auto-glass-repair-near-me8.3 s
  • /enterprise5.1 s
  • /middlesex-county-auto-glass-repair-and-replacements4.9 s
  • /terms-of-use4.3 s

Fastest: /insurance/mapfre-windshield-replacement, 128 ms. Heaviest: /reviews, 60 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Allstate Auto Glass. mttr does not check the profiles it names.

  • FacebookAllstateGlassCo
  • XAllstateGlassCo
  • InstagramAllstateGlassCo
  • LinkedInallstateglassco
pages with strong signs
17
hidden characters
17
chat, markdown or placeholders left in
0
dashes per 1,000 words
6.3
  • /areas-we-serve hidden characters a reader cannot see
  • /barnstable-county-auto-glass-repair hidden characters a reader cannot see
  • /bristol-county-auto-glass-repair-and-replacements hidden characters a reader cannot see
  • /bristol-county-ri-auto-glass-repair-and-replacements hidden characters a reader cannot see
  • /essex-county-auto-glass-repair-and-replacements hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /windshield-repair-before-your-yearly-inspection fails 8: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /is-your-windshield-ready-for-winter fails 6: Answer the first question right under it, Show sources on guides and Phrase headings as questions1 page
  • /why-smart-agents-recommend-allstate-auto-glass fails 5: Answer the first question right under it, Show sources on guides and Phrase headings as questions1 page
  • /blog fails 3: Fix description lengths, Describe images and Set a share image1 page
  • /book-your-appointment fails 3: Use one main heading, Fix description lengths and Set a share image1 page
  • /massachusetts-e-zpass-sticker-windshield-replacement fails 3: Answer the first question right under it, Put figures in tables and Describe images1 page
  • /faqs fails 2: Use one main heading and Set a share image1 page
  • /insurance fails 2: Fix description lengths and Set a share image1 page
  • /rear-windshield-replacement-ma fails 2: Replace unsupported sales claims and Fix title lengths1 page
  • /reviews fails 2: Use one main heading and Fix description lengths1 page
  • /terms-of-use fails 2: Fix title lengths and Set a share image1 page

And 40 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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