- Middle site
- 91
- Behind by
- 22
Worth the mostSet each page's canonical address+6
alpena.mi.us
67 of 100ahead of 27% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 2 fixes, 14 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 94,127 places up
- 67Now#191,535
- 74Add structured data#153,246
- 81Add a tap-to-call link#97,408
The top half of every site starts at 77. The middle site in Alpena, MI scores 78.
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Where it ranks
Up 71,774 places since Oct 14, from #263,855. 10 points take it into the top half.
Beside it on the board
- #192,079readme.com67
- #192,080mutuellefr.org67
- #192,081alpena.mi.us67
- #192,082listeningtolearn.com67
- #192,083roofcoatinggrandrapidsmi.com67
3,985 sites score 67. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Alpena, MI
- #1thunderbayelectric.com95
- #2besser.com86
- #3skellafit.com85
- #13alpena.mi.us67
The middle site in Alpena, MI scores 78.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 11
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page31132.4× typical
Words a page399394About typical
Rules failing somewhere1514About typical
Half its pages answer in44 ms210 ms79% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each38,835 places up each
Add structured dataUnderstand63 of 1001 in 3
Add a tap-to-call linkAct62 of 1001 in 3
Worth 6 points each32,330 places up each
Set each page's canonical addressAccess63 of 1002 in 5
Fix pages that fail to loadAccess37 of 1003 in 4
Worth 4 points20,477 places up
Fix description lengthsUnderstand63 of 1001 in 11
Worth 3 points15,157 places up
Describe imagesUnderstand46 of 1002 in 7
Worth 2 points10,063 places up
Set a share imageUnderstand63 of 1002 in 7
Show 8 more fixes
Worth 1 point each4,823 places up each
Match structured data to the pageUnderstand1 of 1003 in 7
Use one main headingUnderstand4 of 1001 in 4
Fix title lengthsUnderstand4 of 1001 in 6
Worth under a point each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess1 of 1001 in 2
How AI reads this site
It reads mostly as cities and public services. 4 changes would make it plainer.
It reads as
Cities and public servicesIt says it is in Alpena.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Cities and public services
- Law firms
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleWelcome to Alpena, Michigan
DescriptionNone in the HTML
First headingNone in the HTML
OpeningClick here for the Alpena County Emergency Operations Homepage
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Cities and public services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On alpena.mi.us, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Cities and public services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On alpena.mi.us, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Cities and public services.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On alpena.mi.us, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On alpena.mi.us, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Cities and public services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about cities and public services in Alpena, MI. Its answer, and whether it cites alpena.mi.us, shows here in a moment.