- Middle site
- 91
- Behind by
- 18
Worth the mostPut the text in the HTML+2
ameelectric.com
55 of 100ahead of 11% of the sites mttr has read
It comes closest to the middle site on Trust, at 93 against 98. 4 fixes, 23 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 109,178 places up
- 55Now#231,999
- 63Add a way to get in touch#207,180
- 69Add a tap-to-call link#181,843
- 74Add structured data#153,100
- 78Match structured data to the page#122,821
The top half of every site starts at 77. The middle site in Caldwell, ID scores 83.
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Where it ranks
22 points take it into the top half.
Beside it on the board
- #233,859createtv.com55
- #233,860559a.com55
- #233,861ameelectric.com55
- #233,862mgbrosconstructioninc.com55
- #233,863myriation.xyz55
3,325 sites score 55. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Caldwell, ID
- #1locksmithcaldwellidaho.com93
- #2greensheating.com93
- #3treasurevalleyfence.com92
- #15ameelectric.com55
The middle site in Caldwell, ID scores 83.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 24
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 5
Worth the mostLink to your profiles+1
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read14443 fewer than typical
Words a page1439496% below typical
Rules failing somewhere1414About typical
Half its pages answer in189 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 11 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points26,681 places up
Add a way to get in touchAct1 of 11 in 2
Worth 6 points20,196 places up
Add a tap-to-call linkAct1 of 11 in 3
Worth 5 points17,060 places up
Add structured dataUnderstand1 of 11 in 3
Worth 4 points each14,312 places up each
Match structured data to the pageUnderstand1 of 13 in 7
Add depth to thin pagesUnderstand1 of 13 in 7
Worth 2 points each8,235 places up each
Put the text in the HTMLAccess1 of 12 in 3
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Set each page's canonical addressAccess1 of 12 in 5
Fix title lengthsUnderstand1 of 11 in 6
Fix description lengthsUnderstand1 of 11 in 11
Show 3 more fixes
Worth 1 point each4,695 places up each
Link to your profilesTrustAbout the whole site4 in 7
Set a share imageUnderstand1 of 12 in 7
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads closest to trades and home services, but only loosely. 5 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Caldwell.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Auto repair and dealers
- Law firms
What an assistant reads first
Home pageWhat it says
TitleNone in the HTML
DescriptionNone in the HTML
First headingAME Electric Inc.
OpeningNone in the HTML
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On ameelectric.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “” and “AME Electric Inc.”.
Agent instructions
On ameelectric.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On ameelectric.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Caldwell in the first words
The site is in Caldwell, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On ameelectric.com, name Caldwell in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On ameelectric.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.