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andorgallery.com, read 4 days ago. Back to the report

56 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

5656 nownow641#203,327722783top 50%854905926947968989991010011full marks

Now #230,579 of 263,577Step 1 #203,327Step 3 top 50%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +8 points, to 64, and #203,327, 27,252 places up

    Give the page a form or a clear link to request a quote or get in touch.

    87 pages, 53 of them under /shows/

    See the pages
    • /
    • /artists.html
    • /artists/brenna.html
    • /artists/chad.html
    • /artists/guthrie.html
    • /artists/jacob.html
    • /artists/jmb.html
    • /artists/jodi.html
    • /artists/joel.html
    • /artists/kathleen.html
    • and 77 more in the copied plan
  2. 2

    Add structured data

    +8 points, to 72

    Add valid JSON-LD that says what the page is.

    90 pages, 53 of them under /shows/

    See the pages
    • /
    • /about.html
    • /artists.html
    • /artists/brenna.html
    • /artists/chad.html
    • /artists/guthrie.html
    • /artists/jacob.html
    • /artists/jmb.html
    • /artists/jodi.html
    • /artists/joel.html
    • and 80 more in the copied plan
  3. 3

    Set each page's canonical address

    +6 points, to 78, and into the top 50%

    Add a canonical link that points to the page itself.

    90 pages, 53 of them under /shows/

    See the pages
    • /
    • /about.html
    • /artists.html
    • /artists/brenna.html
    • /artists/chad.html
    • /artists/guthrie.html
    • /artists/jacob.html
    • /artists/jmb.html
    • /artists/jodi.html
    • /artists/joel.html
    • and 80 more in the copied plan
  4. 4

    Add a tap-to-call link

    +7 points, to 85

    Add a tap-to-call phone link.

    90 pages, 53 of them under /shows/

    See the pages
    • /
    • /about.html
    • /artists.html
    • /artists/brenna.html
    • /artists/chad.html
    • /artists/guthrie.html
    • /artists/jacob.html
    • /artists/jmb.html
    • /artists/jodi.html
    • /artists/joel.html
    • and 80 more in the copied plan
  5. 5

    Use one main heading

    +5 points, to 90

    Give the page exactly one h1 that says what it is about.

    90 pages, 53 of them under /shows/

    See the pages
    • /
    • /about.html
    • /artists.html
    • /artists/brenna.html
    • /artists/chad.html
    • /artists/guthrie.html
    • /artists/jacob.html
    • /artists/jmb.html
    • /artists/jodi.html
    • /artists/joel.html
    • and 80 more in the copied plan
  6. 6

    Describe images

    +2 points, to 92

    Describe every content image in its alt text.

    70 pages, 38 of them under /shows/

    See the pages
    • /about.html
    • /artists.html
    • /artists/brenna.html
    • /artists/chad.html
    • /artists/guthrie.html
    • /artists/jacob.html
    • /artists/jmb.html
    • /artists/jodi.html
    • /artists/joel.html
    • /artists/kathleen.html
    • and 60 more in the copied plan
  7. 7

    Set a share image

    +2 points, to 94

    Set og:image so links to the page carry a picture.

    90 pages, 53 of them under /shows/

    See the pages
    • /
    • /about.html
    • /artists.html
    • /artists/brenna.html
    • /artists/chad.html
    • /artists/guthrie.html
    • /artists/jacob.html
    • /artists/jmb.html
    • /artists/jodi.html
    • /artists/joel.html
    • and 80 more in the copied plan
  8. 8

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    89 pages, 53 of them under /shows/

    See the pages
    • /about.html
    • /artists.html
    • /artists/brenna.html
    • /artists/chad.html
    • /artists/guthrie.html
    • /artists/jacob.html
    • /artists/jmb.html
    • /artists/jodi.html
    • /artists/joel.html
    • /artists/kathleen.html
    • and 79 more in the copied plan
  9. 9

    Fix description lengths

    +2 points, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    41 pages, 37 of them under /shows/

    See the pages
    • /media/thebes_streaming.mov
    • /press19.html
    • /press24.html
    • /press25.html
    • /shows/1.html
    • /shows/10.html
    • /shows/11.html
    • /shows/12.html
    • /shows/13.html
    • /shows/14.html
    • and 31 more in the copied plan
  10. 10

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    24 pages, 23 of them under /shows/

    See the pages
    • /media/thebes_streaming.mov
    • /shows/17.html
    • /shows/2.html
    • /shows/3.html
    • /shows/4.html
    • /shows/5.html
    • /shows/6.html
    • /shows/7.html
    • /shows/8.html
    • /shows/9.html
    • and 14 more in the copied plan
  11. 11

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    13 pages, 12 of them under /shows/

    See the pages
    • /media/thebes_streaming.mov
    • /shows/bulbs.mp3
    • /shows/images/23_chad_burp.mov
    • /shows/images/23_chad_license.mov
    • /shows/images/37_kennyg_office_playlist.mp3
    • /shows/images/37_mindseye1g.mp3
    • /shows/media/artist_looking.mov
    • /shows/media/bears_preview.mov
    • /shows/media/bricks.mov
    • /shows/media/domain.mov
    • and 3 more in the copied plan
5 more, to tidy up after 100
  1. 12

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  2. 13

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  3. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 15

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  5. 16

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    1 page

    See the pages
    • /press19.html

What else the read found

Half its pages start answering within 67 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /artists/kevin.html512 ms
  • /shows/media/bears_preview.mov351 ms
  • /shows/media/nyt_preview.mov338 ms
  • /shows/media/mbs_grid_web.mov285 ms
  • /218 ms

Fastest: /shows/14.html, 60 ms. Heaviest: /shows/images/37_kennyg_office_playlist.mp3, 185,055 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ApacheServer
pages with strong signs
13
hidden characters
572
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.1
  • /shows/images/23_chad_burp.mov hidden characters a reader cannot see
  • /shows/media/nyt_preview.mov hidden characters a reader cannot see
  • /shows/images/37_kennyg_office_playlist.mp3 hidden characters a reader cannot see
  • /shows/media/bricks.mov hidden characters a reader cannot see
  • /shows/media/bears_preview.mov hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 7: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /press19.html fails 10: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /press24.html fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /artists.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /artists2.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /press25.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /press27.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /press28.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /press29.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /press30.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /press31.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /press32.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page

And 13 more parts of the site.

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