- Middle site
- 91
- Ahead by
- 1
Worth the mostPublish a sitemap+2
anniesloan.com
Top 25%of the 76,765 sites of up to 10 pages, at #7,745
It scores 84. Gemini does not cite it yet when asked “Where can I buy sustainable kids clothes online?”; it cites 5 other sites. See the answer
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
84 now91 with itTop 25% from 85
#71,672to#20,08351,589 places up1 of its 1 page fails it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Down 9,288 places since Oct 17, from #62,384. 1 point takes it into the top quarter.
Beside it on the board
- #71,670americangreyhoundracing.com84
- #71,671sedonamtbfestival.com84
- #71,672anniesloan.com84
- #71,673psohub.com84
- #71,674butterfly-foundation.org84
8,604 sites score 84. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 84Now#71,672
- 91Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 19
Worth the mostUse one main heading+4
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read14443 fewer than typical
Links a page115138.9× typical
Words a page43639411% above typical
Rules failing somewhere5149 fewer than typical
Half its pages answer in19 ms210 ms91% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
5 fixes, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points51,589 places up
Add a tap-to-call linkAct1 of 11 in 3
Worth 4 points32,581 places up
Use one main headingUnderstand1 of 11 in 4
Worth 3 points25,007 places up
Describe imagesUnderstand1 of 12 in 7
Worth 2 points17,440 places up
Publish a sitemapAccessAbout the whole site3 in 4
Worth 1 point9,288 places up
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads mostly as online shops. 2 changes would make it plainer.
It reads as
Online shopsIt says it is an organization.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Software and SaaS
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleAnnie Sloan | Revolutionising The World of Paint
DescriptionExplore luxury Wall Paint and unparalleled Chalk Paint™ by colour expert Annie Sloan. Buy online or find your closest stockist today.
First headingSubscribe to our newsletter
OpeningThe Colourist has expanded into a podcast – a digital place for creatives and lovers of colour. Each episode Annie Sloan and brand ambassador Tristan Merriam discuss the inspiration behind one of her celebrated Chalk Paint colours. From art and travel to interiors and colour…
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On anniesloan.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Annie Sloan | Revolutionising The World of Paint” and “Subscribe to our newsletter”.
Agent instructions
On anniesloan.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Online shops.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Gemini cites 5 sites, not this site
A question people ask about online shops, asked as a person would. These questions name no place.
Where can I buy sustainable kids clothes online?
Gemini
Shopping for sustainable kids' clothes online has become much easier as more brands prioritize eco-friendly materials (like GOTS-certified organic cotton, linen, and Tencel) and ethical labor.
- 1Primary (primary.com)
- Excellent for vibrant, classic, unisex basics (tees, leggings, pajamas) made mostly from…
- 2Jackalo (hellojackalo.com)
- Famous for incredibly durable, heavy-duty play clothes (like overalls and reinforced-knee…
- 1
What the cited sites pass that it fails
Fix them from the action plan- Publish a sitemap4 of 4 cited sites pass it; you fail it on 1 page.
- Add an llms.txt3 of 4 cited sites pass it; you fail it on 1 page.