- Middle site
- 91
- Behind by
- 18
Worth the mostSet each page's canonical address+6
53 of 100ahead of 9% of the sites mttr has read
Its strongest stage is Trust, at 99 against the middle site's 98. 4 fixes, 27 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
The top half of every site starts at 77. The middle site in Chicago, IL scores 81.
24 points take it into the top half.
10,632 sites score 53. A tie goes to the site with faster, leaner pages that say more and keep improving.
The middle site in Chicago, IL scores 81.
Each stage against the middle site. It trails on Access and Understand and Act.
Worth the mostSet each page's canonical address+6
Worth the mostAdd structured data+7
Worth the mostEach fix here is worth under a point
Worth the mostAdd a way to get in touch+8
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
17 fixes. The first 10 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
It reads mostly as nonprofits and charities. 5 changes would make it plainer.
Nonprofits and charitiesIt says it is in Chicago.
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
On aoefoundation.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
The home page has no first heading in its HTML.
On aoefoundation.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
The home page has no description, so a search result and an assistant make one up from the page.
On aoefoundation.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
The site is in Chicago, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
On aoefoundation.com, name Chicago in the home page title or first sentence, and in the description, where it reads naturally.
Its home page declares no business or organization type, so a machine has to guess what it is.
On aoefoundation.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.