- Middle site
- 91
- Ahead by
- 7
Worth the mostSet each page's canonical address+1
apeandcanary.com
Top 5%of the 264,182 sites mttr has read, at #3,517
It scores 96.
A score says pages are well formed. It does not say an assistant cites the site.
Set a share image
96 now98 with itTop 1% from 97
#3,517to#6392,878 places up14 of its 14 pages fail it. 2 in 7 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 96 for its last 3 reads. 1 point takes it into the top 1%.
Beside it on the board
- #3,515rgfconcretecoatings.com96
- #3,516modernkitchenrenovation.com96
- #3,517apeandcanary.com96
- #3,518fargoremodeling.com96
- #3,519precisiongaragedoorroanoke.com96
1,770 sites score 96. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 96Now#3,517
- 98Set a share imageTop 1%
1 fix. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 32
Worth the mostSet a share image+2
- Middle site
- 98
- Level with it
Worth the mostList your profiles in your structured data+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read144430 fewer than typical
Links a page1213About typical
Words a page7403941.9× typical
Rules failing somewhere6148 fewer than typical
Half its pages answer in178 ms210 ms15% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
6 fixes, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points2,878 places up
Set a share imageUnderstand14 of 142 in 7
Worth 1 point each1,452 places up each
List your profiles in your structured dataTrustAbout the whole site4 in 5
Describe imagesUnderstand3 of 142 in 7
Set each page's canonical addressAccess1 of 142 in 5
Fix description lengthsUnderstand1 of 141 in 11
Link straight to the final addressAccess1 of 141 in 2
How AI reads this site
It reads as two things at once, law firms and auto repair and dealers, and neither wins. 2 changes would make it plainer.
It reads as
Law firmsLevel with auto repair and dealers. It says it is a local business in Rochester.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Auto repair and dealers
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitlePremier Spa + Salon in Rochester, NY | Ape + Canary
DescriptionMassage, Facials, Waxing, Hair + Nails at Rochester's Urban Spa + Salon - Book online.
First headingA Hair Salon like no other
OpeningYou know the feeling. When your hair looks great, you feel confident, poised, and ready to take on the world. Ape + Canary will stand beside you, snipping, wielding a coloring brush, and juggling a hairdryer, straightener, and the perfect hair products to make you look and feel…
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On apeandcanary.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Give each kind of work a page of its own
It reads close to Auto repair and dealers as well as Law firms. Mixed on one page, neither reads plainly.
Agent instructions
On apeandcanary.com, find where the site mixes Law firms with Auto repair and dealers, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best hair salons near Rochester, NY? Its answer, and whether it cites apeandcanary.com, shows here in a moment.