- Middle site
- 91
- Behind by
- 11
Worth the mostSet each page's canonical address+6
apts.org
63 of 100ahead of 20% of the sites mttr has read
Its strongest stage is Act, at 66 against the middle site's 57. 3 fixes, 17 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 101,252 places up
- 63Now#207,178
- 69Add structured data#181,834
- 75Set each page's canonical address#146,125
- 80Add a tap-to-call link#105,926
The top half of every site starts at 77. The middle site in Arlington, VA scores 80.
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Where it ranks
14 points take it into the top half.
Beside it on the board
- #208,943umetal.com63
- #208,944pestcontroljaipur.com63
- #208,945apts.org63
- #208,946choiceorchard.com63
- #208,947buenaparkcarpetcare.com63
3,446 sites score 63. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Arlington, VA
- #1billofrightsinstitute.org99
- #2arlington24hrlocksmith.com98
- #3arlingtonlocallocksmith.net98
- #115apts.org63
The middle site in Arlington, VA scores 80.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 32
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 14
Worth the mostShow sources on guides+1
- Middle site
- 57
- Ahead by
- 9
Worth the mostAdd a tap-to-call link+5
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page31132.4× typical
Words a page31739420% below typical
Rules failing somewhere23149 more than typical
Half its pages answer in508 ms210 ms142% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
23 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each27,111 places up each
Add structured dataUnderstand93 of 1001 in 3
Set each page's canonical addressAccess88 of 1002 in 5
Worth 5 points21,872 places up
Add a tap-to-call linkAct74 of 1001 in 3
Worth 4 points17,599 places up
Use one main headingUnderstand93 of 1001 in 4
Worth 3 points13,616 places up
Fix description lengthsUnderstand93 of 1001 in 11
Worth 2 points9,287 places up
Fix title lengthsUnderstand60 of 1001 in 6
Show 17 more fixes
Worth 1 point each5,616 places up each
Answer the first question right under itUnderstand11 of 1001 in 121
Show sources on guidesTrust9 of 1001 in 2
Match structured data to the pageUnderstand12 of 1003 in 7
Show when guides were updatedTrust11 of 1003 in 5
Describe imagesUnderstand57 of 1002 in 7
Set a share imageUnderstand93 of 1002 in 7
Fix pages that fail to loadAccess7 of 1003 in 4
Worth under a point each
Phrase headings as questionsUnderstand11 of 1001 in 10
Publish a sitemapAccessAbout the whole site3 in 4
Put figures in tablesUnderstand11 of 1001 in 28
Add real images to contentUnderstand11 of 1002 in 3
Name the publisherTrust11 of 1003 in 4
Add breadcrumb dataUnderstand11 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Add depth to thin pagesUnderstand3 of 1003 in 7
Link straight to the final addressAccess21 of 1001 in 2
Replace unsupported sales claimsTrust9 of 1002 in 3
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleHome | APTS
DescriptionNone in the HTML
First headingAmerica's Public Television Stations
OpeningPublic television stations are educational institutions committed to lifelong learning for the American people.
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home | APTS” and “America's Public Television Stations”.
Agent instructions
On apts.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On apts.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Arlington in the first words
The site is in Arlington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On apts.org, name Arlington in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On apts.org, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.