- Middle site
- 91
- Behind by
- 8
Worth the mostPut the text in the HTML+6
arborist.com
Top 50%of the 263,590 sites mttr has read, at #87,384
It scores 83.
A score says pages are well formed. It does not say an assistant cites the site.
Put the text in the HTML
83 now89 with itTop 25% from 85
#87,384to#32,22455,160 places up86 of its 100 pages fail it. 2 in 3 ranked sites pass it.
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Where it ranks
2 points take it into the top quarter.
Beside it on the board
- #87,382moldremovalri.us83
- #87,383sofitel-chicago.com83
- #87,384arborist.com83
- #87,385menifeevalleyplumbing.com83
- #87,386flaircommunication.com83
8,778 sites score 83. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 83Now#87,384
- 89Put the text in the HTMLTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 6
Worth the mostPhrase headings as questions+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 42
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page111313% below typical
Words a page10639473% below typical
Rules failing somewhere1414About typical
Half its pages answer in230 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points55,160 places up
Put the text in the HTMLAccess86 of 1002 in 3
Worth 3 points each33,152 places up each
Phrase headings as questionsUnderstand98 of 1001 in 10
Add depth to thin pagesUnderstand98 of 1003 in 7
Worth 2 points each25,000 places up each
Describe imagesUnderstand99 of 1002 in 7
Add lists or tablesUnderstand97 of 1001 in 2
Show 9 more fixes
Worth 1 point16,565 places up
Fix description lengthsUnderstand72 of 1001 in 11
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Fix title lengthsUnderstand11 of 1001 in 6
Add structured dataUnderstand1 of 1001 in 3
Add a way to get in touchAct1 of 1001 in 2
Set each page's canonical addressAccess1 of 1002 in 5
Use one main headingUnderstand1 of 1001 in 4
Add a tap-to-call linkAct1 of 1001 in 3
Set a share imageUnderstand1 of 1002 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleAmerican Arborist Supplies
DescriptionAmerican Arborist Supplies stocks professional quality tree care products, tree climbing equipment, safety equipment, and arborist supplies.
First headingShop brands You Can Trust
OpeningGet in touch and we'll do our best to lend a hand!
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “American Arborist Supplies” and “Shop brands You Can Trust”.
Agent instructions
On arborist.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Name West Chester in the first words
The site is in West Chester, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On arborist.com, name West Chester in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On arborist.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.