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arizonaurbanarborist.com, read 2 days ago. Back to the report

80 to 100 in 15 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow931top 25%9529639749759869879889899810981199129913991410015full marks

Now #111,005 of 263,590Step 1 top 25%Step 15 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Remove ratings with no visible reviews

    +13 points, to 93, and #10,777, 100,228 places up, and into the top 25%

    Remove rating schema unless the reviews it counts are shown on the page.

    96 pages

    See the pages
    • /20-reasons-why-routine-palm-tree-trimming-is-essential-for-phoenix-residents
    • /2025-guide-to-tree-fertilization-in-desert-climates
    • /5-common-tree-diseases-and-how-arborists-treat-them
    • /5-signs-that-your-citrus-tree-needs-professional-care
    • /about
    • /apache-junction-arborist
    • /apache-junction-tree-care-how-certified-arborists-diagnose-tree-health-issues
    • /arborist-different-tree-trimming-service
    • /beyond-the-basics-why-comprehensive-tree-care-outshines-simple-trimming-in-gilbert
    • /blog
    • and 86 more in the copied plan
  2. 2

    Show every FAQ question on the page

    +2 points, to 95

    Show every question in the FAQ schema on the page, word for word.

    99 pages

    See the pages
    • /
    • /10-signs-expert-tree-removal-gilbert-mesa
    • /20-reasons-why-routine-palm-tree-trimming-is-essential-for-phoenix-residents
    • /2025-guide-to-tree-fertilization-in-desert-climates
    • /5-common-tree-diseases-and-how-arborists-treat-them
    • /5-signs-that-your-citrus-tree-needs-professional-care
    • /about
    • /apache-junction-arborist
    • /apache-junction-tree-care-how-certified-arborists-diagnose-tree-health-issues
    • /arborist-different-tree-trimming-service
    • and 89 more in the copied plan
  3. 3

    Fix title lengths

    +1 point, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    46 pages

    See the pages
    • /10-signs-expert-tree-removal-gilbert-mesa
    • /20-reasons-why-routine-palm-tree-trimming-is-essential-for-phoenix-residents
    • /apache-junction-tree-care-how-certified-arborists-diagnose-tree-health-issues
    • /beyond-the-basics-why-comprehensive-tree-care-outshines-simple-trimming-in-gilbert
    • /cactus-care-pruning-trimming-mesa-az
    • /can-an-arborist-save-a-tree-that-looks-like-its-dying-insight-by-arizona-urban-arborist
    • /can-stump-grinding-services-prevent-pest-problems
    • /can-tree-stump-removal-be-done-without-damaging-your-desert-landscaping-in-phoenix-az
    • /category/arborist
    • /category/arborist/page/2
    • and 36 more in the copied plan
  4. 4

    Add depth to thin pages

    +1 point, to 97

    Add true, specific detail until the page covers its subject.

    18 pages

    See the pages
    • /about
    • /blog
    • /category/arborist
    • /category/arborist/page/2
    • /category/arborist/page/3
    • /category/cactus
    • /category/maintenance
    • /category/tree-removal
    • /category/tree-removal/page/2
    • /category/tree-removal/page/3
    • and 8 more in the copied plan
  5. 5

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    18 pages

    See the pages
    • /about
    • /apache-junction-arborist
    • /chandler-arborist
    • /emergency-tree-service
    • /fertilization-soil-health
    • /frequently-asked-questions
    • /gilbert-arborist
    • /mesa-arborist
    • /palm-tree-care
    • /phoenix-arborist
    • and 8 more in the copied plan
  6. 6

    Add lists or tables

    +1 point, to 98

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    21 pages

    See the pages
    • /about
    • /blog
    • /category/arborist
    • /category/arborist/page/2
    • /category/arborist/page/3
    • /category/cactus
    • /category/maintenance
    • /category/tree-removal
    • /category/tree-removal/page/2
    • /category/tree-removal/page/3
    • and 11 more in the copied plan
  7. 7

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    20 pages

    See the pages
    • /about
    • /apache-junction-arborist
    • /blog
    • /category/arborist
    • /category/arborist/page/2
    • /category/arborist/page/3
    • /category/cactus
    • /category/maintenance
    • /category/tree-removal
    • /category/tree-removal/page/2
    • and 10 more in the copied plan
  8. 8

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  9. 9

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  10. 10

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  11. 11

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  12. 12

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    19 pages

    See the pages
    • /
    • /apache-junction-arborist
    • /category/tree-removal/page/3
    • /chandler-arborist
    • /emergency-tree-service
    • /fertilization-soil-health
    • /gilbert-arborist
    • /mesa-arborist
    • /palm-tree-care
    • /paradise-valley-arborist
    • and 9 more in the copied plan
  13. 13

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    11 pages

    See the pages
    • /about
    • /category/maintenance
    • /category/tree-removal/page/3
    • /emergency-tree-service
    • /fertilization-soil-health
    • /palm-tree-care
    • /pricing
    • /services
    • /stump-grinding
    • /tree-removal
    • and 1 more in the copied plan
  14. 14

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    13 pages

    See the pages
    • /blog
    • /blog/page/2
    • /blog/page/3
    • /blog/page/4
    • /blog/page/5
    • /category/arborist
    • /category/arborist/page/2
    • /category/arborist/page/3
    • /category/cactus
    • /category/maintenance
    • and 3 more in the copied plan
  15. 15

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    19 pages

    See the pages
    • /
    • /about
    • /blog
    • /blog/page/2
    • /blog/page/3
    • /blog/page/4
    • /blog/page/5
    • /category/arborist
    • /category/arborist/page/2
    • /category/arborist/page/3
    • and 9 more in the copied plan
4 more, to tidy up after 100
  1. 16

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    3 pages under /category/

    See the pages
    • /category/arborist/page/3
    • /category/cactus
    • /category/tree-trimming
  2. 17

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    8 pages

    See the pages
    • /blog/page/2
    • /blog/page/3
    • /blog/page/4
    • /blog/page/5
    • /category/arborist/page/2
    • /category/arborist/page/3
    • /category/tree-removal/page/2
    • /category/tree-removal/page/3
  3. 18

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    4 pages

    See the pages
    • /cactus-care-pruning-trimming-mesa-az
    • /comprehensive-tree-disease-detection-treatment-and-management-in-mesa
    • /pest-infestations-how-arborists-safeguard-your-trees
    • /when-to-remove-a-palm-tree-in-mesa-arizona-a-complete-guide
  4. 19

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    3 pages

    See the pages
    • /about
    • /frequently-asked-questions
    • /pricing

What else the read found

Half its pages start answering within 91 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /tree-removal-services-how-close-is-too-close-trees-near-power-lines-roofs-foundations2.1 s
  • /category/cactus1.9 s
  • /stump-grinding-mesa-safety-beauty1.8 s
  • /how-removing-one-tree-can-save-the-rest-of-your-yard1.7 s
  • /frequently-asked-questions1.7 s

Fastest: /how-tree-services-prevent-property-damage, 46 ms. Heaviest: /cactus-care-pruning-trimming-mesa-az, 27 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • GoDaddy Website BuilderPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary

From the structured data on its home page, as the site says it: an Organization named Arizona Urban Arborist. mttr does not check the profiles it names.

pages with strong signs
8
hidden characters
19
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.3
  • /tree-trimming-pruning hidden characters a reader cannot see
  • /palm-tree-care hidden characters a reader cannot see
  • /stump-grinding hidden characters a reader cannot see
  • /emergency-tree-service hidden characters a reader cannot see
  • /tree-removal hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Show every FAQ question on the page, Describe images and Set a share image1 page
  • /about fails 9: Remove ratings with no visible reviews, Add depth to thin pages and Show every FAQ question on the page1 page
  • /pricing fails 8: Remove ratings with no visible reviews, Add depth to thin pages and Show every FAQ question on the page1 page
  • /stump-grinding fails 8: Remove ratings with no visible reviews, Add depth to thin pages and Show every FAQ question on the page1 page
  • /tree-removal fails 8: Remove ratings with no visible reviews, Add depth to thin pages and Show every FAQ question on the page1 page
  • /blog fails 7: Remove ratings with no visible reviews, Add depth to thin pages and Show every FAQ question on the page1 page
  • /emergency-tree-service fails 7: Remove ratings with no visible reviews, Add depth to thin pages and Show every FAQ question on the page1 page
  • /palm-tree-care fails 7: Remove ratings with no visible reviews, Add depth to thin pages and Show every FAQ question on the page1 page
  • /tree-trimming-pruning fails 7: Remove ratings with no visible reviews, Add depth to thin pages and Show every FAQ question on the page1 page
  • /fertilization-soil-health fails 6: Remove ratings with no visible reviews, Show every FAQ question on the page and Use one main heading1 page
  • /frequently-asked-questions fails 6: Remove ratings with no visible reviews, Add depth to thin pages and Use one main heading1 page
  • /apache-junction-arborist fails 5: Remove ratings with no visible reviews, Show every FAQ question on the page and Use one main heading1 page

And 77 more parts of the site.

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Fix arizonaurbanarborist.com with your agent

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In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck arizonaurbanarborist.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
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Read it againChanged something? A site is read at most once every ten minutes.