- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
arktherapeutic.com
Top 25%of the 263,585 sites mttr has read, at #52,883
It scores 87.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
87 now93 with itTop 10% from 90
#52,883to#10,79042,093 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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EmailWrite the email
Where it ranks
Held at 87 for its last 2 reads. 3 points take it into the top 10%.
Beside it on the board
- #52,881callallstar.com87
- #52,882cmplanningllc.com87
- #52,883arktherapeutic.com87
- #52,884stackboo.com87
- #52,885tnatreeservice.com87
7,571 sites score 87. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 87Now#52,883
- 93Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 29
Worth the mostSet a share image+1
- Middle site
- 98
- Behind by
- 3
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page107138.3× typical
Words a page31339421% below typical
Rules failing somewhere19145 more than typical
Half its pages answer in619 ms210 ms195% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 3 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points42,093 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 2 points20,646 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point13,783 places up
Set a share imageUnderstand87 of 1002 in 7
Show 16 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Answer the first question right under itUnderstand3 of 1001 in 121
Show sources on guidesTrust3 of 1001 in 2
Show when guides were updatedTrust3 of 1003 in 5
Publish a sitemapAccessAbout the whole site3 in 4
Phrase headings as questionsUnderstand12 of 1001 in 10
Put figures in tablesUnderstand3 of 1001 in 28
Name the publisherTrust3 of 1003 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Match structured data to the pageUnderstand4 of 1003 in 7
Fix description lengthsUnderstand27 of 1001 in 11
Fix title lengthsUnderstand10 of 1001 in 6
Set each page's canonical addressAccess4 of 1002 in 5
Use one main headingUnderstand2 of 1001 in 4
Add structured dataUnderstand1 of 1001 in 3
Describe imagesUnderstand1 of 1002 in 7
How AI reads this site
It reads mostly as online shops, and a little like software and SaaS. 4 changes would make it plainer.
It reads as
Online shopsIt says it is in Columbia.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Software and SaaS
- Law firms
What an assistant reads first
Home pageWhat it says
TitleARK Therapeutic - Makers of Innovative Special Needs Products & Sensory Therapy Tools
DescriptionCheck out ARK Therapeutic's innovative sensory solutions for chewing, oral motor, speech, feeding therapy, and special needs, for both children and adults.
First headingARK Products: Sensory Tools for Everyday Life
OpeningFun, spooky themed chews and fidgets for Halloween
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On arktherapeutic.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Name Columbia in the first words
The site is in Columbia, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On arktherapeutic.com, name Columbia in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On arktherapeutic.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Online shops), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Software and SaaS as well as Online shops. Mixed on one page, neither reads plainly.
Agent instructions
On arktherapeutic.com, find where the site mixes Online shops with Software and SaaS, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.