- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
armaniroca.com
Top 50%of the 263,585 sites mttr has read, at #120,548
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
79 now86 with itTop 25% from 85
#120,548to#54,23766,311 places up65 of its 67 pages fail it. 1 in 3 ranked sites pass it.
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EmailWrite the email
Where it ranks
Up 45,083 places since Oct 20, from #165,631. 6 points take it into the top quarter.
Beside it on the board
- #120,546unit.co79
- #120,547microdose-pro.com79
- #120,548armaniroca.com79
- #120,549concreteindy.com79
- #120,550mikailadusenberryphotos.com79
8,460 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#120,548
- 86Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 21
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read674423 more than typical
Links a page171335% above typical
Words a page19739450% below typical
Rules failing somewhere16142 more than typical
Half its pages answer in1,423 ms210 ms578% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points66,311 places up
Add structured dataUnderstand65 of 671 in 3
Worth 4 points41,109 places up
Use one main headingUnderstand63 of 671 in 4
Worth 3 points32,324 places up
Fix description lengthsUnderstand66 of 671 in 11
Worth 2 points23,272 places up
Link straight to the final addressAccess65 of 671 in 2
Worth 1 point each14,622 places up each
Set a share imageUnderstand66 of 672 in 7
Describe imagesUnderstand25 of 672 in 7
Show 10 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 672 in 3
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 673 in 7
Add depth to thin pagesUnderstand1 of 673 in 7
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Fix pages that fail to loadAccess1 of 673 in 4
Set each page's canonical addressAccess1 of 672 in 5
How AI reads this site
It reads closest to agencies and studios, but only loosely. 4 changes would make it plainer.
It reads as
Agencies and studios
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Manufacturers and suppliers
- Online shops
What an assistant reads first
Home pageWhat it says
TitleArmani Roca – Armani Roca
DescriptionNone in the HTML
First headingBAIA COLLECTION
OpeningA retro style aesthetic interpreted in a modern manner.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On armaniroca.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Armani Roca – Armani Roca” and “BAIA COLLECTION”.
Agent instructions
On armaniroca.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On armaniroca.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On armaniroca.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.