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armorheatingandair.com, read 3 days ago. Back to the report

85 to 100 in 19 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8585 nownow871top 25%88290392492593694794895995109611961297139714981598169917991810019full marks

Now #69,335 of 263,871Step 1 top 25%Step 19 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +2 points, to 87, and #46,779, 22,556 places up, and into the top 25%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    36 pages

    See the pages
    • /3-clever-ways-to-camouflage-your-thermostat
    • /3-reasons-to-schedule-duct-cleaning-service-in-your-home
    • /3-things-to-consider-when-thermostat-shopping-in-bella-vista-ar
    • /4-benefits-of-improving-iaq-in-rogers-ar
    • /4-benefits-of-scheduling-furnace-maintenance
    • /4-benefits-of-upgrading-to-a-ductless-ac-in-rogers-ar
    • /4-health-conditions-that-result-from-poor-air-quality
    • /4-ways-to-cut-cooling-costs-during-the-hottest-months-in-centerton-ar
    • /5-problems-caused-by-poor-ventilation-this-holiday
    • /5-tips-when-buying-a-new-furnace-for-your-home
    • and 26 more in the copied plan
  2. 2

    Phrase headings as questions

    +1 point, to 88

    Phrase at least one heading as the question a person would ask.

    53 pages

    See the pages
    • /3-clever-ways-to-camouflage-your-thermostat
    • /3-reasons-to-schedule-duct-cleaning-service-in-your-home
    • /3-things-to-consider-when-thermostat-shopping-in-bella-vista-ar
    • /4-benefits-of-improving-iaq-in-rogers-ar
    • /4-benefits-of-scheduling-furnace-maintenance
    • /4-benefits-of-upgrading-to-a-ductless-ac-in-rogers-ar
    • /4-health-conditions-that-result-from-poor-air-quality
    • /4-ways-to-cut-cooling-costs-during-the-hottest-months-in-centerton-ar
    • /5-problems-caused-by-poor-ventilation-this-holiday
    • /5-tips-when-buying-a-new-furnace-for-your-home
    • and 43 more in the copied plan
  3. 3

    Show sources on guides

    +2 points, to 90

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    21 pages

    See the pages
    • /3-clever-ways-to-camouflage-your-thermostat
    • /3-reasons-to-schedule-duct-cleaning-service-in-your-home
    • /5-problems-caused-by-poor-ventilation-this-holiday
    • /5-tips-when-buying-a-new-furnace-for-your-home
    • /a-c-hacks-to-stay-cool-and-save-money-in-the-time-of-covid-19
    • /ac-tips-what-temperature-to-leave-a-vacant-house-in-summer
    • /benefits-of-using-reme-halo-guardian-air-purification-system
    • /breathe-easy-with-these-tips-in-cleaning-maintaining-your-humidifier
    • /can-pet-hair-damage-my-air-conditioning-system
    • /common-air-conditioning-problems-in-the-summer
    • and 11 more in the copied plan
  4. 4

    Use one main heading

    +2 points, to 92

    Give the page exactly one h1 that says what it is about.

    64 pages

    See the pages
    • /3-clever-ways-to-camouflage-your-thermostat
    • /3-reasons-to-schedule-duct-cleaning-service-in-your-home
    • /3-things-to-consider-when-thermostat-shopping-in-bella-vista-ar
    • /4-benefits-of-improving-iaq-in-rogers-ar
    • /4-benefits-of-scheduling-furnace-maintenance
    • /4-benefits-of-upgrading-to-a-ductless-ac-in-rogers-ar
    • /4-health-conditions-that-result-from-poor-air-quality
    • /4-ways-to-cut-cooling-costs-during-the-hottest-months-in-centerton-ar
    • /5-problems-caused-by-poor-ventilation-this-holiday
    • /5-tips-when-buying-a-new-furnace-for-your-home
    • and 54 more in the copied plan
  5. 5

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  6. 6

    Link to orphaned pages

    +1 point, to 93

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  7. 7

    Put figures in tables

    +1 point, to 94

    Where the guide compares options or gives figures, put them in a table.

    40 pages

    See the pages
    • /3-clever-ways-to-camouflage-your-thermostat
    • /3-reasons-to-schedule-duct-cleaning-service-in-your-home
    • /3-things-to-consider-when-thermostat-shopping-in-bella-vista-ar
    • /4-benefits-of-improving-iaq-in-rogers-ar
    • /4-benefits-of-scheduling-furnace-maintenance
    • /4-benefits-of-upgrading-to-a-ductless-ac-in-rogers-ar
    • /4-health-conditions-that-result-from-poor-air-quality
    • /4-ways-to-cut-cooling-costs-during-the-hottest-months-in-centerton-ar
    • /5-problems-caused-by-poor-ventilation-this-holiday
    • /5-tips-when-buying-a-new-furnace-for-your-home
    • and 30 more in the copied plan
  8. 8

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  9. 9

    Add depth to thin pages

    +1 point, to 95

    Add true, specific detail until the page covers its subject.

    32 pages

    See the pages
    • /3-clever-ways-to-camouflage-your-thermostat
    • /3-reasons-to-schedule-duct-cleaning-service-in-your-home
    • /3-things-to-consider-when-thermostat-shopping-in-bella-vista-ar
    • /4-benefits-of-improving-iaq-in-rogers-ar
    • /4-benefits-of-scheduling-furnace-maintenance
    • /4-benefits-of-upgrading-to-a-ductless-ac-in-rogers-ar
    • /4-health-conditions-that-result-from-poor-air-quality
    • /4-ways-to-cut-cooling-costs-during-the-hottest-months-in-centerton-ar
    • /5-problems-caused-by-poor-ventilation-this-holiday
    • /5-tips-when-buying-a-new-furnace-for-your-home
    • and 22 more in the copied plan
  10. 10

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    34 pages

    See the pages
    • /3-clever-ways-to-camouflage-your-thermostat
    • /3-reasons-to-schedule-duct-cleaning-service-in-your-home
    • /3-things-to-consider-when-thermostat-shopping-in-bella-vista-ar
    • /4-benefits-of-improving-iaq-in-rogers-ar
    • /4-benefits-of-scheduling-furnace-maintenance
    • /4-benefits-of-upgrading-to-a-ductless-ac-in-rogers-ar
    • /4-health-conditions-that-result-from-poor-air-quality
    • /4-ways-to-cut-cooling-costs-during-the-hottest-months-in-centerton-ar
    • /5-problems-caused-by-poor-ventilation-this-holiday
    • /5-tips-when-buying-a-new-furnace-for-your-home
    • and 24 more in the copied plan
  11. 11

    Fix title lengths

    +1 point, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    34 pages

    See the pages
    • /3-reasons-to-schedule-duct-cleaning-service-in-your-home
    • /4-ways-to-cut-cooling-costs-during-the-hottest-months-in-centerton-ar
    • /5-problems-caused-by-poor-ventilation-this-holiday
    • /5-tips-when-buying-a-new-furnace-for-your-home
    • /5-ways-to-keep-your-commercial-hvac-system-operating-efficiently-in-bentonville-ar
    • /a-c-hacks-to-stay-cool-and-save-money-in-the-time-of-covid-19
    • /a-guide-to-air-filter-types-and-choosing-the-right-one-in-rogers-ar
    • /ac-tips-what-temperature-to-leave-a-vacant-house-in-summer
    • /be-eco-friendly-by-upgrading-your-home-with-a-heat-pump
    • /benefits-of-using-reme-halo-guardian-air-purification-system
    • and 24 more in the copied plan
  12. 12

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    11 pages, 7 of them under /services/

    See the pages
    • /service-area/heating-and-air-conditioning-bella-vista-ar
    • /service-area/heating-and-air-conditioning-pea-ridge-ar
    • /service-area/heating-and-air-conditioning-rogers-ar
    • /service-area/heating-and-air-conditioning-springdale-ar
    • /services/commercial-hvac-installations
    • /services/commercial-hvac-repair-maintenance
    • /services/furnance
    • /services/heating
    • /services/hvac-maintenance
    • /services/indoor-air-quality
    • and 1 more in the copied plan
  13. 13

    Fix description lengths

    +1 point, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    25 pages

    See the pages
    • /4-benefits-of-improving-iaq-in-rogers-ar
    • /4-benefits-of-upgrading-to-a-ductless-ac-in-rogers-ar
    • /about-us
    • /author/david
    • /author/edwin
    • /author/edwin/page/2
    • /author/edwin/page/3
    • /author/edwin/page/4
    • /be-eco-friendly-by-upgrading-your-home-with-a-heat-pump
    • /category/insights
    • and 15 more in the copied plan
  14. 14

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    14 pages, 11 of them under /service-area/

    See the pages
    • /4-ways-to-cut-cooling-costs-during-the-hottest-months-in-centerton-ar
    • /5-problems-caused-by-poor-ventilation-this-holiday
    • /erv-what-is-it-and-how-does-it-work-in-centerton-ar
    • /service-area/heating-and-air-conditioning-bella-vista-ar
    • /service-area/heating-and-air-conditioning-bentonville-ar
    • /service-area/heating-and-air-conditioning-cave-springs-ar
    • /service-area/heating-and-air-conditioning-centerton-ar
    • /service-area/heating-and-air-conditioning-fayetteville-ar
    • /service-area/heating-and-air-conditioning-garfield-ar
    • /service-area/heating-and-air-conditioning-gravette-ar
    • and 4 more in the copied plan
  15. 15

    Bring deep pages closer to home

    +1 point, to 98

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    23 pages

    See the pages
    • /3-clever-ways-to-camouflage-your-thermostat
    • /5-problems-caused-by-poor-ventilation-this-holiday
    • /5-tips-when-buying-a-new-furnace-for-your-home
    • /a-c-hacks-to-stay-cool-and-save-money-in-the-time-of-covid-19
    • /ac-tips-what-temperature-to-leave-a-vacant-house-in-summer
    • /author/edwin/page/4
    • /benefits-of-using-reme-halo-guardian-air-purification-system
    • /breathe-easy-with-these-tips-in-cleaning-maintaining-your-humidifier
    • /can-pet-hair-damage-my-air-conditioning-system
    • /category/insights/page/3
    • and 13 more in the copied plan
  16. 16

    Describe images

    Under a point

    Describe every content image in its alt text.

    21 pages

    See the pages
    • /
    • /about-us
    • /author/david
    • /author/edwin
    • /author/edwin/page/2
    • /author/edwin/page/3
    • /author/edwin/page/4
    • /opt-out
    • /residential-new-construction
    • /reviews
    • and 11 more in the copied plan
  17. 17

    Allow pages to be indexed

    +1 point, to 99

    Remove noindex when the page is ready to be found.

    7 pages, 5 of them under /author/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /author/david
    • /author/edwin
    • /author/edwin/page/2
    • /author/edwin/page/3
    • /author/edwin/page/4
    • /job-application
    • /schedule-appointment/thank-you
  18. 18

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    8 pages, 5 of them under /author/

    See the pages
    • /author/david
    • /author/edwin
    • /author/edwin/page/2
    • /author/edwin/page/3
    • /author/edwin/page/4
    • /job-application
    • /locations.kml
    • /schedule-appointment/thank-you
  19. 19

    Link straight to the final address

    +1 point, to 100, and full marks

    Point links and the sitemap at the final address, not at one that redirects.

    15 pages, 10 of them under /faq-items/

    See the pages
    • /author/david
    • /author/edwin
    • /category/insights
    • /faq-items/i-need-help-troubleshooting-a-problem-with-my-equipment
    • /faq-items/what-are-the-advantages-of-a-programmable-thermostat
    • /faq-items/what-is-the-life-expectancy-of-my-unit
    • /faq-items/what-is-the-seer-rating
    • /faq-items/what-size-hvac-equipment-is-right-for-my-home
    • /faq-items/what-type-of-filter-should-i-use-and-how-often-should-i-replace-it
    • /faq-items/which-equipment-requires-regular-or-preventive-maintenance
    • and 5 more in the copied plan
5 more, to tidy up after 100
  1. 20

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    6 pages under /service-area/

    See the pages
    • /service-area/heating-and-air-conditioning-cave-springs-ar
    • /service-area/heating-and-air-conditioning-centerton-ar
    • /service-area/heating-and-air-conditioning-garfield-ar
    • /service-area/heating-and-air-conditioning-gravette-ar
    • /service-area/heating-and-air-conditioning-pea-ridge-ar
    • /service-area/heating-and-air-conditioning-springdale-ar
  2. 21

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /locations.kml
  3. 22

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /locations.kml
  4. 23

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /locations.kml
  5. 24

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /locations.kml

What else the read found

Half its pages start answering within 615 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /erv-what-is-it-and-how-does-it-work-in-centerton-ar1.5 s
  • /3-reasons-to-schedule-duct-cleaning-service-in-your-home1.4 s
  • /where-to-install-the-thermostat-in-a-two-story-house1.3 s
  • /why-is-my-heat-pump-blowing-cold-air-in-heat-mode1.1 s
  • /job-application1.1 s

Fastest: /, 37 ms. Heaviest: the home page, 34 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: a HVACBusiness named Armor Heating & Air. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
1
dashes per 1,000 words
0.5
  • /reviews markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Describe images1 page
  • /5-problems-caused-by-poor-ventilation-this-holiday fails 10: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /5-tips-when-buying-a-new-furnace-for-your-home fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /a-c-hacks-to-stay-cool-and-save-money-in-the-time-of-covid-19 fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /benefits-of-using-reme-halo-guardian-air-purification-system fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /can-pet-hair-damage-my-air-conditioning-system fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /common-air-conditioning-problems-in-the-summer fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /garage-cooling-solutions-clever-tips-to-help-you-beat-the-heat fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /pellentesque-imperdiet-risus-vitae-justo-faucibus-vitae-pulvinar-enim-hendrerit fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /what-happens-when-your-home-has-dry-indoor-air fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /where-to-install-the-thermostat-in-a-two-story-house fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /why-is-my-air-conditioner-making-weird-noises fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page

And 52 more parts of the site.

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