- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
around.com
Top 50%of the 263,590 sites mttr has read, at #116,627
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
79 now86 with itTop 25% from 85
#116,627to#54,23262,395 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
6 points take it into the top quarter.
Beside it on the board
- #116,625junk-men.com79
- #116,626sowb.birdlife.org79
- #116,627around.com79
- #116,628thecanadianflooring.com79
- #116,629sendune.com79
8,471 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#116,627
- 86Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 7
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page61357% below typical
Words a page54839439% above typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in425 ms210 ms102% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points62,395 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 6 points54,243 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 4 points37,204 places up
Fix description lengthsUnderstand100 of 1001 in 11
Worth 2 points19,370 places up
Set a share imageUnderstand100 of 1002 in 7
Worth 1 point each10,717 places up each
Describe imagesUnderstand39 of 1002 in 7
Fix title lengthsUnderstand15 of 1001 in 6
Show 4 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Replace unsupported sales claimsTrust2 of 1002 in 3
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleJames Gleick – Books, Occasional Writing, and Other Outbursts
DescriptionNone in the HTML
First headingJames Gleick
OpeningThe internet was not meant to suck. Here are some of the things the optimists failed to foresee: the erosion of privacy and the industrial-scale harvest of user data.”The emergence of ruthless giant corporations—Google, Meta, Amazon—mightier than nation-states. The creation of a…
2 changes so it reads plainly as what it is
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On around.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On around.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.