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aroundconcord.com, read 1 day ago. Back to the report

79 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7979 nownow851top 25%88290392494595697798899999109911991210013full marks

Now #118,546 of 263,582Step 1 top 25%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 85, and #62,422, 56,124 places up, and into the top 25%

    Add a tap-to-call phone link.

    100 pages

    See the pages
    • /
    • /2010/03/18/a-taste-of-france-on-main-street
    • /2010/03/18/sustainable-construction
    • /2010/08/24/a-good-neighbor
    • /2010/08/24/a-tour-of-italy
    • /2010/08/24/saving-the-farm
    • /2010/11/14/ski-waterville-valley
    • /2011/03/23/summer-camp
    • /2011/06/26/new-hampshire-boat-museum-offers-boat-building-classes
    • /2011/06/26/self-made-in-new-hampshire
    • and 90 more in the copied plan
  2. 2

    Answer the first question right under it

    +3 points, to 88

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    99 pages

    See the pages
    • /2010/03/18/a-taste-of-france-on-main-street
    • /2010/03/18/sustainable-construction
    • /2010/08/24/a-good-neighbor
    • /2010/08/24/a-tour-of-italy
    • /2010/08/24/saving-the-farm
    • /2010/11/14/ski-waterville-valley
    • /2011/03/23/summer-camp
    • /2011/06/26/new-hampshire-boat-museum-offers-boat-building-classes
    • /2011/06/26/self-made-in-new-hampshire
    • /2011/09/07/critters-galore
    • and 89 more in the copied plan
  3. 3

    Show sources on guides

    +2 points, to 90

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    37 pages

    See the pages
    • /2012/05/14/family-summer-vacations-with-little-ones
    • /2014/08/19/poetry-mosaics-and-local-beer-tastings-editors-pick-of-events-to-keep-you-entertained-for-the-rest-of-the-week
    • /2014/09/16/in-this-issue-fall-2014
    • /2014/11/12/in-this-issue-winter-2014
    • /2015/01/23/annual-black-ice-pond-hockey-tournament-kicks-off-this-weekend
    • /2015/02/03/winners-of-black-ice-pond-hockey-tourney-announced
    • /2015/03/31/in-this-issue-spring-2015
    • /2015/03/31/joe-kings-shoe-shop-gallery-extra
    • /2015/03/31/top-10-new-hampshire-fisher-cats-greatest-moments-performances
    • /2015/06/29/man-turns-himself-in-alleged-handgun-discharge-that-injured-one-woman
    • and 27 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 92

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /2010/03/18/a-taste-of-france-on-main-street
    • /2010/03/18/sustainable-construction
    • /2010/08/24/a-good-neighbor
    • /2010/08/24/a-tour-of-italy
    • /2010/08/24/saving-the-farm
    • /2010/11/14/ski-waterville-valley
    • /2011/03/23/summer-camp
    • /2011/06/26/new-hampshire-boat-museum-offers-boat-building-classes
    • /2011/06/26/self-made-in-new-hampshire
    • /2011/09/07/critters-galore
    • and 89 more in the copied plan
  5. 5

    Fix description lengths

    +2 points, to 94

    Write a meta description of 70 to 165 characters that summarizes the page.

    100 pages

    See the pages
    • /
    • /2010/03/18/a-taste-of-france-on-main-street
    • /2010/03/18/sustainable-construction
    • /2010/08/24/a-good-neighbor
    • /2010/08/24/a-tour-of-italy
    • /2010/08/24/saving-the-farm
    • /2010/11/14/ski-waterville-valley
    • /2011/03/23/summer-camp
    • /2011/06/26/new-hampshire-boat-museum-offers-boat-building-classes
    • /2011/06/26/self-made-in-new-hampshire
    • and 90 more in the copied plan
  6. 6

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    99 pages

    See the pages
    • /2010/03/18/a-taste-of-france-on-main-street
    • /2010/03/18/sustainable-construction
    • /2010/08/24/a-good-neighbor
    • /2010/08/24/a-tour-of-italy
    • /2010/08/24/saving-the-farm
    • /2010/11/14/ski-waterville-valley
    • /2011/03/23/summer-camp
    • /2011/06/26/new-hampshire-boat-museum-offers-boat-building-classes
    • /2011/06/26/self-made-in-new-hampshire
    • /2011/09/07/critters-galore
    • and 89 more in the copied plan
  7. 7

    Describe images

    +2 points, to 97

    Describe every content image in its alt text.

    99 pages

    See the pages
    • /2010/03/18/a-taste-of-france-on-main-street
    • /2010/03/18/sustainable-construction
    • /2010/08/24/a-good-neighbor
    • /2010/08/24/a-tour-of-italy
    • /2010/08/24/saving-the-farm
    • /2010/11/14/ski-waterville-valley
    • /2011/03/23/summer-camp
    • /2011/06/26/new-hampshire-boat-museum-offers-boat-building-classes
    • /2011/06/26/self-made-in-new-hampshire
    • /2011/09/07/critters-galore
    • and 89 more in the copied plan
  8. 8

    Add depth to thin pages

    +1 point, to 98

    Add true, specific detail until the page covers its subject.

    64 pages

    See the pages
    • /2010/03/18/sustainable-construction
    • /2010/08/24/a-good-neighbor
    • /2010/08/24/saving-the-farm
    • /2010/11/14/ski-waterville-valley
    • /2011/03/23/summer-camp
    • /2011/06/26/new-hampshire-boat-museum-offers-boat-building-classes
    • /2011/06/26/self-made-in-new-hampshire
    • /2012/04/10/granite-state-music-festival
    • /2012/05/23/kindness-for-cash-with-aok-and-the-charter-for-compassion
    • /2012/09/21/raising-kids-is-easy-in-a-music-video
    • and 54 more in the copied plan
  9. 9

    Phrase headings as questions

    +1 point, to 99

    Phrase at least one heading as the question a person would ask.

    41 pages

    See the pages
    • /2010/03/18/a-taste-of-france-on-main-street
    • /2010/03/18/sustainable-construction
    • /2010/08/24/a-good-neighbor
    • /2010/08/24/a-tour-of-italy
    • /2010/08/24/saving-the-farm
    • /2010/11/14/ski-waterville-valley
    • /2011/03/23/summer-camp
    • /2011/06/26/new-hampshire-boat-museum-offers-boat-building-classes
    • /2011/06/26/self-made-in-new-hampshire
    • /2011/09/07/looking-back
    • and 31 more in the copied plan
  10. 10

    Let AI crawlers in

    Under a point

    Remove the robots.txt rules that shut out AI crawlers. On Cloudflare, also turn off "Block AI bots", which writes these rules for you.

    Once, for the whole site

    Steps for your host: Cloudflare, WordPress, Namecheap and more
  11. 11

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  12. 12

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  13. 13

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    18 pages

    See the pages
    • /2011/03/23/summer-camp
    • /2011/09/07/looking-back
    • /2012/09/19/bicycle-safety
    • /2014/07/17/childrens-theatre-story-time-and-more-editors-pick-events-for-the-whole-family-from-july-20th-to-the-27th
    • /2014/07/17/our-monday-mashup-favorite-facebook-posts-from-around-concord-market-days-edition
    • /2014/08/01/farmers-markets-dance-lessons-into-the-woods-jr-and-live-jazz-music-editors-picks-to-entertain-you-this-saturday
    • /2014/08/01/monday-mashup-concords-music-scene-traveling-new-hampshire-and-more-exciting-posts-from-around-concords-local-facebook-pages
    • /2014/08/11/monday-mashup-farmers-markets-the-concord-chorale-handmade-dog-treats-and-more-our-favorite-facebook-posts-from-around-concord
    • /2014/08/18/monday-mashup-als-ice-bucket-challenge-20-reasons-to-love-new-hampshire-and-santas-village-in-august-featuring-our-favorites-from-around-concords-local-facebook-pages
    • /2014/08/19/poetry-mosaics-and-local-beer-tastings-editors-pick-of-events-to-keep-you-entertained-for-the-rest-of-the-week
    • and 8 more in the copied plan
4 more, to tidy up after 100
  1. 14

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    4 pages

    See the pages
    • /2015/10/06/concord-celebrates-250-years-gallery-extra
    • /2016/11/16/in-this-issue-winter-2016
    • /2018/06/27/around-concord-summer-2018-2
    • /2018/08/17/around-concord-summer-2018
  2. 15

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    4 pages

    See the pages
    • /
    • /2014/03/23/5-star-reviews-contest-2
    • /2014/08/25/monday-mashup-macaroni-curtains-celebrating-concords-250th-anniversary-and-so-much-more-featuring-our-favorites-from-around-concords-local-facebook-pages
    • /2016/11/16/in-this-issue-winter-2016
  3. 16

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /2018/09/28/a-place-born-for-the-creative-spirit
    • /2018/09/28/fall-2018-calendar
  4. 17

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

Done since the first read

  1. Speed up the server

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages start answering within 15 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /2012/09/21/raising-kids-is-easy-in-a-music-video10.9 s
  • /2014/08/18/monday-mashup-als-ice-bucket-challenge-20-reasons-to-love-new-hampshire-and-santas-village-in-august-featuring-our-favorites-from-around-concords-local-facebook-pages1.8 s
  • /113 ms
  • /2018/08/17/around-concord-summer-2018105 ms
  • /2018/04/01/honey-can-we-talk95 ms

Fastest: /2012/09/19/bicycle-safety, 11 ms. Heaviest: the home page, 54 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary

From the structured data on its home page, as the site says it: an Organization named Around Concord. mttr does not check the profiles it names.

  • Facebookaroundconcord
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
8.1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /2015/ 27 fail a rule. Worst: /2015/06/29/man-turns-himself-in-alleged-handgun-discharge-that-injured-one-woman, 10 rules27 pages
  • /2014/ 24 fail a rule. Worst: /2014/08/19/poetry-mosaics-and-local-beer-tastings-editors-pick-of-events-to-keep-you-entertained-for-the-rest-of-the-week, 10 rules24 pages
  • /2018/ 21 fail a rule. Worst: /2018/06/27/around-concord-summer-2018-2, 9 rules21 pages
  • /2012/ 7 fail a rule. Worst: /2012/04/10/granite-state-music-festival, 8 rules7 pages
  • /2010/ 6 fail a rule. Worst: /2010/03/18/sustainable-construction, 8 rules6 pages
  • /2011/ 6 fail a rule. Worst: /2011/03/23/summer-camp, 9 rules6 pages
  • /2013/ 4 fail a rule. Worst: /2013/03/30/spring-2013-delight-in-spring, 8 rules4 pages
  • /2016/ 4 fail a rule. Worst: /2016/11/16/in-this-issue-winter-2016, 10 rules4 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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