- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
arrowindustrialpest.com
Top 50%of the 264,834 sites mttr has read, at #81,071
It scores 83.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
83 now89 with itTop 25% from 85
#81,071to#32,40448,667 places up51 of its 53 pages fail it. 1 in 3 ranked sites pass it.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
2 points take it into the top quarter.
Beside it on the board
- #81,069balanicustom.com83
- #81,070tileserver.com83
- #81,071arrowindustrialpest.com83
- #81,072sgconcrete.com83
- #81,073solarlux.com83
8,805 sites score 83. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 83Now#81,071
- 89Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 13
Worth the mostDescribe images+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read53449 more than typical
Links a page151314% above typical
Words a page12539468% below typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in72 ms210 ms66% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points48,667 places up
Add a tap-to-call linkAct51 of 531 in 3
Worth 3 points each26,518 places up each
Describe imagesUnderstand52 of 532 in 7
Fix description lengthsUnderstand43 of 531 in 11
Worth 2 points18,311 places up
Link straight to the final addressAccess51 of 531 in 2
Worth 1 point9,825 places up
Fix title lengthsUnderstand22 of 531 in 6
Show 6 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Set a share imageUnderstand16 of 532 in 7
Fix pages that fail to loadAccess1 of 533 in 4
Use one main headingUnderstand1 of 531 in 4
How AI reads this site
It reads closest to law firms, but only loosely. 3 changes would make it plainer.
It reads as
Law firmsIt says it is in Baton Rouge.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Trades and home services
- Manufacturers and suppliers
What an assistant reads first
Home pageWhat it says
TitleCommercial Pest Control - Arrow Industrial Pest Control
DescriptionGet the Best Industrial & Commercial Pest and Fumigation Services with Arrow Industrial Pest Control! 50 years of Pest Industry Experience! Call Today!
First headingCOMMERCIAL PEST CONTROL SERVICES
OpeningARROW INDUSTRIAL HAS OVER 60 YEARS OF COMMERCIAL PEST CONTROL EXPERIENCE.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On arrowindustrialpest.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Name Baton Rouge in the first words
The site is in Baton Rouge, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On arrowindustrialpest.com, name Baton Rouge in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On arrowindustrialpest.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Law firms), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best pest control companies near Baton Rouge, LA? Its answer, and whether it cites arrowindustrialpest.com, shows here in a moment.