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arryved.com, read 1 day ago. Back to the report

80 to 100 in 19 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow861top 25%89291392494595695796897997109711981298139914991599169917991810019full marks

Now #113,309 of 263,584Step 1 top 25%Step 19 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 86, and #54,252, 59,057 places up, and into the top 25%

    Add a tap-to-call phone link.

    93 pages

    See the pages
    • /
    • /blog
    • /brewery-management
    • /business-types/breweries
    • /business-types/brewpubs
    • /business-types/cideries
    • /business-types/distilleries
    • /business-types/hybrid-beverage-businesses
    • /business-types/restaurants
    • /business-types/wineries
    • and 83 more in the copied plan
  2. 2

    Show sources on guides

    +3 points, to 89

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    26 pages under /resources/

    See the pages
    • /resources/2023-taproom-trends
    • /resources/arryved-brewery-management-webinar-register
    • /resources/arryved-pos-branded
    • /resources/bartrack-arryved-integration-watch
    • /resources/brew-smarter-not-harder-webinar-register
    • /resources/craft-beer-brewing-landing-arryved-pos
    • /resources/data-dive-with-bart-watson-webinar-register
    • /resources/dual-pricing-customer-success-story-webinar-register
    • /resources/dual-pricing-webinar-register
    • /resources/fresh-kds-integration-sales-webinar-register
    • and 16 more in the copied plan
  3. 3

    Show when guides were updated

    +2 points, to 91

    Show when the guide was last updated, and set dateModified in its schema.

    30 pages under /resources/

    See the pages
    • /resources/2023-taproom-trends
    • /resources/arryved-and-tapwyse-memberships
    • /resources/arryved-brewery-management-webinar-register
    • /resources/arryved-pos-branded
    • /resources/bartrack-arryved-integration-watch
    • /resources/brew-smarter-not-harder-webinar-register
    • /resources/cbc-2026
    • /resources/craft-beer-brewing-landing-arryved-pos
    • /resources/data-dive-with-bart-watson-webinar-register
    • /resources/dual-pricing-customer-success-story-webinar-register
    • and 20 more in the copied plan
  4. 4

    Answer the first question right under it

    +1 point, to 92

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    30 pages under /resources/

    See the pages
    • /resources/2023-taproom-trends
    • /resources/arryved-and-tapwyse-memberships
    • /resources/arryved-brewery-management-webinar-register
    • /resources/arryved-pos-branded
    • /resources/bartrack-arryved-integration-watch
    • /resources/brew-smarter-not-harder-webinar-register
    • /resources/cbc-2026
    • /resources/craft-beer-brewing-landing-arryved-pos
    • /resources/data-dive-with-bart-watson-webinar-register
    • /resources/dual-pricing-customer-success-story-webinar-register
    • and 20 more in the copied plan
  5. 5

    Match structured data to the page

    +2 points, to 94

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    36 pages, 30 of them under /resources/

    See the pages
    • /products/arryved-pay
    • /products/brewery-management
    • /products/digital-menu-hub
    • /products/full-brewery-platform
    • /products/point-of-sale
    • /products/web-solutions
    • /resources/2023-taproom-trends
    • /resources/arryved-and-tapwyse-memberships
    • /resources/arryved-brewery-management-webinar-register
    • /resources/arryved-pos-branded
    • and 26 more in the copied plan
  6. 6

    Name the publisher

    +1 point, to 95

    Name the author or publisher in the Article schema.

    30 pages under /resources/

    See the pages
    • /resources/2023-taproom-trends
    • /resources/arryved-and-tapwyse-memberships
    • /resources/arryved-brewery-management-webinar-register
    • /resources/arryved-pos-branded
    • /resources/bartrack-arryved-integration-watch
    • /resources/brew-smarter-not-harder-webinar-register
    • /resources/cbc-2026
    • /resources/craft-beer-brewing-landing-arryved-pos
    • /resources/data-dive-with-bart-watson-webinar-register
    • /resources/dual-pricing-customer-success-story-webinar-register
    • and 20 more in the copied plan
  7. 7

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  8. 8

    Add depth to thin pages

    +1 point, to 96

    Add true, specific detail until the page covers its subject.

    26 pages, 25 of them under /resources/

    See the pages
    • /products/digital-menu-hub
    • /resources/2023-taproom-trends
    • /resources/arryved-and-tapwyse-memberships
    • /resources/arryved-brewery-management-webinar-register
    • /resources/bartrack-arryved-integration-watch
    • /resources/brew-smarter-not-harder-webinar-register
    • /resources/data-dive-with-bart-watson-webinar-register
    • /resources/dual-pricing-customer-success-story-webinar-register
    • /resources/dual-pricing-webinar-register
    • /resources/fresh-kds-integration-sales-webinar-register
    • and 16 more in the copied plan
  9. 9

    Put figures in tables

    +1 point, to 97

    Where the guide compares options or gives figures, put them in a table.

    30 pages under /resources/

    See the pages
    • /resources/2023-taproom-trends
    • /resources/arryved-and-tapwyse-memberships
    • /resources/arryved-brewery-management-webinar-register
    • /resources/arryved-pos-branded
    • /resources/bartrack-arryved-integration-watch
    • /resources/brew-smarter-not-harder-webinar-register
    • /resources/cbc-2026
    • /resources/craft-beer-brewing-landing-arryved-pos
    • /resources/data-dive-with-bart-watson-webinar-register
    • /resources/dual-pricing-customer-success-story-webinar-register
    • and 20 more in the copied plan
  10. 10

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  11. 11

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    36 pages, 30 of them under /resources/

    See the pages
    • /products/arryved-pay
    • /products/brewery-management
    • /products/digital-menu-hub
    • /products/full-brewery-platform
    • /products/point-of-sale
    • /products/web-solutions
    • /resources/2023-taproom-trends
    • /resources/arryved-and-tapwyse-memberships
    • /resources/arryved-brewery-management-webinar-register
    • /resources/arryved-pos-branded
    • and 26 more in the copied plan
  12. 12

    Phrase headings as questions

    +1 point, to 98

    Phrase at least one heading as the question a person would ask.

    9 pages, 5 of them under /products/

    See the pages
    • /products/arryved-pay
    • /products/brewery-management
    • /products/full-brewery-platform
    • /products/point-of-sale
    • /products/web-solutions
    • /resources/craft-beer-brewing-landing-arryved-pos
    • /resources/full-brewery-platform-lp
    • /resources/holiday-prep-pos
    • /resources/smart-staffing-guide
  13. 13

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    25 pages

    See the pages
    • /blog
    • /business-types/breweries
    • /business-types/cideries
    • /business-types/distilleries
    • /business-types/restaurants
    • /business-types/wineries
    • /company
    • /company/about-arryved
    • /company/contact-us
    • /cookie-policy
    • and 15 more in the copied plan
  14. 14

    Put the text in the HTML

    +1 point, to 99

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    3 pages under /resources/

    See the pages
    • /resources/2023-taproom-trends
    • /resources/bartrack-arryved-integration-watch
    • /resources/membership-taproom-takeaways-with-diamond-spring
  15. 15

    Describe images

    Under a point

    Describe every content image in its alt text.

    13 pages

    See the pages
    • /
    • /blog
    • /brewery-management
    • /customer-stories
    • /media-center
    • /resources-arryved-pos-facebook
    • /resources/arryved-brewery-management-webinar-register
    • /resources/arryved-pos-branded
    • /resources/craft-beer-brewing-landing-arryved-pos
    • /resources/dual-pricing-customer-success-story-webinar-register
    • and 3 more in the copied plan
  16. 16

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    12 pages

    See the pages
    • /
    • /business-types/breweries
    • /business-types/distilleries
    • /mvp/brewery
    • /mvp/cidery
    • /mvp/craft-food-and-bev
    • /pricing
    • /product-comparison
    • /products/arryved-pay
    • /resources/arryved-pos-branded
    • and 2 more in the copied plan
  17. 17

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  18. 18

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  19. 19

    Add lists or tables

    +1 point, to 100, and full marks

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    9 pages, 6 of them under /resources/

    See the pages
    • /products/arryved-pay
    • /products/digital-menu-hub
    • /products/full-brewery-platform
    • /resources/2023-taproom-trends
    • /resources/craft-beer-brewing-landing-arryved-pos
    • /resources/dual-pricing-customer-success-story-webinar-register
    • /resources/holiday-prep-pos
    • /resources/membership-taproom-takeaways-with-diamond-spring
    • /resources/what-top-breweries-are-doing-right-webinar-register
3 more, to tidy up after 100
  1. 20

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    12 pages

    See the pages
    • /blog
    • /company
    • /cookie-policy
    • /master-services-agreement
    • /mvp
    • /products/digital-menu-hub
    • /referral-terms-and-conditions
    • /resources/arryved-and-tapwyse-memberships
    • /responsible-disclosure
    • /solutions/brewery-websites
    • and 2 more in the copied plan
  2. 21

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /solutions/mobile-pos
  3. 22

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

Done since the first read

  1. Link straight to the final address

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages take over 1,117 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /resources/cbc-20264.2 s
  • /resources/full-brewery-platform-lp3.5 s
  • /products/digital-menu-hub3.3 s
  • /resources/membership-taproom-takeaways-with-diamond-spring3.0 s
  • /master-services-agreement2.8 s

Fastest: /referrals, 25 ms. Heaviest: /master-services-agreement, 55 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • HubSpotMarketing
  • jQueryLibrary
  • Google FontsFonts
  • Adobe FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Arryved. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.1
  • /integration-partners hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /blog fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /company fails 3: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /cookie-policy fails 3: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /media-center fails 3: Add a tap-to-call link, Describe images and Fix title lengths1 page
  • /mvp fails 3: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /pricing fails 3: Add a tap-to-call link, Replace unsupported sales claims and Fix title lengths1 page
  • /terms-of-use fails 3: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /test-page-2 fails 3: Add a tap-to-call link, Describe images and Fix title lengths1 page
  • /brewery-management fails 2: Add a tap-to-call link and Describe images1 page
  • /customer-stories fails 2: Add a tap-to-call link and Describe images1 page
  • /master-services-agreement fails 2: Add a tap-to-call link and Fix description lengths1 page

And 23 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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