ascapelandscape.com, read 3 days ago. Back to the report

86 to 100 in 17 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8686 nownow931top 10%952963974975986987988999991099119912991399149915991610017full marks

Now #55,205 of 263,697Step 1 top 10%Step 17 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 93, and #10,809, 44,396 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    97 pages

    See the pages
    • /
    • /about
    • /aeration
    • /allendale-nj
    • /alpine-nj
    • /annual-flowers
    • /artificial-turf
    • /bergen-county-nj
    • /blog
    • /blog/nyc-courtyard-landscaping-project-with-plants-new-sod
    • and 87 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    96 pages

    See the pages
    • /about
    • /aeration
    • /allendale-nj
    • /alpine-nj
    • /annual-flowers
    • /artificial-turf
    • /bergen-county-nj
    • /blog
    • /blog/nyc-courtyard-landscaping-project-with-plants-new-sod
    • /blog/rooftop-renovation-project-in-hackensack-nj-with-turf-outdoor-kitchen-more
    • and 86 more in the copied plan
  3. 3

    Fix title lengths

    +1 point, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    48 pages

    See the pages
    • /
    • /artificial-turf
    • /bergen-county-nj
    • /blog
    • /blog/rooftop-renovation-project-in-hackensack-nj-with-turf-outdoor-kitchen-more
    • /blog/tag/aeration
    • /blog/tag/annual-flowers
    • /blog/tag/chinch-bugs
    • /blog/tag/commercial-grounds
    • /blog/tag/commercial-lawn
    • and 38 more in the copied plan
  4. 4

    Fix description lengths

    +1 point, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    27 pages

    See the pages
    • /
    • /annual-flowers
    • /essex-county-nj
    • /fairfield-county-ct
    • /gallery
    • /hardscapes
    • /hudson-county-nj
    • /hydroseeding
    • /irrigation-installation
    • /landscape-construction
    • and 17 more in the copied plan
  5. 5

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    3 pages under /blog/

    See the pages
    • /blog/nyc-courtyard-landscaping-project-with-plants-new-sod
    • /blog/rooftop-renovation-project-in-hackensack-nj-with-turf-outdoor-kitchen-more
    • /blog/silva-cell-installation-project-in-queens-ny
  6. 6

    Show sources on guides

    +1 point, to 98

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    3 pages under /blog/

    See the pages
    • /blog/nyc-courtyard-landscaping-project-with-plants-new-sod
    • /blog/rooftop-renovation-project-in-hackensack-nj-with-turf-outdoor-kitchen-more
    • /blog/silva-cell-installation-project-in-queens-ny
  7. 7

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    4 pages, 3 of them under /blog/

    See the pages
    • /
    • /blog/nyc-courtyard-landscaping-project-with-plants-new-sod
    • /blog/rooftop-renovation-project-in-hackensack-nj-with-turf-outdoor-kitchen-more
    • /blog/silva-cell-installation-project-in-queens-ny
  8. 8

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    3 pages under /blog/

    See the pages
    • /blog/nyc-courtyard-landscaping-project-with-plants-new-sod
    • /blog/rooftop-renovation-project-in-hackensack-nj-with-turf-outdoor-kitchen-more
    • /blog/silva-cell-installation-project-in-queens-ny
  9. 9

    Show when guides were updated

    +1 point, to 99

    Show when the guide was last updated, and set dateModified in its schema.

    3 pages under /blog/

    See the pages
    • /blog/nyc-courtyard-landscaping-project-with-plants-new-sod
    • /blog/rooftop-renovation-project-in-hackensack-nj-with-turf-outdoor-kitchen-more
    • /blog/silva-cell-installation-project-in-queens-ny
  10. 10

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  11. 11

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  12. 12

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    3 pages under /blog/

    See the pages
    • /blog/nyc-courtyard-landscaping-project-with-plants-new-sod
    • /blog/rooftop-renovation-project-in-hackensack-nj-with-turf-outdoor-kitchen-more
    • /blog/silva-cell-installation-project-in-queens-ny
  13. 13

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    3 pages under /blog/

    See the pages
    • /blog/nyc-courtyard-landscaping-project-with-plants-new-sod
    • /blog/rooftop-renovation-project-in-hackensack-nj-with-turf-outdoor-kitchen-more
    • /blog/silva-cell-installation-project-in-queens-ny
  14. 14

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    3 pages under /blog/

    See the pages
    • /blog/nyc-courtyard-landscaping-project-with-plants-new-sod
    • /blog/rooftop-renovation-project-in-hackensack-nj-with-turf-outdoor-kitchen-more
    • /blog/silva-cell-installation-project-in-queens-ny
  15. 15

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    3 pages under /blog/

    See the pages
    • /blog/nyc-courtyard-landscaping-project-with-plants-new-sod
    • /blog/rooftop-renovation-project-in-hackensack-nj-with-turf-outdoor-kitchen-more
    • /blog/silva-cell-installation-project-in-queens-ny
  16. 16

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  17. 17

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    17 pages

    See the pages
    • /
    • /aeration
    • /artificial-turf
    • /blog/nyc-courtyard-landscaping-project-with-plants-new-sod
    • /blog/rooftop-renovation-project-in-hackensack-nj-with-turf-outdoor-kitchen-more
    • /blog/silva-cell-installation-project-in-queens-ny
    • /fall-cleanup
    • /hydroseeding
    • /landscape-construction
    • /lawn-fertilization
    • and 7 more in the copied plan
2 more, to tidy up after 100
  1. 18

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    3 pages

    See the pages
    • /%%googlemapsurl%%
    • /cu-structional-soil
    • /landscaping-services
  2. 19

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /about

What else the read found

Half its pages start answering within 217 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /westchester-county-ny618 ms
  • /annual-flowers423 ms
  • /plantings-softscapes386 ms
  • /landscape-construction372 ms
  • /irrigation-winterization334 ms

Fastest: /careers, 125 ms. Heaviest: /blog, 33 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ASP.NETServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add structured data, Match structured data to the page and Fix description lengths1 page
  • /%%googlemapsurl%% passes every rule1 page
  • /cu-structional-soil passes every rule1 page
  • /landscaping-services passes every rule1 page
  • /landscape-construction fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /westchester-county-ny fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /artificial-turf fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /hardscapes fails 4: Add structured data, Fix description lengths and Fix title lengths1 page
  • /hydroseeding fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /irrigation-installation fails 4: Add structured data, Fix description lengths and Fix title lengths1 page
  • /landscaping fails 4: Add structured data, Fix description lengths and Fix title lengths1 page
  • /lawn-fertilization fails 4: Add structured data, Describe images and Fix title lengths1 page

And 72 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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