- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
assistancedogsnorthwest.org
76 of 100ahead of 46% of the sites mttr has read
Its strongest stage is Access, at 94 against the middle site's 91. 1 fix, 7 points, take it to 83, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 59,095 places up
- 76Now#138,308
- 83Add structured data#79,213
The top half of every site starts at 77. The middle site in MAKAWAO, HI scores 77.
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The link
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Where it ranks
1 point takes it into the top half.
Beside it on the board
- #141,484extrakitchen.com76
- #141,485locksmithslewisvilletexas.com76
- #141,486assistancedogsnorthwest.org76
- #141,487heatherwoodinsulation.com76
- #141,488concretepest.com76
7,491 sites score 76. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads MAKAWAO, HI
- #1cancanbuilders.com100
- #2assistancedogshawaii.org78
- #3islandcreationsconstruction.com77
- #4assistancedogsnorthwest.org76
The middle site in MAKAWAO, HI scores 77.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 9
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read304515 fewer than typical
Links a page23131.8× typical
Words a page26839632% below typical
Rules failing somewhere9145 fewer than typical
Half its pages answer in16 ms210 ms92% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
9 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each62,272 places up each
Add structured dataUnderstand28 of 301 in 3
Add a tap-to-call linkAct30 of 301 in 3
Worth 4 points35,824 places up
Fix description lengthsUnderstand30 of 301 in 11
Worth 2 points each18,964 places up each
Set a share imageUnderstand30 of 302 in 7
Link straight to the final addressAccess29 of 301 in 2
Fix title lengthsUnderstand13 of 301 in 6
Use one main headingUnderstand7 of 301 in 4
Show 2 more fixes
Worth 1 point10,815 places up
Describe imagesUnderstand4 of 302 in 7
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
How AI reads this site
It reads mostly as nonprofits and charities. 4 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in MAKAWAO.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Law firms
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleAssistance Dogs Northwest
DescriptionAssistance Dogs Northwest is a charitable organization that provides children and adults with disabilities professionally trained service dogs that will increase their independence and enhance the quality of their lives. We are committed to serving people in Washington, Oregon, and Idaho.
First headingASSISTANCE DOGS NORTHWEST
OpeningAssistance Dogs Northwest is a 501(c)(3) charitable organization that provides children and adults with disabilities professionally trained dogs that will increase their independence and enhance the quality of their lives. We are committed to serving people in Washington,…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On assistancedogsnorthwest.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 289 characters and is cut off in results.
Agent instructions
On assistancedogsnorthwest.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name MAKAWAO in the first words
The site is in MAKAWAO, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On assistancedogsnorthwest.org, name MAKAWAO in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On assistancedogsnorthwest.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about nonprofits and charities in Makawao, HI. Its answer, and whether it cites assistancedogsnorthwest.org, shows here in a moment.