LeaderboardEvery site, rankedFree toolsChecks, no sign-upAgentsYour agent fixes itDocsThe API and MCP

athene.com, read 15 hours ago. Back to the report

80 to 100 in 21 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow851top 25%8628738848959069279389499410951195129613961496159716981798189919992010021full marks

Now #109,171 of 263,590Step 1 top 25%Step 21 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +5 points, to 85, and #62,384, 46,787 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    99 pages

    See the pages
    • /
    • /about-athene/our-business
    • /careers
    • /contact-us-form
    • /cs/insurance-operations
    • /cs/products/amplify3/amplify3-calculator
    • /cs/products/aviator/aviator-strategy-allocation-tool
    • /graham-guess
    • /internships
    • /legal
    • and 89 more in the copied plan
  2. 2

    Answer the first question right under it

    +1 point, to 86

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    18 pages under /news/

    See the pages
    • /news/annuities-news/2021/athene-earns-2022-military-friendly-and-military-friendly-spouse-employer-designations.html
    • /news/annuities-news/2021/great-outdoors-foundation-announces-usd1m-gift-from-the-athene-charitable-foundation.html
    • /news/annuities-news/2021/seven-bermuda-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2022/athene-donates-over-usd250000-to-local-bermuda-charities.html
    • /news/annuities-news/2022/athene-game-changer-scholars-program-now-accepting-applications-for-2022.html
    • /news/annuities-news/2022/athene-holding-ltd.-declares-first-quarter-2022preferred-stock-dividends.html
    • /news/annuities-news/2022/athene-provides-winter-clothing.html
    • /news/annuities-news/2022/bermuda-college-celebrates-grand-opening-of-athene-career-development-centre.html
    • /news/annuities-news/2022/seven-bermuda-college-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2023/athene-announces-fixed-income-investor-conference-call%5B2%5D.html
    • and 8 more in the copied plan
  3. 3

    Match structured data to the page

    +1 point, to 87

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    32 pages, 18 of them under /news/

    See the pages
    • /
    • /news/annuities-news/2021/athene-earns-2022-military-friendly-and-military-friendly-spouse-employer-designations.html
    • /news/annuities-news/2021/great-outdoors-foundation-announces-usd1m-gift-from-the-athene-charitable-foundation.html
    • /news/annuities-news/2021/seven-bermuda-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2022/athene-donates-over-usd250000-to-local-bermuda-charities.html
    • /news/annuities-news/2022/athene-game-changer-scholars-program-now-accepting-applications-for-2022.html
    • /news/annuities-news/2022/athene-holding-ltd.-declares-first-quarter-2022preferred-stock-dividends.html
    • /news/annuities-news/2022/athene-provides-winter-clothing.html
    • /news/annuities-news/2022/bermuda-college-celebrates-grand-opening-of-athene-career-development-centre.html
    • /news/annuities-news/2022/seven-bermuda-college-students-receive-the-athene-scholarship.html
    • and 22 more in the copied plan
  4. 4

    Show when guides were updated

    +1 point, to 88

    Show when the guide was last updated, and set dateModified in its schema.

    18 pages under /news/

    See the pages
    • /news/annuities-news/2021/athene-earns-2022-military-friendly-and-military-friendly-spouse-employer-designations.html
    • /news/annuities-news/2021/great-outdoors-foundation-announces-usd1m-gift-from-the-athene-charitable-foundation.html
    • /news/annuities-news/2021/seven-bermuda-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2022/athene-donates-over-usd250000-to-local-bermuda-charities.html
    • /news/annuities-news/2022/athene-game-changer-scholars-program-now-accepting-applications-for-2022.html
    • /news/annuities-news/2022/athene-holding-ltd.-declares-first-quarter-2022preferred-stock-dividends.html
    • /news/annuities-news/2022/athene-provides-winter-clothing.html
    • /news/annuities-news/2022/bermuda-college-celebrates-grand-opening-of-athene-career-development-centre.html
    • /news/annuities-news/2022/seven-bermuda-college-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2023/athene-announces-fixed-income-investor-conference-call%5B2%5D.html
    • and 8 more in the copied plan
  5. 5

    Phrase headings as questions

    +1 point, to 89

    Phrase at least one heading as the question a person would ask.

    26 pages, 18 of them under /news/

    See the pages
    • /news/annuities-news/2021/athene-earns-2022-military-friendly-and-military-friendly-spouse-employer-designations.html
    • /news/annuities-news/2021/great-outdoors-foundation-announces-usd1m-gift-from-the-athene-charitable-foundation.html
    • /news/annuities-news/2021/seven-bermuda-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2022/athene-donates-over-usd250000-to-local-bermuda-charities.html
    • /news/annuities-news/2022/athene-game-changer-scholars-program-now-accepting-applications-for-2022.html
    • /news/annuities-news/2022/athene-holding-ltd.-declares-first-quarter-2022preferred-stock-dividends.html
    • /news/annuities-news/2022/athene-provides-winter-clothing.html
    • /news/annuities-news/2022/bermuda-college-celebrates-grand-opening-of-athene-career-development-centre.html
    • /news/annuities-news/2022/seven-bermuda-college-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2023/athene-announces-fixed-income-investor-conference-call%5B2%5D.html
    • and 16 more in the copied plan
  6. 6

    Name the publisher

    +1 point, to 90

    Name the author or publisher in the Article schema.

    18 pages under /news/

    See the pages
    • /news/annuities-news/2021/athene-earns-2022-military-friendly-and-military-friendly-spouse-employer-designations.html
    • /news/annuities-news/2021/great-outdoors-foundation-announces-usd1m-gift-from-the-athene-charitable-foundation.html
    • /news/annuities-news/2021/seven-bermuda-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2022/athene-donates-over-usd250000-to-local-bermuda-charities.html
    • /news/annuities-news/2022/athene-game-changer-scholars-program-now-accepting-applications-for-2022.html
    • /news/annuities-news/2022/athene-holding-ltd.-declares-first-quarter-2022preferred-stock-dividends.html
    • /news/annuities-news/2022/athene-provides-winter-clothing.html
    • /news/annuities-news/2022/bermuda-college-celebrates-grand-opening-of-athene-career-development-centre.html
    • /news/annuities-news/2022/seven-bermuda-college-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2023/athene-announces-fixed-income-investor-conference-call%5B2%5D.html
    • and 8 more in the copied plan
  7. 7

    Link straight to the final address

    +2 points, to 92

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /about-athene/our-business
    • /careers
    • /contact-us-form
    • /cs/insurance-operations
    • /cs/products/amplify3/amplify3-calculator
    • /cs/products/aviator/aviator-strategy-allocation-tool
    • /graham-guess
    • /internships
    • /legal
    • /news
    • and 89 more in the copied plan
  8. 8

    Fix description lengths

    +1 point, to 93

    Write a meta description of 70 to 165 characters that summarizes the page.

    44 pages

    See the pages
    • /about-athene/our-business
    • /contact-us-form
    • /cs/products/amplify3/amplify3-calculator
    • /cs/products/aviator/aviator-strategy-allocation-tool
    • /graham-guess
    • /legal
    • /news/annuities-news/2021/athene-earns-2022-military-friendly-and-military-friendly-spouse-employer-designations.html
    • /news/annuities-news/2021/great-outdoors-foundation-announces-usd1m-gift-from-the-athene-charitable-foundation.html
    • /news/annuities-news/2021/seven-bermuda-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2022/athene-donates-over-usd250000-to-local-bermuda-charities.html
    • and 34 more in the copied plan
  9. 9

    Describe images

    +1 point, to 94

    Describe every content image in its alt text.

    34 pages

    See the pages
    • /
    • /about-athene/our-business
    • /careers
    • /cs/insurance-operations
    • /graham-guess
    • /internships
    • /news/annuities-news/2023/athene-announces-fixed-income-investor-conference-call%5B2%5D.html
    • /news/annuities-news/2023/athene-announces-fixed-income-investor-conference-call.html
    • /news/annuities-news/2023/athene-holding-ltd.-declares-first-quarter-2023-preferred-stock-dividends.html
    • /our-veterans
    • and 24 more in the copied plan
  10. 10

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  11. 11

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    17 pages under /news/

    See the pages
    • /news/annuities-news/2021/athene-earns-2022-military-friendly-and-military-friendly-spouse-employer-designations.html
    • /news/annuities-news/2021/great-outdoors-foundation-announces-usd1m-gift-from-the-athene-charitable-foundation.html
    • /news/annuities-news/2021/seven-bermuda-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2022/athene-donates-over-usd250000-to-local-bermuda-charities.html
    • /news/annuities-news/2022/athene-game-changer-scholars-program-now-accepting-applications-for-2022.html
    • /news/annuities-news/2022/athene-holding-ltd.-declares-first-quarter-2022preferred-stock-dividends.html
    • /news/annuities-news/2022/athene-provides-winter-clothing.html
    • /news/annuities-news/2022/bermuda-college-celebrates-grand-opening-of-athene-career-development-centre.html
    • /news/annuities-news/2022/seven-bermuda-college-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2023/athene-announces-fixed-income-investor-conference-call.html
    • and 7 more in the copied plan
  12. 12

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    15 pages, 14 of them under /news/

    See the pages
    • /news/annuities-news/2021/athene-earns-2022-military-friendly-and-military-friendly-spouse-employer-designations.html
    • /news/annuities-news/2021/seven-bermuda-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2022/athene-game-changer-scholars-program-now-accepting-applications-for-2022.html
    • /news/annuities-news/2022/athene-holding-ltd.-declares-first-quarter-2022preferred-stock-dividends.html
    • /news/annuities-news/2022/seven-bermuda-college-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2023/athene-announces-fixed-income-investor-conference-call%5B2%5D.html
    • /news/annuities-news/2023/athene-announces-fixed-income-investor-conference-call.html
    • /news/annuities-news/2023/athene-donates-usd100000-to-local-bermuda-charities-and-organizations-in-2022.html
    • /news/annuities-news/2023/athene-holding-ltd.-declares-first-quarter-2023-preferred-stock-dividends.html
    • /news/annuities-news/2023/athene-life-re-names-natasha-scotland-courcy-chief-executive-officer.html
    • and 5 more in the copied plan
  13. 13

    Show sources on guides

    +1 point, to 96

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    5 pages under /news/annuities-news/

    See the pages
    • /news/annuities-news/2021/great-outdoors-foundation-announces-usd1m-gift-from-the-athene-charitable-foundation.html
    • /news/annuities-news/2021/seven-bermuda-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2022/athene-game-changer-scholars-program-now-accepting-applications-for-2022.html
    • /news/annuities-news/2022/seven-bermuda-college-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2023/game-changer-scholars-program-accepting-applications-for-2023.html
  14. 14

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    16 pages, 15 of them under /news/

    See the pages
    • /news/annuities-news/2021/athene-earns-2022-military-friendly-and-military-friendly-spouse-employer-designations.html
    • /news/annuities-news/2021/great-outdoors-foundation-announces-usd1m-gift-from-the-athene-charitable-foundation.html
    • /news/annuities-news/2021/seven-bermuda-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2022/athene-donates-over-usd250000-to-local-bermuda-charities.html
    • /news/annuities-news/2022/athene-game-changer-scholars-program-now-accepting-applications-for-2022.html
    • /news/annuities-news/2022/athene-holding-ltd.-declares-first-quarter-2022preferred-stock-dividends.html
    • /news/annuities-news/2022/athene-provides-winter-clothing.html
    • /news/annuities-news/2022/bermuda-college-celebrates-grand-opening-of-athene-career-development-centre.html
    • /news/annuities-news/2022/seven-bermuda-college-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2023/athene-donates-usd100000-to-local-bermuda-charities-and-organizations-in-2022.html
    • and 6 more in the copied plan
  15. 15

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    31 pages, 18 of them under /news/

    See the pages
    • /news/annuities-news/2021/athene-earns-2022-military-friendly-and-military-friendly-spouse-employer-designations.html
    • /news/annuities-news/2021/great-outdoors-foundation-announces-usd1m-gift-from-the-athene-charitable-foundation.html
    • /news/annuities-news/2021/seven-bermuda-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2022/athene-donates-over-usd250000-to-local-bermuda-charities.html
    • /news/annuities-news/2022/athene-game-changer-scholars-program-now-accepting-applications-for-2022.html
    • /news/annuities-news/2022/athene-holding-ltd.-declares-first-quarter-2022preferred-stock-dividends.html
    • /news/annuities-news/2022/athene-provides-winter-clothing.html
    • /news/annuities-news/2022/bermuda-college-celebrates-grand-opening-of-athene-career-development-centre.html
    • /news/annuities-news/2022/seven-bermuda-college-students-receive-the-athene-scholarship.html
    • /news/annuities-news/2023/athene-announces-fixed-income-investor-conference-call%5B2%5D.html
    • and 21 more in the copied plan
  16. 16

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    61 pages

    See the pages
    • /
    • /about-athene/our-business
    • /careers
    • /contact-us-form
    • /cs/products/amplify3/amplify3-calculator
    • /cs/products/aviator/aviator-strategy-allocation-tool
    • /internships
    • /legal
    • /news
    • /news/annuities-news/2021/athene-earns-2022-military-friendly-and-military-friendly-spouse-employer-designations.html
    • and 51 more in the copied plan
  17. 17

    Use one main heading

    +1 point, to 98

    Give the page exactly one h1 that says what it is about.

    18 pages, 17 of them under /producer/

    See the pages
    • /producer
    • /producer/contact
    • /producer/insights
    • /producer/legal
    • /producer/privacy
    • /producer/products/amplify3
    • /producer/products/aviator
    • /producer/products/bank
    • /producer/products/ibd
    • /producer/products/imo
    • and 8 more in the copied plan
  18. 18

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    8 pages under /news/

    See the pages
    • /news/annuities-news/2021/athene-earns-2022-military-friendly-and-military-friendly-spouse-employer-designations.html
    • /news/annuities-news/2022/athene-game-changer-scholars-program-now-accepting-applications-for-2022.html
    • /news/annuities-news/2022/athene-provides-winter-clothing.html
    • /news/annuities-news/2022/bermuda-college-celebrates-grand-opening-of-athene-career-development-centre.html
    • /news/annuities-news/2023/athene-life-re-names-natasha-scotland-courcy-chief-executive-officer.html
    • /news/annuities-news/2023/game-changer-scholars-program-accepting-applications-for-2023.html
    • /news/athene-in-news/2023/acing-annuities-during-financial-literacy-awareness-month.html
    • /news/athene-in-news/2023/state-street-partners-with-annexus-for-retirement-income-tdf.html
  19. 19

    Add a way to get in touch

    +1 point, to 99

    Give the page a form or a clear link to request a quote or get in touch.

    9 pages

    See the pages
    • /cs/insurance-operations
    • /legal
    • /privacy
    • /producer/legal
    • /producer/privacy
    • /producer/terms-of-use
    • /producer/training/glossary
    • /products/rila/prospectuses
    • /support/glossary
  20. 20

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    2 pages

    See the pages
    • /news/athene-in-news/2023/acing-annuities-during-financial-literacy-awareness-month.html
    • /products/rila/prospectuses
  21. 21

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    10 pages, 6 of them under /producer/

    See the pages
    • /cs/products/amplify3/amplify3-calculator
    • /legal
    • /news
    • /our-veterans
    • /producer/contact
    • /producer/privacy
    • /producer/products/aviator
    • /producer/products/rate-changes
    • /producer/terms-of-use
    • /producer/tools/sales-toolkits
2 more, to tidy up after 100
  1. 22

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    6 pages

    See the pages
    • /legal
    • /producer/legal
    • /producer/terms-of-use
    • /producer/training/glossary
    • /products/rila/prospectuses
    • /support/glossary
  2. 23

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /producer/products/rate-changes

What else the read found

Half its pages start answering within 154 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /smart-strategies/your-midyear-financial-checkup.html251 ms
  • /news/annuities-news/2023/athene-life-re-names-natasha-scotland-courcy-chief-executive-officer.html250 ms
  • /tal-avitzur223 ms
  • /news/annuities-news/2022/athene-provides-winter-clothing.html198 ms
  • /smart-strategies/protecting-your-legacy.html192 ms

Fastest: /, 15 ms. Heaviest: /producer/insights, 33 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Amazon CloudFrontHosting
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Font AwesomeFonts
pages with strong signs
2
hidden characters
18
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.9
  • /support/faqs hidden characters a reader cannot see
  • /about-athene/our-business hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add structured data, Match structured data to the page and Describe images1 page
  • /legal fails 7: Add a way to get in touch, Add structured data and Add a tap-to-call link1 page
  • /producer fails 6: Add structured data, Use one main heading and Fix description lengths1 page
  • /our-veterans fails 5: Add structured data, Describe images and Fix title lengths1 page
  • /privacy fails 5: Add a way to get in touch, Add structured data and Fix description lengths1 page
  • /careers fails 4: Add structured data, Describe images and Link straight to the final address1 page
  • /contact-us-form fails 4: Add structured data, Fix description lengths and Link straight to the final address1 page
  • /graham-guess fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /internships fails 4: Add structured data, Describe images and Link straight to the final address1 page
  • /news fails 4: Add structured data, Fix title lengths and Link straight to the final address1 page
  • /smart-strategies fails 4: Add structured data, Fix description lengths and Link straight to the final address1 page
  • /tal-avitzur fails 4: Add structured data, Fix description lengths and Describe images1 page

And 11 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

Fix athene.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck athene.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.