- Middle site
- 91
- Behind by
- 12
Worth the mostSet each page's canonical address+4
aths.org
74 of 100ahead of 41% of the sites mttr has read
Its strongest stage is Act, at 100 against the middle site's 57. 1 fix, 7 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 56,005 places up
- 74Now#153,742
- 81Add structured data#97,737
The top half of every site starts at 77.
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Where it ranks
Up 31,799 places since Oct 21, from #187,845. 3 points take it into the top half.
Beside it on the board
- #156,044flyquonsetairport.com74
- #156,045dv01.co74
- #156,046aths.org74
- #156,047arizonanordicvillage.com74
- #156,048nationalworldplc.com74
6,518 sites score 74. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 20
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read894445 more than typical
Links a page171329% above typical
Words a page339499% below typical
Rules failing somewhere16142 more than typical
Half its pages answer in401 ms210 ms91% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points58,309 places up
Add structured dataUnderstand67 of 891 in 3
Worth 4 points each32,700 places up each
Fix description lengthsUnderstand67 of 891 in 11
Use one main headingUnderstand44 of 891 in 4
Set each page's canonical addressAccess39 of 892 in 5
Fix pages that fail to loadAccess22 of 893 in 4
Worth 3 points24,503 places up
Fix title lengthsUnderstand46 of 891 in 6
Worth 2 points16,838 places up
Set a share imageUnderstand67 of 892 in 7
Show 9 more fixes
Worth 1 point each9,294 places up each
Put the text in the HTMLAccess1 of 892 in 3
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Bring deep pages closer to homeAccess4 of 896 in 7
Allow pages to be indexedAccess1 of 895 in 6
Worth under a point each
Match structured data to the pageUnderstand1 of 893 in 7
Add depth to thin pagesUnderstand1 of 893 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess1 of 891 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleHome - ATHS
DescriptionNone in the HTML
First headingNone in the HTML
OpeningThe American Truck Historical Society (ATHS) preserves and shares the story of the trucking industry — an industry that touches nearly every part of daily life. Founded in 1971, ATHS works to document the trucks, people, and companies that built modern transportation and keep…
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On aths.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On aths.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name St NE Salem in the first words
The site is in St NE Salem, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On aths.org, name St NE Salem in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On aths.org, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.