- Middle site
- 91
- Ahead by
- 8
Worth the mostEach fix here is worth under a point
atlantiscasino.com
Top 5%of the 522 sites in Hotels and travel, at #7
It scores 96.
A score says pages are well formed. It does not say an assistant cites the site.
Replace unsupported sales claims
96 now98 with itTop 1% from 97
#4,648to#6364,012 places up13 of its 42 pages fail it. 2 in 3 ranked sites pass it.
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Where it ranks
Up 258,483 places since Oct 14, from #263,131. 1 point takes it into the top 1%.
Beside it on the board
- #4,646northmspestcontrol.com96
- #4,647austechlandscaping.com96
- #4,648atlantiscasino.com96
- #4,649bakertreeservices.com96
- #4,650kevinsterwaldroofing.com96
1,756 sites score 96. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 96Now#4,648
- 98Replace unsupported sales claimsTop 1%
1 fix. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 36
Worth the mostEach fix here is worth under a point
- Middle site
- 98
- Behind by
- 8
Worth the mostReplace unsupported sales claims+2
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read4245About typical
Links a page99137.6× typical
Words a page34739612% below typical
Rules failing somewhere1514About typical
Half its pages answer in5,601 ms210 ms2567% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 1 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points4,012 places up
Replace unsupported sales claimsTrust13 of 422 in 3
Show 14 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 422 in 3
Settle on one addressAccessAbout the whole site2 in 3
Phrase headings as questionsUnderstand1 of 421 in 10
Add depth to thin pagesUnderstand1 of 423 in 7
Speed up the serverAccessAbout the whole site4 in 5
Add lists or tablesUnderstand1 of 421 in 2
Add real images to contentUnderstand1 of 422 in 3
Add an llms.txtAccessAbout the whole site1 in 4
Add breadcrumb dataUnderstand1 of 421 in 2
Describe imagesUnderstand4 of 422 in 7
Add structured dataUnderstand2 of 421 in 3
Fix title lengthsUnderstand3 of 421 in 6
Fix description lengthsUnderstand2 of 421 in 11
Use one main headingUnderstand1 of 421 in 4
How AI reads this site
It reads mostly as hotels and travel, and a little like restaurants and cafes. 3 changes would make it plainer.
It reads as
Hotels and travel
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Restaurants and cafes
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleCasino Hotel in Reno, NV | Atlantis Casino Resort Spa
DescriptionDiscover TripAdvisor's #1 Reno casino hotel. Experience luxurious amenities, exciting casino action, award-winning dining, and a revitalizing spa. Book now!
First headingThe ultimate resort experience
OpeningOnce is all it takes to have you coming back for more! Recognized as the #1 Reno hotel by U.S. News & World Report and consistently ranked the #1 Reno resort on TripAdvisor, the AAA Four Diamond Atlantis Casino Resort Spa is a favorite destination for travelers from near and far.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On atlantiscasino.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On atlantiscasino.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Hotels and travel), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Restaurants and cafes as well as Hotels and travel. Mixed on one page, neither reads plainly.
Agent instructions
On atlantiscasino.com, find where the site mixes Hotels and travel with Restaurants and cafes, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.