- Middle site
- 91
- Ahead by
- 5
Worth the mostPut the text in the HTML+1
awc.org
Top 50%of the 265,051 sites mttr has read, at #111,231
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Show sources on guides
80 now84 with itTop 25% from 85
#111,231to#71,29739,934 places up67 of its 100 pages fail it. 1 in 2 ranked sites pass it.
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Where it ranks
Up 55,307 places since Oct 14, from #166,538. 5 points take it into the top quarter.
Beside it on the board
- #111,229made-in-italy.com80
- #111,230cabinetpsynco.com80
- #111,231awc.org80
- #111,232empirechamber.com80
- #111,233a2plumbinghvac.com80
8,448 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#111,231
- 84Show sources on guides#71,297
- 87Answer the first question right under itTop 25%
2 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 3
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Behind by
- 26
Worth the mostShow sources on guides+4
- Middle site
- 57
- Ahead by
- 42
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page23131.8× typical
Words a page53939437% above typical
Rules failing somewhere22148 more than typical
Half its pages answer in616 ms210 ms193% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
22 fixes. The first 11 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points39,934 places up
Show sources on guidesTrust67 of 1001 in 2
Worth 3 points31,291 places up
Answer the first question right under itUnderstand84 of 1001 in 121
Worth 2 points each22,478 places up each
Phrase headings as questionsUnderstand84 of 1001 in 10
Add depth to thin pagesUnderstand81 of 1003 in 7
Worth 1 point each13,374 places up each
Put figures in tablesUnderstand84 of 1001 in 28
Add lists or tablesUnderstand75 of 1001 in 2
Add real images to contentUnderstand57 of 1002 in 3
Put the text in the HTMLAccess20 of 1002 in 3
Set a share imageUnderstand90 of 1002 in 7
Fix title lengthsUnderstand42 of 1001 in 6
Show when guides were updatedTrust23 of 1003 in 5
Show 11 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Match structured data to the pageUnderstand17 of 1003 in 7
Name the publisherTrust17 of 1003 in 4
Fix description lengthsUnderstand14 of 1001 in 11
Describe imagesUnderstand13 of 1002 in 7
Use one main headingUnderstand2 of 1001 in 4
Add structured dataUnderstand1 of 1001 in 3
Add a way to get in touchAct1 of 1001 in 2
Set each page's canonical addressAccess1 of 1002 in 5
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads closest to manufacturers and suppliers, but only loosely. 3 changes would make it plainer.
It reads as
Manufacturers and suppliers
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Manufacturers and suppliers
- Trades and home services
- Law firms
What an assistant reads first
Home pageWhat it says
TitleWood Design Standards & Building Codes - American Wood Council
DescriptionAmerican Wood Council promotes resilient, safe, sustainable wood construction through standards, webinars, news and resources.
First headingCommitted to ensuring a resilient, safe, and sustainable built environment.
OpeningThursday, October 29, 2026 2:00 – 3:00 p.m. Eastern Time
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On awc.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Wood Design Standards & Building Codes - American Wood Council” and “Committed to ensuring a resilient, safe, and sustainable built environment.”.
Agent instructions
On awc.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Manufacturers and suppliers.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On awc.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Manufacturers and suppliers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.