- Middle site
- 91
- Ahead by
- 1
Worth the mostSet each page's canonical address+1
azbottlesandbrews.com
71 of 100ahead of 33% of the sites mttr has read
Its strongest stage is Access, at 92 against the middle site's 91. 1 fix, 6 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 40,530 places up
- 71Now#171,826
- 77Add structured data#131,296
The top half of every site starts at 77. The middle site in Scottsdale, AZ scores 83.
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Where it ranks
Up 2,596 places since Oct 16, from #177,149. 6 points take it into the top half.
Beside it on the board
- #174,552gradient.com71
- #174,553clockworkworlds.com71
- #174,554azbottlesandbrews.com71
- #174,555opabetcasino-ie.com71
- #174,556refugeecommunitykitchen.com71
5,324 sites score 71. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Scottsdale, AZ
- #1calascottsdale.com100
- #2tiptoproofingservice.com99
- #3districtbaraz.com99
- #422azbottlesandbrews.com71
The middle site in Scottsdale, AZ scores 83.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 24
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read104434 fewer than typical
Links a page41371% below typical
Words a page14539463% below typical
Rules failing somewhere1314About typical
Half its pages answer in259 ms210 ms23% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each43,257 places up each
Add structured dataUnderstand9 of 101 in 3
Add a tap-to-call linkAct9 of 101 in 3
Worth 3 points21,105 places up
Fix description lengthsUnderstand9 of 101 in 11
Worth 2 points each14,593 places up each
Fix title lengthsUnderstand7 of 101 in 6
Describe imagesUnderstand6 of 102 in 7
Use one main headingUnderstand4 of 101 in 4
Show 7 more fixes
Worth 1 point each8,539 places up each
Set a share imageUnderstand9 of 102 in 7
Set each page's canonical addressAccess2 of 102 in 5
Fix pages that fail to loadAccess1 of 103 in 4
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 103 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Replace unsupported sales claimsTrust1 of 102 in 3
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleAZ Barrels, Bottles & Brews – Sample Arizona's best craft beers, spirits & more!
DescriptionNone in the HTML
First headingFAQ: Frequently Asked Questions
OpeningJoin us on Saturday, November 16th for the annual AZ Barrels, Bottles & Brews event at Salt River Fields. Enjoy & celebrate craft beer, ciders, meads, spirits and hard seltzers from around Arizona with over 25 local breweries, distilleries and others from the Copper state!
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “AZ Barrels, Bottles & Brews – Sample Arizona's best craft beers, spirits & more!” and “FAQ: Frequently Asked Questions”.
Agent instructions
On azbottlesandbrews.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On azbottlesandbrews.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Scottsdale in the first words
The site is in Scottsdale, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On azbottlesandbrews.com, name Scottsdale in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On azbottlesandbrews.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best breweries near Scottsdale, AZ? Its answer, and whether it cites azbottlesandbrews.com, shows here in a moment.