- Middle site
- 91
- Ahead by
- 5
Worth the mostEach fix here is worth under a point
azdailysun.com
Top 50%of the 532 sites in News and publishers, at #214
It scores 78.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
78 now83 with itTop 25% from 85
#126,134to#79,54746,587 places up83 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 137,634 places since Oct 14, from #263,768. 7 points take it into the top quarter.
Beside it on the board
- #126,132gw2ru.com78
- #126,133magic-hand2014.com78
- #126,134azdailysun.com78
- #126,135capitalpress.com78
- #126,136solybike.com78
8,169 sites score 78. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 78Now#126,134
- 83Add a tap-to-call link#79,547
- 86Use one main headingTop 25%
2 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust and Act.
- Middle site
- 59
- Behind by
- 4
Worth the mostUse one main heading+3
- Middle site
- 98
- Behind by
- 3
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 1
Worth the mostAdd a tap-to-call link+5
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page100137.7× typical
Words a page2,3503946× typical
Rules failing somewhere20146 more than typical
Half its pages answer in136 ms210 ms35% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 5 points46,587 places up
Add a tap-to-call linkAct83 of 1001 in 3
Worth 3 points each28,753 places up each
Use one main headingUnderstand59 of 1001 in 4
Describe imagesUnderstand85 of 1002 in 7
Worth 2 points each20,097 places up each
Fix description lengthsUnderstand78 of 1001 in 11
Fix title lengthsUnderstand66 of 1001 in 6
Show 15 more fixes
Worth under a point each
Let AI crawlers inAccessAbout the whole site19 in 20
Make near-copy pages distinctTrustAbout the whole site4 in 5
Answer the first question right under itUnderstand9 of 1001 in 121
Match structured data to the pageUnderstand9 of 1003 in 7
Put figures in tablesUnderstand9 of 1001 in 28
Name the publisherTrust9 of 1003 in 4
Phrase headings as questionsUnderstand6 of 1001 in 10
Add breadcrumb dataUnderstand9 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Add structured dataUnderstand11 of 1001 in 3
Add a way to get in touchAct9 of 1001 in 2
Fix pages that fail to loadAccess7 of 1003 in 4
Set each page's canonical addressAccess9 of 1002 in 5
Set a share imageUnderstand9 of 1002 in 7
Replace unsupported sales claimsTrust4 of 1002 in 3
How AI reads this site
It reads mostly as news and publishers. 3 changes would make it plainer.
It reads as
News and publishersIt says it is in Flagstaff.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleArizona Daily Sun | Flagstaff, Arizona News | azda | Serving Flagstaff and Northern Arizona
DescriptionRead breaking news for Flagstaff, AZ, weather, traffic, crime, sports, entertainment, politics, and more
First headingNone in the HTML
OpeningThe annual event featured educational specimens such as skulls, taxidermy and more from the museum's collections as well as booths from partner organizations.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as News and publishers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On azdailysun.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On azdailysun.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On azdailysun.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits News and publishers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.