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backcreekbuilders.com, read 3 days ago. Back to the report

87 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8787 nownow911top 10%922943954965976977988999991010011full marks

Now #53,783 of 263,590Step 1 top 10%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Remove ratings with no visible reviews

    +4 points, to 91, and #20,083, 33,700 places up, and into the top 10%

    Remove rating schema unless the reviews it counts are shown on the page.

    33 pages, 25 of them under /portfolio/

    See the pages
    • /about
    • /contact-us
    • /our-team/david-stockum
    • /our-team/eric-young
    • /our-team/jason-gelblum
    • /portfolio
    • /portfolio/barn-renovation
    • /portfolio/basement-renovation
    • /portfolio/bathroom-renovation
    • /portfolio/bathroom-renovation-10
    • and 23 more in the copied plan
  2. 2

    Phrase headings as questions

    +1 point, to 92

    Phrase at least one heading as the question a person would ask.

    68 pages

    See the pages
    • /about
    • /basement-remodeling
    • /basketball-court-builder
    • /bathroom-remodeling
    • /blog
    • /blog/additions-vs-moving
    • /blog/drainage-review-before-the-first-footing
    • /blog/finished-basements-boost-annapolis-home-value
    • /blog/getting-ready-for-your-builder-meeting
    • /blog/how-adding-space-can-change-your-tax-bill
    • and 58 more in the copied plan
  3. 3

    Put the text in the HTML

    +2 points, to 94

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    26 pages, 25 of them under /portfolio/

    See the pages
    • /contact-us
    • /portfolio/barn-renovation
    • /portfolio/basement-renovation
    • /portfolio/bathroom-renovation
    • /portfolio/bathroom-renovation-10
    • /portfolio/bathroom-renovation-2
    • /portfolio/bathroom-renovation-3
    • /portfolio/bathroom-renovation-4
    • /portfolio/bathroom-renovation-5
    • /portfolio/bathroom-renovation-6
    • and 16 more in the copied plan
  4. 4

    Answer the first question right under it

    +1 point, to 95

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    19 pages under /blog/

    See the pages
    • /blog/additions-vs-moving
    • /blog/drainage-review-before-the-first-footing
    • /blog/finished-basements-boost-annapolis-home-value
    • /blog/getting-ready-for-your-builder-meeting
    • /blog/how-adding-space-can-change-your-tax-bill
    • /blog/how-backyard-upgrades-affect-resale-value
    • /blog/how-much-space-backyard-court
    • /blog/how-to-plan-a-remodel-that-truly-adds-value
    • /blog/kitchen-cabinets-for-your-annapolis-home
    • /blog/marylands-new-rules-for-backyard-homes
    • and 9 more in the copied plan
  5. 5

    Show sources on guides

    +1 point, to 96

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    12 pages under /blog/

    See the pages
    • /blog/additions-vs-moving
    • /blog/finished-basements-boost-annapolis-home-value
    • /blog/getting-ready-for-your-builder-meeting
    • /blog/how-much-space-backyard-court
    • /blog/how-to-plan-a-remodel-that-truly-adds-value
    • /blog/kitchen-cabinets-for-your-annapolis-home
    • /blog/planning-a-backyard-court-in-annapolis
    • /blog/planning-a-home-addition-in-annapolis
    • /blog/the-ground-beneath-a-durable-playing-surface
    • /blog/whats-hiding-behind-your-homes-old-walls
    • and 2 more in the copied plan
  6. 6

    Put figures in tables

    +1 point, to 97

    Where the guide compares options or gives figures, put them in a table.

    19 pages under /blog/

    See the pages
    • /blog/additions-vs-moving
    • /blog/drainage-review-before-the-first-footing
    • /blog/finished-basements-boost-annapolis-home-value
    • /blog/getting-ready-for-your-builder-meeting
    • /blog/how-adding-space-can-change-your-tax-bill
    • /blog/how-backyard-upgrades-affect-resale-value
    • /blog/how-much-space-backyard-court
    • /blog/how-to-plan-a-remodel-that-truly-adds-value
    • /blog/kitchen-cabinets-for-your-annapolis-home
    • /blog/marylands-new-rules-for-backyard-homes
    • and 9 more in the copied plan
  7. 7

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    8 pages under /blog/

    See the pages
    • /blog/drainage-review-before-the-first-footing
    • /blog/how-adding-space-can-change-your-tax-bill
    • /blog/how-backyard-upgrades-affect-resale-value
    • /blog/marylands-new-rules-for-backyard-homes
    • /blog/the-ground-beneath-a-durable-playing-surface
    • /blog/understanding-change-orders-during-a-remodel
    • /blog/why-opening-a-floor-plan-isnt-simple
    • /blog/why-your-pickleball-court-needs-a-pickleball-expert-not-just-a-concrete-guy
  8. 8

    Add depth to thin pages

    +1 point, to 98

    Add true, specific detail until the page covers its subject.

    34 pages, 25 of them under /portfolio/

    See the pages
    • /about
    • /contact-us
    • /our-team/david-stockum
    • /our-team/eric-young
    • /our-team/jason-gelblum
    • /portfolio
    • /portfolio/barn-renovation
    • /portfolio/basement-renovation
    • /portfolio/bathroom-renovation
    • /portfolio/bathroom-renovation-10
    • and 24 more in the copied plan
  9. 9

    Add real images to content

    +1 point, to 99

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    31 pages

    See the pages
    • /about
    • /annapolis-pickleball-court-builder
    • /annapolis-sport-court-resurfacing
    • /basement-remodeling
    • /basketball-court-builder
    • /bathroom-remodeling
    • /blog/understanding-change-orders-during-a-remodel
    • /contact-us
    • /davidsonville-residential-construction-company
    • /easton-basement-remodeling
    • and 21 more in the copied plan
  10. 10

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    30 pages, 25 of them under /portfolio/

    See the pages
    • /about
    • /contact-us
    • /portfolio
    • /portfolio/barn-renovation
    • /portfolio/basement-renovation
    • /portfolio/bathroom-renovation
    • /portfolio/bathroom-renovation-10
    • /portfolio/bathroom-renovation-2
    • /portfolio/bathroom-renovation-3
    • /portfolio/bathroom-renovation-4
    • and 20 more in the copied plan
  11. 11

    Fix description lengths

    +1 point, to 100, and full marks

    Write a meta description of 70 to 165 characters that summarizes the page.

    21 pages, 19 of them under /portfolio/

    See the pages
    • /annapolis-pickleball-court-builder
    • /blog/drainage-review-before-the-first-footing
    • /portfolio/barn-renovation
    • /portfolio/basement-renovation
    • /portfolio/bathroom-renovation
    • /portfolio/bathroom-renovation-10
    • /portfolio/bathroom-renovation-2
    • /portfolio/bathroom-renovation-3
    • /portfolio/bathroom-renovation-4
    • /portfolio/bathroom-renovation-5
    • and 11 more in the copied plan
6 more, to tidy up after 100
  1. 12

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    19 pages

    See the pages
    • /blog
    • /blog/additions-vs-moving
    • /blog/why-your-pickleball-court-needs-a-pickleball-expert-not-just-a-concrete-guy
    • /contact-us
    • /home-additions
    • /our-process
    • /our-team/david-stockum
    • /our-team/eric-young
    • /our-team/jason-gelblum
    • /portfolio
    • and 9 more in the copied plan
  2. 13

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  3. 14

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  4. 15

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

  5. 16

    Show every FAQ question on the page

    Under a point

    Show every question in the FAQ schema on the page, word for word.

    1 page

    See the pages
    • /blog
  6. 17

    Describe images

    Under a point

    Describe every content image in its alt text.

    1 page

    See the pages
    • /portfolio/foyer-renovation

What else the read found

Half its pages take over 996 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /2.1 s
  • /blog/additions-vs-moving1.8 s
  • /blog1.8 s
  • /annapolis-pickleball-court-builder1.7 s
  • /annapolis-sport-court-resurfacing1.7 s

Fastest: /our-team/eric-young, 126 ms. Heaviest: the home page, 56 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Back Creek Builders. mttr does not check the profiles it names.

  • FacebookBack-Creek-Builders-61554683126546
  • Instagrambackcreekbuilders
  • LinkedIneric-young-459b53112
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.4

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Use one main heading1 page
  • /contact-us fails 7: Put the text in the HTML, Remove ratings with no visible reviews and Add depth to thin pages1 page
  • /about fails 5: Remove ratings with no visible reviews, Add depth to thin pages and Phrase headings as questions1 page
  • /portfolio fails 5: Remove ratings with no visible reviews, Add depth to thin pages and Phrase headings as questions1 page
  • /team fails 5: Remove ratings with no visible reviews, Add depth to thin pages and Phrase headings as questions1 page
  • /reviews fails 4: Add depth to thin pages, Phrase headings as questions and Add real images to content1 page
  • /sitemap fails 4: Add depth to thin pages, Phrase headings as questions and Add real images to content1 page
  • /blog fails 3: Show every FAQ question on the page, Phrase headings as questions and Fix title lengths1 page
  • /our-process fails 3: Phrase headings as questions, Add real images to content and Fix title lengths1 page
  • /privacy-policy fails 3: Phrase headings as questions, Add real images to content and Fix title lengths1 page
  • /services fails 3: Remove ratings with no visible reviews, Phrase headings as questions and Fix title lengths1 page
  • /testimonials fails 3: Phrase headings as questions, Add lists or tables and Fix title lengths1 page

And 44 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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